In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists. Continue reading
User-Generated Content: Let Your Fans Do Content Creation Work for You
Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. Continue reading
Reinventing With Content: 3 Brands Find New Paths
What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix.
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9 Little-Known Font How-Tos for Instagram Stories
Over 500 million Instagram users post Stories every single day. But how can brands stand out in the crowd? Here are nine design-focused, lesser-known font hacks to help. Continue reading
5 Ideas to Ponder from CMI’s Top Social Media Articles
Social media can do so much for brands – distribute original content, promote content, grow communities, provide referral traffic, etc. But you can’t do it all. Here are five tips from the five most popular CMI articles on the topic. Continue reading
5 Content Lessons From John Krasinski’s Some Good News
Ever have a good idea but not the time to do it? That was John Krasinski. But then the pandemic hit and he had the time to create the Some Good News series. Here are five content lessons learned while watching the eight episodes.
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How to Transform Your LinkedIn Presence So It’s Not Just a Resume
Michaela Alexis shares how she built a mega personal brand on LinkedIn. It started a few years ago when her post, How I Landed My Dream Job in Two Weeks on LinkedIn, went viral. Now, she runs a LinkedIn consulting business. Continue reading
17+ Free Ways to Get More Traffic to Your Content
Maybe your content promotion budget’s been slashed. Maybe you never had one. Whatever the reason, these ideas will help your audience find your content and you only have to spend time to do them.
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6 Lessons in Loyalty Building From Health Care Content [Examples]
Scrapping posts about spring break safety and healthy on-the-go breakfasts, health care marketers now focus on COVID-19 content. They are centered on relationship-building. Look at six ways they’re doing it that we all can learn from. Continue reading
Content Curation on Social Demands More Than a Shared Link
Simply copying and posting links is not an effective content curation strategy for social media. Your audience needs to know why it’s important or relevant to them. It’s your job to provide that framework.
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