Research shows automated emails drive 60% higher open rates and 200% CTRs than standard batch emails. Want to get started or grow your automated marketing email program? Consider one of these six options, from beginner to advanced.

Viewers have an unlimited supply of YouTube videos to watch. But that infinity confines marketers. With so much content available, how can creators gain a fair share of users’ attention? Video Creators’ CEO offers insight.

The most interesting ideas come from flipping expectations on their head, breaking molds, and taking risks. Learn how to do that in the new Mastering Content Marketing video and read six rules you should set about breaking.

We posed the questions last month. Now, we’re back with all the answers to 25 frequently asked questions about content marketing. You’ll be ready to respond to executives and clients when they pose the tough and easy questions.

Sure, Tina Fey gave great advice at Content Marketing World. But was she as genuine backstage as she seemed on stage? Authenticity is one of two ingredients you need to become a trusted source – and up your content marketing game.

Don’t suffer from conference overload. Sure, you’re bombarded with slide decks and your notebook is filled with ideas. But you don’t need to be overwhelmed when you get back to work. Check out these 19 tips to create an action plan.

Some content marketing experts share the biggest mistakes they see happening in content marketing. Read on to see what you’re doing well and where your content marketing program has room for improvement.

Discover the keys to creating a successful piece of influencer-based content without a Kardashian in sight. Content Marketing World shares the behind-the-scenes process for its annual influencer e-book.

A digital world is an overwhelming blessing for marketers. You can follow almost every interaction your clients and prospects have. But how do you use all those analytics to make smarter content choices? Here are 17 options.

Chatbots, webinars, livestreaming, GIFs, influencers, video, ROI and many other topics are on the list of what should die and what will be strong a year from now. Read on to discover what 32 content marketing experts had to say.

Wouldn’t it be a help to know the questions your executives or clients will ask about content marketing before they pose them? Well, 25 experts share the best questions asked of them. We share a few answers and want your input too.

Take a journey in health care content marketing with someone who woke up with sharp pains in the middle of the night, far from home. She shares the questions she asked herself and how she navigated content to get the answers.