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TikTok: Time To Get Serious About Its Content Marketing Promise?

Should you create content for TikTok? Only your audience can tell you. But experts (mostly) agree on this: Don’t ignore the short-form video giant if you want to stay relevant. Try this advice and stop dancing around the TikTok question.
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25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing

Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy.
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Try These 5 YouTube Video Tips and See If Your Results Improve

Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth.
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LinkedIn Social Media Marketing: How To Make It Your Top Social Platform

A lot of B2B marketing happens on LinkedIn. A presence on the platform isn’t enough. It’s about optimizing your brand’s presence, from the page to organic content and paid opportunities. Here’s how to do that.
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How To Create a LinkedIn Employee Advocacy Program To Drive Results

People buy from people, not companies. That’s why employee advocacy on LinkedIn can be a powerful and effective form of marketing.
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How To Avoid Common Slip-ups With Your B2B Social Ad Creative [Examples]

Stop creating one-star social ads for your five-star content promotions. Check out these tips with examples from brands that know how to do it.
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How To Choose the Best Distribution Channels for Your Content

Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.
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Yet Another Reason Not To Build Your Content Home on Rented Land [Rose-Colored Glasses]

Elon Musk’s Twitter takeover feels like an opportune moment to reflect on this content marketing advice: Don’t build your home on rented land. But that phrase might not mean what you think it means for your content program.
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How To Bring Big Word-of-Mouth Content to Your Marketing

Every customer has the potential to alter perceptions of your business positively or negatively. When handled proactively, their word-of-mouth influence can be a powerful tool for your content marketing team.
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How To Make Paid Content Promotion Pay Off for Your Content Marketing

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok.
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9 Visual Content Tips and Examples From Creative Brands and Experts

Each visual content asset or experience tells a story. Are visual assets communicating what your brand wants? More importantly, do they deliver what your audience wants?
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What Your Brand Can Do To Win the Instagram Game

Given how Instagram controls its algorithm to surface content on the platform, what is a marketer to do? It turns out a lot and it boils down to these two things.