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visual-content-budgets

How to Do Visual Content With Low, Medium, and High Budgets

You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus.
agencies-distributino-model

Most Agencies Bet on This Distribution Model [New Research]

How do agencies use content marketing to promote their own businesses? Read on to learn. Discover how many use paid distribution models, which social media platform brings in the most business, and much more.
tiktok-b2c-brands

The What, Why, and How of TikTok for B2C Brands [Examples]

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform. Learn the what, why, and how of TikTok.
create-strategic-social-media-plan

How to Create a Strategic Social Media Plan [Template]

Not sure if you are distributing your content on the right social channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips.
3-creative-ways-promote-content

3 Creative Ways to Promote Content With Carousel Ads

Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads.
7-helpful-social-media-tips

7 Helpful Social Media Tips

In the new year, how can your business and personal brands get the most out of social media? Here are seven helpful takeaways culled from CMI’s 2019 posts to give you a head start on 2020 social media marketing.
9-must-use-apps-instagram

9 Must-Use Apps to Spice Up Your Instagram

One-third of the most-viewed Instagram Stories are told by businesses. How can your brand up its game on the visual social media platform? These nine Instagram-focused photo, video, and content management tools may help.
7-brands-messaging-apps

How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing

You can’t overestimate the power of a positive one-to-one relationship with your audience. That’s why discerning content marketers evaluate the power of direct messaging via text and social media. Find out what seven brands learned.
instagram-likes

Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway)

What’s a content marketer to do with the news Instagram is piloting elimination of public “like” counts in the United States? Take it as an opportunity to strengthen your overall social media program.
facebook-ads-promote-content

How to Use Facebook Ads to Promote Your Content

Sure, publishing a post to your Facebook page might get some views. But you didn’t create the content for only a few people. Maximize your reach with Facebook ads. Here’s a step-by-step process to do it the smart way.
stand-out-content

The One Way to Stand Out in the Crowd of Content

When a Dairy Queen opened next to the family’s frozen yogurt shop, Brian Fanzo’s father didn’t worry. He knew they had the one thing to stand out. It’s a lesson Brian turned into a business. It’s one you should learn today.
brands-instagram-success-story

Instagram Success Story: Write One for Your Brand

Instagram seems straightforward. But if your goal is to sustain engagement, scale your reach, and drive meaningful customer actions, it can be deceptively challenging. Just ask the popular Accidentally Wes Anderson account creator.