How can you pitch a high-quality article in 280 characters? You probably can’t. The real question is, “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Read on for the answer. Continue reading
If You Give a Community a Cookie … How to Create a Great Digital Neighborhood
How you design your community’s “neighborhood” plays a huge role in how your audience experiences the brand. Stay away from cookie-cutter neighborhoods with this advice from the front lines of community management. Continue reading
7 Great Instagram Scheduling Tools for 2019
What if you had tools that don’t require a 24/7 commitment but make it seem like you operate your brand’s Instagram accounts all day and night? Here are seven options. Continue reading
5 Ways to Get More People to Your Content
You know you have amazing content, but how do you drive traffic to it? Learn about five solutions from B2B marketers, including a couple ideas that need to be started before you hit “publish.” Continue reading
How to Make the Most of Your Paid Content Promotion on Facebook
Given that content promotion is now pay-to-play on Facebook, here’s how to get the best bang for your buck to grow your content audience and conversions. (Hint: It involves TOFU, MOFU, and BOFU). Continue reading
Learn From the Best: 8 Inspiring Content Marketing Examples
Understanding why some content campaigns rise above the others is no small feat. Our new examples collection breaks it all down for you, including the core elements of success and how you can use them to reach your own content goals. Continue reading
How to Use LinkedIn as a Brand Publishing Platform
If you only think of LinkedIn as your online resume, you’re missing its opportunities to build your personal brand. It can become your publishing platform, a home for video, and an amplification tool for your content. Continue reading
9 Font Hacks for Instagram Stories You Should Know
If you’re a brand trying to stand out in the Instagram Stories crowd, you need to fill your toolbox with options. Here are nine lesser-known font hacks to get your Stories better visibility. Continue reading
Non-Gaming Brands Find Value in the Twitch Audience
Twitch executive shares insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity. Continue reading
How to Build a Smart Yet Simple Social Media Marketing Plan [Template]
Not sure if you are distributing your content on the right channels or in the right way to drive action? Here’s how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading
