Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, uses social data to fuel his new creative series. Learn why he thinks Twitter is a go-to resource and how you can use it to inform your marketing.

Writers spend most of their time writing, but they and the entire team need to make sure there is ample time to promote – to extend the reach of their content. CMI takes you behind the scenes to share how we do it.

The Weather Channel can literally save lives by sharing information on social media. Go behind the scenes with its social media specialist to learn what they do, why they do it, and how live-streaming can be done effectively.

Are any of us – brands and individuals alike – really who we say we are? Welcome to the quagmire that is authenticity in social media and watch your step. It’s a minefield. How can you be authentic in a self-selected shiny world?

Pay-per-click and content marketing can seem like contrasting ideologies -- but the two can work together. Find out how PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition.

Snapchat has 161 million daily users. And its projected advertising revenue for this year is $940 million, more than double that of 2016. But before your brand goes deep into Snapchat advertising, you should understand the options.

Do you want to get more out of the content you produce? Improve your promotion efforts and get your content in front of more people. Read on for 19 favorite tools (many are free) being used in the content promotion process in 2017.

Mark Hamill is social media savvy (though he says he’s a neophyte). Read about his foray into the Twitterverse and the lessons he’s learned from his successes and wrong turns, including the trailer mistake for Star Wars: The Force Awakens.

What is uniquely social about Facebook, Twitter, LinkedIn – and the hundreds of other platforms that somehow qualify for the label – that isn’t true for just about any other form of media, digital or otherwise?

Publishing your content doesn’t follow Newton’s third law of motion. It turns out you need to spend much more time in promoting your work than on creating it. Here are six step-by-step content promotion strategies to help.

Boring content won’t generate the amount of leads you want. Combine the effectiveness of personalized content and the popularity of social media quizzes to make a big impact. Here’s how to do it step by step, from concept to follow-up.

Learn how to align your social channels with your content goals, create and track relevant brand conversations, attract the attention of relevant influencers, and deliver conversations that will keep your community members engaged and active.