Creating great content isn’t enough. You have to make sure people know about it. These five tactics will up your content-promotion game – and save your work from languishing on the sidelines. Continue reading
Want Engaging Social Media Content? Lessons From a Viral Smash
Want your social content to go viral? Go for the heart. That’s one of the lessons from the success of a 2106 smash image. But don’t stop there. Once you have people’s attention, keep the give and take going. Continue reading
19 Favorite Tools for Content Promotion in 2018
To ensure your content gets in front of as many people as possible, you have to promote it. That is much easier if you have the right tools at your disposal. Here are 19 to help with content promotion. Continue reading
How Content Takes the Stage to Change Brand Perception [Example]
Content stands center stage for a brand shifting its reputation from a focus on gambling and Vegas to one known for entertainment throughout the world. Leading the effort is this Content Marketer of the Year finalist who shares lessons learned. Continue reading
Your Must-Have Checklist for Successful Blog Promotion (Infographic)
You’re not done when you click to publish a blog post. It’s promotion time. To make the process more effective (and repeatable), follow the actions outlined in this handy promotion checklist (use the text version or infographic). Continue reading
21 Things to Do (or Not Do) After a Social Media Algorithm Change
In your world, a change in a social media platform algorithm is a breaking news event. What should you do when your favorite social media platform decides it will deliver content differently? Heed the advice from these 21 experts. Continue reading
LinkedIn for Content Marketing: What You Need to Know
About two years ago, LinkedIn opened its publishing platform to all members and expanded its content marketing potential for B2B and B2C brands. Here are a few things you should know about where LinkedIn publishing stands today. Continue reading
How to Turn Brand Monitoring Into Content Assets
Monitoring your brand’s mentions is not an option these days. It’s a must. But is there any way to get more out of a necessary task? Consider these three ways to turn those brand mentions into content assets. Continue reading
How to Use Facebook Ads to Distribute Your Content
Ever hit the publish button and … nothing (or next to nothing) happens with the content? It doesn’t have to be that way and Facebook ads are among the most powerful content-promotion solutions.
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7 Instagram Stories Ideas to Get More Followers
One-third of the most-viewed Instagram Stories come from businesses. How do you take advantage of this feature on the fast-growing platform? Consider these seven fresh ideas. Continue reading
