How to Use Your Analytics for Smarter Content Decisions
August 21, 2018
Ann Gynn
A digital world is an overwhelming blessing for marketers. You can follow almost every interaction your clients and prospects have. But how do you use all those analytics to make smarter content choices? Here are 17 options.
31 Cringeworthy Content Marketing Things That Should Die
August 14, 2018
Ann Gynn
Chatbots, webinars, livestreaming, GIFs, influencers, video, ROI and many other topics are on the list of what should die and what will be strong a year from now. Read on to discover what 32 content marketing experts had to say.
What’s Your Answer? 25 Questions from Content Marketing Experts
August 7, 2018
Ann Gynn
Wouldn’t it be a help to know the questions your executives or clients will ask about content marketing before they pose them? Well, 25 experts share the best questions asked of them. We share a few answers and want your input too.
Does Your Health Care Content Hold the Cure for Customers in Crisis?
July 25, 2018
Jodi Harris
Take a journey in health care content marketing with someone who woke up with sharp pains in the middle of the night, far from home. She shares the questions she asked herself and how she navigated content to get the answers.
Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts
July 24, 2018
Ann Gynn
Congrats! Your boss boosted your annual content marketing budget. What would you do with an additional $1,000? $50,000? $100,000? Here are more than 61 ideas shared by some of the presenters at Content Marketing World 2018.
How Content Can Ring Up a Better Retail Experience
July 11, 2018
Jodi Harris
The retail landscape is rich with opportunities for content marketing, but big changes are on the horizon. Here are some top ideas and inspiring examples you should be exploring to remain competitive and prepare for what’s to come.
21 Things to Do (or Not Do) After a Social Media Algorithm Change
July 10, 2018
Ann Gynn
In your world, a change in a social media platform algorithm is a breaking news event. What should you do when your favorite social media platform decides it will deliver content differently? Heed the advice from these 21 experts.
How to Take Your Travel Content on a Better Trip
June 22, 2018
Jodi Harris
The right content helps travel and hospitality brands build trust, create joyful moments, and add personalized value. But these marketers don’t encounter all picture-perfect vistas. Let’s explore the latest content opportunities.
4 Secrets of Great Storytellers
June 1, 2018
Stephanie Stahl
Daniel Pink says, “The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers …” Want to make your content marketing belong in the future? Follow four secrets of great storytellers.
Actor Brings Community Model to Content Creation
May 25, 2018
Kim Moutsos
Actor Joseph Gordon-Levitt details how a career dry spell led him to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors.
Influencer Marketing: Lessons From One of the World’s Largest Software Brands
May 11, 2018
Bethany Johnson
Even established brands must start at the ground floor to build a B2B influencer marketing program. Learn how SAP got its start using proactive, reciprocal actions to build successful relationships with industry personalities.
How Content Can Create a Self-Sustaining Customer Referral Engine
April 30, 2018
Bethany Johnson
Don’t be tempted to celebrate wins in your conventional sales and marketing funnels. Those “conversions” should only be the start. What you do next matters more – and that next step should be to build super users.
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