By Ann Gynn published September 2, 2021

22 Content Marketers Share Their Take on TikTok, Clubhouse, and Trendy Social Spaces

Before you leap into new social media spaces like TikTok, Clubhouse, Twitter Spaces, Spotify, or Greenroom, stop to consider whether you should. Try this advice from Content Marketing World speakers to help you decide. Continue reading

By Ann Gynn published August 26, 2021

22 Expert Ideas for Content Marketing That Connects With Your Audience

Content that attracts attention is one thing. Content that creates a true connection with an audience is a whole different challenge. Try these 22 expert ideas to move beyond shallow attraction to establish a lasting relationship. Continue reading

By Ann Gynn published August 19, 2021

21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent)

You need data to know your audience – but regulations and policies about how you get it are constantly changing. Don’t panic. Take the advice of these 21 content marketing experts on how to make the most of a cookieless, privacy-focused future. Continue reading

By Ann Gynn published August 5, 2021

26 Eye-Opening Ideas for Putting an End to Digital Content Fatigue

After a year with few IRL options, many find their eyes glazing over when it comes to digital content. Can your content reignite the spark of interest? Content Marketing World speakers say it can – and share ideas for how to make it happen. Continue reading

By Kate Bradley Chernis published August 2, 2021

7+ Content Marketing Writing Tips You Didn’t Learn in School

You don’t have to follow all those school-taught English lessons in your writing. But you do have to make sure your content is good. Here’s some thoughts to help you write for reader and brand success. Continue reading

By Ann Gynn published July 22, 2021

51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work

Pet peeves and misconceptions in content marketing go way beyond annoying. They’re bad for the practice, hurt your business results, and color the perception of content marketers as a whole. Browse this list of some of the worst – then add your own. Continue reading

By Ann Gynn published April 6, 2021

Guest Blogging: A Step-by-Step Guide

Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading

By Stephanie Stahl published February 2, 2021

You Can’t Rely on Speaker Proposals Alone for Diverse Events

CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021. Continue reading

By Kim Moutsos published December 15, 2020

Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice

The pressure on brands to take a stand on headline-grabbing issues won’t disappear in 2021. Self-described “professional troublemaker” Luvvie Ajayi Jones offers useful advice for navigating the challenges. Continue reading

By Kim Moutsos published December 9, 2020

How Marriott, NerdWallet, and Adobe Measure Content Marketing

Though you can’t copy a brand’s content measurement strategy, you can take inspiration from their philosophies and practices. Learn more about how Marriott, NerdWallet, and Adobe approach content marketing metrics. Continue reading

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