Most B2B and B2C marketers used social media more in the past year. An effective way to distribute content, it’s a challenging space. Here are seven secrets from North Coast Media’s audience engagement director to help jump those hurdles. Continue reading
Stop Wanting to Be Liked (Instagram May Do It For You Anyway)
Instagram’s experimentation to stop showing “like” counts has teens and influencers wringing their hands. But what’s a content marketer to do? Take these seven suggestions to strengthen your social media program. Continue reading
22 Things You Wish Marketers Would Stop Doing on Social Media
Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of the biggest social media pet peeves. Continue reading
How to Create Content in a World With Bots
Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats. Continue reading
How to Do Native Advertising Right: A Brief Guide With Great Examples
Native advertising can increase your content’s reach, earn new audiences, and drive action in ways other paid distribution techniques simply can’t. Learn how to put it into play successfully with this brief guide to best practices. Continue reading
Your Guide to Social Media Success [Examples]
In the social media sphere, navigational challenges abound for content marketers. How can you be sure which paths will lead you to achieving your goals? Consult the new edition of our social media survival guide for answers. Continue reading
Calculate Your Influencer Marketing ROI in 5 Steps
Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step. Continue reading
Instagram Marketing: Social Media Experts Share Top Tips
Instagram offers big bang for your social media buck and creative ways to build active, engaged communities. Learn how to get an edge on your competition with this new roundup of the best Instagram tips and tricks. Continue reading
How to Use Twitter to Connect for Link Building
How can you pitch a high-quality article in 280 characters? You probably can’t. The real question is, “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Read on for the answer. Continue reading
If You Give a Community a Cookie … How to Create a Great Digital Neighborhood
How you design your community’s “neighborhood” plays a huge role in how your audience experiences the brand. Stay away from cookie-cutter neighborhoods with this advice from the front lines of community management. Continue reading
