A social media plan for an industry where people socialize is logical. But what about legacy companies? How do less-than-obvious brands use social media in a human way? Learn from three Content Marketing Awards finalists. Continue reading
Smackdown Content Marketing Secrets From the WWE
WWE is a legit boss in the content marketing arena. An analysis of 482,000 sports and entertainment headlines (NFL, MLB, UFC, Game of Thrones, etc.) reveals why WWE is a superstar in content engagement and how you can become one too. Continue reading
7 Witty Ways to Respond to Negative Feedback on Your Content
Responding to negative feedback is a great way to showcase your brand’s personality. Use these seven tips to transform your response in a way that strengthens your audience relationship and shows off your brand’s voice. Continue reading
Is Your Social Content Picture-Perfect or Merely Taking Stock?
You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters. Continue reading
Content Amplification: How to Promote and Distribute Content Effectively
If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification. Continue reading
Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing
Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, uses social data to fuel his new creative series. Learn why he thinks Twitter is a go-to resource and how you can use it to inform your marketing. Continue reading
17 No-Cost Ways Writers Can Extend Reach of Their Editorial
Writers spend most of their time writing, but they and the entire team need to make sure there is ample time to promote – to extend the reach of their content. CMI takes you behind the scenes to share how we do it. Continue reading
How The Weather Channel Does Social Media
The Weather Channel can literally save lives by sharing information on social media. Go behind the scenes with its social media specialist to learn what they do, why they do it, and how live-streaming can be done effectively. Continue reading
Is Your Brand Really Who It Says It Is?
Are any of us – brands and individuals alike – really who we say we are? Welcome to the quagmire that is authenticity in social media and watch your step. It’s a minefield. How can you be authentic in a self-selected shiny world? Continue reading
Is It Time to Invest in PPC Campaigns for Your Content?
Pay-per-click and content marketing can seem like contrasting ideologies — but the two can work together. Find out how PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading
