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Have a Feedback Strategy? You Better Because Your Audience Is Watching

How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy.
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Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.
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Government Agencies Get Real, Funny, and Human on Social Media [Examples]

Bureaucratic content usually causes people to keep scrolling. But these local, state, and federal agencies have found an antidote, creatively connecting with their constituents by humanizing their content.
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Twitter’s Unskippable and Sephora x TikTok Add New Twist to a Proven Content Strategy

Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products.
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6 Influencer Marketing Metrics To Watch and 5 Tools To Help

Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.
visual-content-social-media

Your Great Taste Is Less Fulfilling When It Comes To Visual Design [New Research]

If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content.
twitter-content-marketers

Is Twitter Still a Thing for Content Marketers in 2023?

Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree.
content-examples-gratitude

Feast on These 9 Content Examples Worthy of Gratitude

We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences.
linkedin-personal-content

LinkedIn Users Bring Crying and More Personal Content, Should You?

Was that post from a CEO crying as he talked about laying off employees too personal for a platform like LinkedIn? Use that incident to trigger a conversation about who you want to be and what you want to post on the platform.
tik-tok-content-marketing-promise

TikTok: Time To Get Serious About Its Content Marketing Promise?

Should you create content for TikTok? Only your audience can tell you. But experts (mostly) agree on this: Don’t ignore the short-form video giant if you want to stay relevant. Try this advice and stop dancing around the TikTok question.
ways-use-social-media-experts

25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing

Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy.
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Try These 5 YouTube Video Tips and See If Your Results Improve

Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth.