How to Avoid the Battle of Boring in Your Videos
December 27, 2018
Amanda Subler
Are you creating video content good enough to move the needle for your organization? Consider some of the best ideas culled from experts at Content Marketing World by CMI’s own video guru.
7 Great Lessons You Might Have Missed From Content Marketing World
December 24, 2018
Ann Gynn
Since you don’t have enough time to attend or watch all the sessions at Content Marketing World, we’ve curated lessons from seven of them that we wrote about this year – from words and visuals to audiences and audits.
Multicultural Marketing: Why You Need to Get Started
December 17, 2018
Sydni Craig-Hart
Don’t launch a campaign only to have to issue an apology because your company offended a group in your target audience. Multicultural marketing isn’t an option. It’s mandatory for any business that wants to retain and grow its audience.
2 Things to Know About Visual Content Strategy in 2019
December 13, 2018
Kim Moutsos
It’s time for content marketers to take back control of their visual content strategy. But don’t worry – no need to sever your relationship with your creative services or visual design teams. We’re talking about another visual relationship.
Cook Up Email Marketing Automation With These 6 Recipes
November 27, 2018
Dennis Shiao
Research shows automated emails drive 60% higher open rates and 200% CTRs than standard batch emails. Want to get started or grow your automated marketing email program? Consider one of these six options, from beginner to advanced.
What You Need to Do to Build a Loyal YouTube Audience
November 21, 2018
Dennis Shiao
Viewers have an unlimited supply of YouTube videos to watch. But that infinity confines marketers. With so much content available, how can creators gain a fair share of users’ attention? Video Creators’ CEO offers insight.
Need Creative Content Ideas? Break These 6 ‘Rules’
November 20, 2018
Kim Moutsos
The most interesting ideas come from flipping expectations on their head, breaking molds, and taking risks. Learn how to do that in the new Mastering Content Marketing video and read six rules you should set about breaking.
How to Answer 25 FAQs on Content Marketing
September 26, 2018
Ann Gynn
We posed the questions last month. Now, we’re back with all the answers to 25 frequently asked questions about content marketing. You’ll be ready to respond to executives and clients when they pose the tough and easy questions.
The 2 Things You Need to Know From the Best CMWorld Talks (Including Tina Fey’s)
September 13, 2018
Stephanie Stahl
Sure, Tina Fey gave great advice at Content Marketing World. But was she as genuine backstage as she seemed on stage? Authenticity is one of two ingredients you need to become a trusted source – and up your content marketing game.
How to Turn Conference Content Overload Into an Action Plan
September 10, 2018
Ann Gynn
Don’t suffer from conference overload. Sure, you’re bombarded with slide decks and your notebook is filled with ideas. But you don’t need to be overwhelmed when you get back to work. Check out these 19 tips to create an action plan.
30 Experts Identify Biggest Mistakes in Content Marketing
August 28, 2018
Ann Gynn
Some content marketing experts share the biggest mistakes they see happening in content marketing. Read on to see what you’re doing well and where your content marketing program has room for improvement.
No Celebrities Required: How to Create Great Influencer Content
August 27, 2018
Cathy McPhillips
Discover the keys to creating a successful piece of influencer-based content without a Kardashian in sight. Content Marketing World shares the behind-the-scenes process for its annual influencer e-book.
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