By Ahava Leibtag published May 18, 2020

6 Lessons in Loyalty Building From Health Care Content [Examples]

Scrapping posts about spring break safety and healthy on-the-go breakfasts, health care marketers now focus on COVID-19 content. They are centered on relationship-building. Look at six ways they’re doing it that we all can learn from. Continue reading

By Alexandra Cote published April 28, 2020

Content Curation on Social Demands More Than a Shared Link

Simply copying and posting links is not an effective content curation strategy for social media. Your audience needs to know why it’s important or relevant to them. It’s your job to provide that framework.
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By Leslie Carruthers published March 30, 2020

6 Brands Share Real Content Marketing Examples That Convert

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.
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By Jodi Harris published March 18, 2020

How to Create Visual Content That’s Worth a Thousand Shares

Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style. Continue reading

By Dennis Shiao published March 4, 2020

How to Do Visual Content With Low, Medium, and High Budgets

You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus. Continue reading

By Cathy McPhillips published February 26, 2020

Most Agencies Bet on This Distribution Model [New Research]

How do agencies use content marketing to promote their own businesses? Read on to learn. Discover how many use paid distribution models, which social media platform brings in the most business, and much more. Continue reading

By Carina Rampelt published February 11, 2020

The What, Why, and How of TikTok for B2C Brands [Examples]

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform. Learn the what, why, and how of TikTok. Continue reading

By Jodi Harris published February 3, 2020

How to Create a Strategic Social Media Plan [Template]

Not sure if you are distributing your content on the right social channels or in the right way to drive action? Here’s how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading

By Thibaud Clement published January 22, 2020

3 Creative Ways to Promote Content With Carousel Ads

Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads. Continue reading

By Erika Heald published January 8, 2020

How to Write Social Media Guidelines That Help Employees and Protect Your Brand

Enterprises can reap the benefits of thousands of employees as eager brand ambassadors. But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time. Continue reading

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