When a Dairy Queen opened next to the family’s frozen yogurt shop, Brian Fanzo’s father didn’t worry. He knew they had the one thing to stand out. It’s a lesson Brian turned into a business. It’s one you should learn today. Continue reading
Instagram Success Story: Write One for Your Brand
Instagram seems straightforward. But if your goal is to sustain engagement, scale your reach, and drive meaningful customer actions, it can be deceptively challenging. Just ask the popular Accidentally Wes Anderson account creator. Continue reading
How To Get More Website Content Traffic from Instagram
How do you get traffic from Instagram, which seems designed to keep users inside the platform forever? Follow the VALUE framework. And do it with your existing blog content. Here’s how to make the translation and grow your followers. Continue reading
How to Create a Better Distribution Plan to Get Your Content Seen
Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on the essentials and resources to help.
Continue reading
Ryan Reynolds Pours Content Success at Aviation Gin (B2C CMY Finalist)
You know Ryan Reynolds as an in-demand actor even though his most profitable movie appearances involve a superhero mask. Now you can know him as a 2019 B2C Content Marketer of the Year finalist. And no, it’s not for Deadpool.
What If You and Your Brand Could Break Up With Social Media?
Is your relationship with social media dysfunctional? You find the platforms an attractive way to connect with millions of people, yet you ponder what your (and your brand’s) life would be like without them. You’re not alone.
3 Fixes for Your Engagement Measurement Mistakes
Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better.
7 Social Media Marketing Metrics That Should Really Matter to Your Brand
Used thoughtfully, your social media analytics provide a peek into what your audience expects from your brand – and how well your social content delivers that. Dig into these seven metrics that matter.
6 Instagram Mistakes That Keep Your Brand From Growing
More than 25 million business profiles exist on Instagram. It isn’t the easiest social media channel for brands to master and many make common mistakes that can be easily avoided. Here are six of them. Continue reading
How to Create a Successful Native Advertising Campaign for Your Content
Native advertising can be a valuable tool in a marketer’s arsenal to help distribute your content, but only if you do it right. And a lot goes into that – all revolving around these six pillars. Continue reading
