By Dennis Shiao published February 14, 2019

What You Need to Know About Native Advertising

Your prospects are online all day, consuming a lot of media. But how do you reach them with your media and your message? Native advertising can be a solution. Replace traditional advertising campaigns with content-infused campaigns. Continue reading

By Dennis Shiao published January 21, 2019

Do What Most Content Marketers Don’t and Get Better Results

Most marketers don’t use these three successful tactics. And only two-thirds use the fourth tactic to get better content marketing results. Want to know what they are and how you implement at your organization? Read on. Continue reading

By Dennis Shiao published January 9, 2019

Opportunities for AI in Content Marketing Easily Explained

If all you know about artificial intelligence is that it powers your martech stack, you’ll want to read these easy-to-understand explanations and tangible examples. (You’ll also discover how text mining revealed a breadstick problem.) Continue reading

By Ahava Leibtag published January 4, 2019

Rock Your Content With These 7 Songwriting Secrets

Songwriters are storytellers. As a content marketer, you are a storyteller too. We often have the same, elusive goal – to use words to capture a feeling. Here are seven songwriting secrets to inspire you to create goal-worthy content. Continue reading

By Joe Pulizzi published December 31, 2018

3 Life and Marketing Success Resolutions for 2019

CMI founder Joe Pulizzi has given 400 keynote speeches, but his one at Content Marketing World 2018 was his most personal. Learn the three things he says everybody should do to achieve their personal and professional desires. Continue reading

By Amanda Subler published December 27, 2018

How to Avoid the Battle of Boring in Your Videos

Are you creating video content good enough to move the needle for your organization? Consider some of the best ideas culled from experts at Content Marketing World by CMI’s own video guru. Continue reading

By Ann Gynn published December 24, 2018

7 Great Lessons You Might Have Missed From Content Marketing World

Since you don’t have enough time to attend or watch all the sessions at Content Marketing World, we’ve curated lessons from seven of them that we wrote about this year – from words and visuals to audiences and audits. Continue reading

By Sydni Craig-Hart published December 17, 2018

Multicultural Marketing: Why You Need to Get Started

Don’t launch a campaign only to have to issue an apology because your company offended a group in your target audience. Multicultural marketing isn’t an option. It’s mandatory for any business that wants to retain and grow its audience. Continue reading

By Kim Moutsos published December 13, 2018

2 Things to Know About Visual Content Strategy in 2019

It’s time for content marketers to take back control of their visual content strategy. But don’t worry – no need to sever your relationship with your creative services or visual design teams. We’re talking about another visual relationship. Continue reading

By Dennis Shiao published November 27, 2018

Cook Up Email Marketing Automation With These 6 Recipes

Research shows automated emails drive 60% higher open rates and 200% CTRs than standard batch emails. Want to get started or grow your automated marketing email program? Consider one of these six options, from beginner to advanced. Continue reading