Feast on These 9 Content Examples Worthy of Gratitude
November 23, 2022
Jodi Harris
We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences.
LinkedIn Users Bring Crying and More Personal Content, Should You?
October 11, 2022
Justin Levy
Was that post from a CEO crying as he talked about laying off employees too personal for a platform like LinkedIn? Use that incident to trigger a conversation about who you want to be and what you want to post on the platform.
TikTok: Time To Get Serious About Its Content Marketing Promise?
September 12, 2022
Ann Gynn
Should you create content for TikTok? Only your audience can tell you. But experts (mostly) agree on this: Don’t ignore the short-form video giant if you want to stay relevant. Try this advice and stop dancing around the TikTok question.
25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing
August 11, 2022
Ann Gynn
Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy.
Try These 5 YouTube Video Tips and See If Your Results Improve
August 3, 2022
Kim Moutsos
Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth.
LinkedIn Social Media Marketing: How To Make It Your Top Social Platform
July 12, 2022
Aleksandra Iakovleva
A lot of B2B marketing happens on LinkedIn. A presence on the platform isn’t enough. It’s about optimizing your brand’s presence, from the page to organic content and paid opportunities. Here’s how to do that.
How To Create a LinkedIn Employee Advocacy Program To Drive Results
June 13, 2022
Emily Brady
People buy from people, not companies. That’s why employee advocacy on LinkedIn can be a powerful and effective form of marketing.
How To Avoid Common Slip-ups With Your B2B Social Ad Creative [Examples]
June 8, 2022
Fi Shailes
Stop creating one-star social ads for your five-star content promotions. Check out these tips with examples from brands that know how to do it.
How To Choose the Best Distribution Channels for Your Content
May 19, 2022
Aaron Agius
Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.
Yet Another Reason Not To Build Your Content Home on Rented Land
April 29, 2022
Robert Rose
Elon Musk’s Twitter takeover feels like an opportune moment to reflect on this content marketing advice: Don’t build your home on rented land. But that phrase might not mean what you think it means for your content program.
How To Bring Big Word-of-Mouth Content to Your Marketing
April 19, 2022
Kate Winkler
Every customer has the potential to alter perceptions of your business positively or negatively. When handled proactively, their word-of-mouth influence can be a powerful tool for your content marketing team.
How To Make Paid Content Promotion Pay Off for Your Content Marketing
April 14, 2022
Jodi Harris
Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok.
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