Instagram’s experimentation to stop showing "like" counts has teens and influencers wringing their hands. But what’s a content marketer to do? Take these seven suggestions to strengthen your social media program.

Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of the biggest social media pet peeves.

Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats.

Native advertising can increase your content’s reach, earn new audiences, and drive action in ways other paid distribution techniques simply can’t. Learn how to put it into play successfully with this brief guide to best practices.

In the social media sphere, navigational challenges abound for content marketers. How can you be sure which paths will lead you to achieving your goals? Consult the new edition of our social media survival guide for answers.

Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step.

Instagram offers big bang for your social media buck and creative ways to build active, engaged communities. Learn how to get an edge on your competition with this new roundup of the best Instagram tips and tricks.

How can you pitch a high-quality article in 280 characters? You probably can’t. The real question is, “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Read on for the answer.

How you design your community’s “neighborhood” plays a huge role in how your audience experiences the brand. Stay away from cookie-cutter neighborhoods with this advice from the front lines of community management.

What if you had tools that don’t require a 24/7 commitment but make it seem like you operate your brand’s Instagram accounts all day and night? Here are seven options.

You know you have amazing content, but how do you drive traffic to it? Learn about five solutions from B2B marketers, including a couple ideas that need to be started before you hit “publish.”

Given that content promotion is now pay-to-play on Facebook, here’s how to get the best bang for your buck to grow your content audience and conversions. (Hint: It involves TOFU, MOFU, and BOFU).