By Monina Wagner published March 15, 2018

Stories, Filters, and Bots: What You Need to Know Now

Are you aware of latest features and tools available on major social and distribution channels? CMI’s community manager walks you through the possibilities to stay at the forefront of social plus get insight on Medium and chatbot. Continue reading

By Robert Katai published February 21, 2018

Instagram Marketing: 4 Features You Should Be Using [Examples]

It’s not enough to create an Instagram account and start shooting photos to share. Here’s how to tailor your content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Continue reading

By Jonathan Crossfield published February 13, 2018

What B2B Brands Need to Know to Succeed on LinkedIn

“Why so serious?” B2B social media content can be just as creative, individual, and trusted as any other content, particularly on LinkedIn. Get an insider’s perspective from the content marketing evangelist from LinkedIn Australia. Continue reading

By Marcia Riefer Johnston published February 8, 2018

How to Rock Mobile Native Advertising

Imagine a piece of sponsored content appearing at the top of The New York Times’ most-emailed articles list. It happened to work from T Brand Studio. Now someone from that team shares the secrets to creating a great native ad. Continue reading

By David Zheng published February 5, 2018

4 Unconventional Ways to Promote Blog Content on Social Media

With organic reach on social media at an all-time low, don’t give up on it as a content promotion tool. Get innovative. Use these four out-of-the-box ideas to promote your content and drive higher traffic and engagement rates. Continue reading

By Clare McDermott published January 2, 2018

Community Management: A Social Media Expert Spills Her Secrets

Do you know the key attributes for successful online community building? What about the tools to make an engaged community efficient, effective, and manageable? Learn from the social media expert’s expert on how to do it well. Continue reading

By Karola Karlson published October 25, 2017

Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time

Most Facebook advertising hacks never get old. You learn them once and keep applying the same best practices across all your Facebook ad campaigns. Start with these 10 key evergreen tactics. Continue reading

By Clare McDermott published October 10, 2017

How 3 Serious Brands Engage Humanly on Social Media

A social media plan for an industry where people socialize is logical. But what about legacy companies? How do less-than-obvious brands use social media in a human way? Learn from three Content Marketing Awards finalists. Continue reading

By Susan Moeller published September 12, 2017

Smackdown Content Marketing Secrets From the WWE

WWE is a legit boss in the content marketing arena. An analysis of 482,000 sports and entertainment headlines (NFL, MLB, UFC, Game of Thrones, etc.) reveals why WWE is a superstar in content engagement and how you can become one too. Continue reading

By Brian Appleton published September 11, 2017

7 Witty Ways to Respond to Negative Feedback on Your Content

Responding to negative feedback is a great way to showcase your brand’s personality. Use these seven tips to transform your response in a way that strengthens your audience relationship and shows off your brand’s voice. Continue reading

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