By Ann Gynn published September 14, 2020

Reinventing With Content: 3 Brands Find New Paths

What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix.
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By Olga Rabo published August 31, 2020

9 Little-Known Font How-Tos for Instagram Stories

Over 500 million Instagram users post Stories every single day. But how can brands stand out in the crowd? Here are nine design-focused, lesser-known font hacks to help. Continue reading

By Ann Gynn published August 25, 2020

5 Ideas to Ponder from CMI’s Top Social Media Articles

Social media can do so much for brands – distribute original content, promote content, grow communities, provide referral traffic, etc. But you can’t do it all. Here are five tips from the five most popular CMI articles on the topic. Continue reading

By Scott Aughtmon published June 22, 2020

5 Content Lessons From John Krasinski’s Some Good News

Ever have a good idea but not the time to do it? That was John Krasinski. But then the pandemic hit and he had the time to create the Some Good News series. Here are five content lessons learned while watching the eight episodes.
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By Dennis Shiao published June 2, 2020

How to Transform Your LinkedIn Presence So It’s Not Just a Resume

Michaela Alexis shares how she built a mega personal brand on LinkedIn. It started a few years ago when her post, How I Landed My Dream Job in Two Weeks on LinkedIn, went viral. Now, she runs a LinkedIn consulting business. Continue reading

By Kim Moutsos published June 1, 2020

17+ Free Ways to Get More Traffic to Your Content

Maybe your content promotion budget’s been slashed. Maybe you never had one. Whatever the reason, these ideas will help your audience find your content and you only have to spend time to do them.
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By Ahava Leibtag published May 18, 2020

6 Lessons in Loyalty Building From Health Care Content [Examples]

Scrapping posts about spring break safety and healthy on-the-go breakfasts, health care marketers now focus on COVID-19 content. They are centered on relationship-building. Look at six ways they’re doing it that we all can learn from. Continue reading

By Alexandra Cote published April 28, 2020

Content Curation on Social Demands More Than a Shared Link

Simply copying and posting links is not an effective content curation strategy for social media. Your audience needs to know why it’s important or relevant to them. It’s your job to provide that framework.
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By Leslie Carruthers published March 30, 2020

6 Brands Share Real Content Marketing Examples That Convert

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.
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By Jodi Harris published March 18, 2020

How to Create Visual Content That’s Worth a Thousand Shares

Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style. Continue reading

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