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How to Do Native Advertising Right: A Brief Guide With Great Examples

Native advertising can increase your content’s reach, earn new audiences, and drive action in ways other paid distribution techniques simply can’t. Learn how to put it into play successfully with this brief guide to best practices.
2019 social media guide

Your Guide to Social Media Success [Examples]

In the social media sphere, navigational challenges abound for content marketers. How can you be sure which paths will lead you to achieving your goals? Consult the new edition of our social media survival guide for answers.
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Calculate Your Influencer Marketing ROI in 5 Steps

Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step.
instagram-marketing-tips

Marketing Content on Instagram: Tips from Social Media Experts

Instagram offers big bang for your social media buck and creative ways to build active, engaged communities. Learn how to get an edge on your competition with this new roundup of the best Instagram tips and tricks.
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How to Use Twitter to Connect for Link Building

How can you pitch a high-quality article in 280 characters? You probably can’t. The real question is, “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Read on for the answer.
great-digital-neighborhood

If You Give a Community a Cookie … How to Create a Great Digital Neighborhood

How you design your community’s “neighborhood” plays a huge role in how your audience experiences the brand. Stay away from cookie-cutter neighborhoods with this advice from the front lines of community management.
7-instagram-scheduling-tools

Instagram Scheduling Tool: 7 Great Apps

What if you had tools that don’t require a 24/7 commitment but make it seem like you operate your brand’s Instagram accounts all day and night? Here are seven options.
5-ways-get-more-people-to-your-content

5 Ways to Get More People to Your Content

You know you have amazing content, but how do you drive traffic to it? Learn about five solutions from B2B marketers, including a couple ideas that need to be started before you hit “publish.”
make-the-most-of-facebook-paid-content-promotion

How to Make the Most of Your Paid Content Promotion on Facebook

Given that content promotion is now pay-to-play on Facebook, here’s how to get the best bang for your buck to grow your content audience and conversions. (Hint: It involves TOFU, MOFU, and BOFU).
use-linkedin-as-brand-publishing-platform

How to Use LinkedIn as a Brand Publishing Platform

If you only think of LinkedIn as your online resume, you’re missing its opportunities to build your personal brand. It can become your publishing platform, a home for video, and an amplification tool for your content.
9-font-hacks-instagram-stories

Instagram Font Hacks That Make a Difference

If you’re a brand trying to stand out in the Instagram Stories crowd, you need to fill your toolbox with options. Here are nine lesser-known font hacks to get your Stories better visibility.
non-gaming-brands-value-in-twitch-audience

Non-Gaming Brands Find Value in the Twitch Audience

Twitch executive shares insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity.