By Gavin Bell published June 21, 2021

3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience

The average organic reach of a Facebook post is about 5%. It’s time to let its advertising side work better for your content. Here’s how to do that to attract new audiences, retarget your content consumers, and install it in your funnel. Continue reading

By Content Marketing Institute Team published June 11, 2021

3 Content Examples Serve Up Inspiration, Entertainment, and Revenue Streams

From the content examples menu this week: Dig into takeaways from Folx Health’s audience-focused Pride initiative, Ben & Jerry’s planned flavor-competition show, and Roku’s content-about-content series. Continue reading

By Content Marketing Institute Team published May 28, 2021

3 Hair-Raising Content Marketing Stories to Read This Week

Gillette Venus tries to destigmatize pubic hair. A new digital series from L’Oréal Professionnel aims to outdo traditional product marketing. Constant Contact reveals eye-opening email response-rate data. Take a closer look at what you can learn from these examples. Continue reading

By Content Marketing Institute Team published May 21, 2021

Brands Try for ‘Most Likely to Succeed With Gen Z’ Crown [Examples]

More graduation celebrations may happen in person this year. But that doesn’t mean brands have to drop their online celebrations. Here’s how brands are keeping the virtual party going for their Gen Z audiences. Continue reading

By Content Marketing Institute Team published May 7, 2021

Your Content Inspiration of the Week: The Brash, a Bash, and Your Cash

Get inspired by Terminus’s twist on virtual event marketing, TeamUp’s pivot from the traditional business anniversary celebration, and the findings of Managing Editor’s 2021 report on content marketing careers. Continue reading

By Content Marketing Institute Team published April 30, 2021

3 Ways to Know Your Audience: Hire Them, Talk to Them, or Tease Them

Nerf knows its audience well enough to know it needed to hire one of them. Business communicators want to know their audiences, but miss out on a crucial step. An agency knows its audience so well, it pokes gentle fun at a pain point to attract them. Here’s what to make of it all. Continue reading

By Content Marketing Institute Team published April 23, 2021

How Do You Like Your Content Marketing – Cheesy, Fruity, or Extremely Personal?

This week in content marketing, a Trader Joe’s contest stretches user-generated content to delicious lengths. Pepsi tries an expensive approach to promote a new flavor. And a Kia dealership test-drives personalized video content. Continue reading

By Ann Gynn published April 20, 2021

Is It Time to Join Clubhouse? 3 Content Marketers Weigh In

With its phenomenal growth, Clubhouse sounds like a tempting target for content marketers. Before you knock on that door, make sure you understand how to get in – and how to get along. Let the experience and advice of three content marketers be your guide. Continue reading

By Ann Smarty published April 19, 2021

How to Drive Organic Clicks and Leads From Your Instagram Channel

Instagram doesn’t make it easy to get clicks to your landing pages. But these five ideas will help you navigate the channel to get the traffic to your site. Continue reading

By Tom Whatley published March 23, 2021

Reach a Wider Audience, Step Up Your Content Distribution Strategy

You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions? You need a more proactive content distribution strategy. Here are some ways to do just that. Continue reading

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