By Ann Gynn published April 19, 2019

22 Things You Wish Marketers Would Stop Doing on Social Media

Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of the biggest social media pet peeves. Continue reading

By Clare McDermott published April 15, 2019

How to Create Content in a World With Bots

Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats. Continue reading

By Jodi Harris published April 2, 2019

How to Do Native Advertising Right: A Brief Guide With Great Examples

Native advertising can increase your content’s reach, earn new audiences, and drive action in ways other paid distribution techniques simply can’t. Learn how to put it into play successfully with this brief guide to best practices. Continue reading

By Jodi Harris published March 25, 2019

Your Guide to Social Media Success [Examples]

In the social media sphere, navigational challenges abound for content marketers. How can you be sure which paths will lead you to achieving your goals? Consult the new edition of our social media survival guide for answers. Continue reading

By Shane Barker published March 19, 2019

Calculate Your Influencer Marketing ROI in 5 Steps

Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step. Continue reading

By Jodi Harris published March 4, 2019

Instagram Marketing: Social Media Experts Share Top Tips

Instagram offers big bang for your social media buck and creative ways to build active, engaged communities. Learn how to get an edge on your competition with this new roundup of the best Instagram tips and tricks. Continue reading

By Domenica D'Ottavio published February 26, 2019

How to Use Twitter to Connect for Link Building

How can you pitch a high-quality article in 280 characters? You probably can’t. The real question is, “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Read on for the answer. Continue reading

By Monina Wagner published February 20, 2019

If You Give a Community a Cookie … How to Create a Great Digital Neighborhood

How you design your community’s “neighborhood” plays a huge role in how your audience experiences the brand. Stay away from cookie-cutter neighborhoods with this advice from the front lines of community management. Continue reading

By Olga Rabo published February 19, 2019

7 Great Instagram Scheduling Tools for 2019

What if you had tools that don’t require a 24/7 commitment but make it seem like you operate your brand’s Instagram accounts all day and night? Here are seven options. Continue reading

By Tom Whatley published January 25, 2019

5 Ways to Get More People to Your Content

You know you have amazing content, but how do you drive traffic to it? Learn about five solutions from B2B marketers, including a couple ideas that need to be started before you hit “publish.” Continue reading