A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer. Find out what it all means for content marketers. Continue reading
9 Tips to Drive More Web Traffic From Social Media
A top benefit of social media happens off those platforms – generate website traffic. These nine tips will help you do just that. Continue reading
Tide Launches Stellar Partnership (and More Content Stories of the Week)
Dirty laundry leads to a NASA mission for Tide. Social media listening hatches a better product for El Pollo Loco. And a #ProudParent moment brings sweet results to OREO. Here’s what to learn from these content moments. Continue reading
5 TikTok Tips to Get More Views
TikTok’s promising engagement rates make it attractive to brands. But if you don’t understand how TikTok’s algorithm works, you may get frustrated. Here are five things to know along with some inspiring examples to watch. Continue reading
3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience
The average organic reach of a Facebook post is about 5%. It’s time to let its advertising side work better for your content. Here’s how to do that to attract new audiences, retarget your content consumers, and install it in your funnel. Continue reading
3 Content Examples Serve Up Inspiration, Entertainment, and Revenue Streams
From the content examples menu this week: Dig into takeaways from Folx Health’s audience-focused Pride initiative, Ben & Jerry’s planned flavor-competition show, and Roku’s content-about-content series. Continue reading
3 Hair-Raising Content Marketing Stories to Read This Week
Gillette Venus tries to destigmatize pubic hair. A new digital series from L’Oréal Professionnel aims to outdo traditional product marketing. Constant Contact reveals eye-opening email response-rate data. Take a closer look at what you can learn from these examples. Continue reading
Brands Try for ‘Most Likely to Succeed With Gen Z’ Crown [Examples]
More graduation celebrations may happen in person this year. But that doesn’t mean brands have to drop their online celebrations. Here’s how brands are keeping the virtual party going for their Gen Z audiences. Continue reading
Your Content Inspiration of the Week: The Brash, a Bash, and Your Cash
Get inspired by Terminus’s twist on virtual event marketing, TeamUp’s pivot from the traditional business anniversary celebration, and the findings of Managing Editor’s 2021 report on content marketing careers. Continue reading
3 Ways to Know Your Audience: Hire Them, Talk to Them, or Tease Them
Nerf knows its audience well enough to know it needed to hire one of them. Business communicators want to know their audiences, but miss out on a crucial step. An agency knows its audience so well, it pokes gentle fun at a pain point to attract them. Here’s what to make of it all. Continue reading
