Want Engaging Social Media Content? Lessons From a Viral Smash
September 18, 2018
Jonathan Crossfield
Want your social content to go viral? Go for the heart. That’s one of the lessons from the success of a 2106 smash image. But don’t stop there. Once you have people’s attention, keep the give and take going.
19 Favorite Tools for Content Promotion in 2018
September 17, 2018
Sujan Patel
To ensure your content gets in front of as many people as possible, you have to promote it. That is much easier if you have the right tools at your disposal. Here are 19 to help with content promotion.
How Content Takes the Stage to Change Brand Perception [Example]
August 31, 2018
Carla Johnson
Content stands center stage for a brand shifting its reputation from a focus on gambling and Vegas to one known for entertainment throughout the world. Leading the effort is this Content Marketer of the Year finalist who shares lessons learned.
Your Must-Have Checklist for Successful Blog Promotion (Infographic)
July 13, 2018
Brody Dorland
You’re not done when you click to publish a blog post. It’s promotion time. To make the process more effective (and repeatable), follow the actions outlined in this handy promotion checklist (use the text version or infographic).
21 Things to Do (or Not Do) After a Social Media Algorithm Change
July 10, 2018
Ann Gynn
In your world, a change in a social media platform algorithm is a breaking news event. What should you do when your favorite social media platform decides it will deliver content differently? Heed the advice from these 21 experts.
LinkedIn for Content Marketing: What You Need to Know
July 3, 2018
Chuck Hester
About two years ago, LinkedIn opened its publishing platform to all members and expanded its content marketing potential for B2B and B2C brands. Here are a few things you should know about where LinkedIn publishing stands today.
How to Turn Brand Monitoring Into Content Assets
June 25, 2018
Ann Smarty
Monitoring your brand’s mentions is not an option these days. It's a must. But is there any way to get more out of a necessary task? Consider these three ways to turn those brand mentions into content assets.
How to Use Facebook Ads to Distribute Your Content
June 14, 2018
Gavin Bell
Ever hit the publish button and … nothing (or next to nothing) happens with the content? It doesn’t have to be that way and Facebook ads are among the most powerful content-promotion solutions.
7 Instagram Stories Ideas to Get More Followers
May 18, 2018
Olga Rabo
One-third of the most-viewed Instagram Stories come from businesses. How do you take advantage of this feature on the fast-growing platform? Consider these seven fresh ideas.
The 1-2-3-4 Content Strategy to Drive Leads From Instagram Marketing
April 27, 2018
Catalin Zorzini
Instagram isn’t the most obvious choice for lead-gen, as it allows only one clickable link from your profile page. Yet some brands rack up impressive numbers of Instagram-driven opt-ins. Read on to find out how your brand can, too.
4 Tips for Engaging Instagram Content [Examples]
April 13, 2018
Shane Barker
Referrals from Instagram spend almost double the time on e-commerce sites than those from Facebook. Which types of Instagram content work best? Consider these opportunities and examples.
Road Map to Success: Content Distribution Essentials That Win Eyeballs
April 9, 2018
Jodi Harris
Your content efforts can live or die based on the distribution and promotion choices you make. Read on for a handy tutorial on the best techniques for driving optimal content discovery, engagement, and performance.
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