Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing
July 18, 2024
Ann Gynn
To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.
How To Catch Audiences With Extraordinary Hooks
July 17, 2024
Dennis Shiao
If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.
How To Unite Roles and Teams and Scale Your Content Operations
July 11, 2024
Dennis Shiao
Your team is growing and content lives in multiple areas of the company. You see cracks appear in the processes. Balls get dropped. What’s a marketer to do? Use this advice to get ahold of your content operations and scale successfully.
What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
June 12, 2024
Dennis Shiao
Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.
How TSA Pulls Off Funny Social Content About Serious Business
June 6, 2024
Ann Gynn
The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.
The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media
May 16, 2024
Michelle Garrett
You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips.
How To Use Testing To Create a Competitive Advantage
April 17, 2024
Karen Hopper
Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.
How To Find and Include More Underrepresented Voices in Your Content
March 21, 2024
Penny Gralewski
People often quote Steve Jobs and Bill Gates about leadership. Marketers often go to men in their industry for expert and customer quotes. It’s time to elevate the voices of women and other underrepresented communities in your content.
6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year
March 7, 2024
Kim Moutsos
Evolving SEO practices, algorithm changes, and intense content competition make optimizing your content harder (and at higher stakes) than ever. Don’t let these SEO mistakes and misunderstandings knock you off your game.
How To Achieve Business Podcasting Success (and Pitfalls To Avoid)
February 28, 2024
A. Lee Judge
Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals.
9 Actions You Can Take To Get Better Content Results Without Spending More
February 15, 2024
Penny Gralewski
Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.
The Advanced LinkedIn Ads Guide To Spending Less and Getting Better Results
February 1, 2024
AJ Wilcox
B2B marketers find LinkedIn to be a treasure trove of their desired audiences. But reaching them with paid ads doesn’t come cheap. A LinkedIn Ads expert shares his tips, tricks, and strategies, some of which disagree with LinkedIn’s advice.
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