17+ Tips To Help Your Brand Ride Today’s Social Media Roller Coaster
September 14, 2023
Ann Gynn
The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your social media strategy respond?
Twitter’s Rebrand Is on Fire (and It’s Not Glorious)
August 4, 2023
Content Marketing Institute Team
Twitter’s rebrand to X tells a story. Is it a story they want to be told? Is it a story they planned? Probably not. Is it a story marketers can learn from? Most definitely.
How a Subscribed Audience Can Draw a Crowd for Your Next Content Product
July 25, 2023
Robert Rose
Threads owes its phenomenal success to the magic of an engaged, owned, and subscribed audience. It’s a play many successful content marketers have used, too. Robert Rose explains why you should tap into that superpower to launch new content.
Outsmart the Instagram Algorithm: Proven Strategies for Success [+ B2B Examples]
June 28, 2023
Ann Gynn
Instagram’s leader reveals user behaviors that influence the algorithms for feeds, Stories, Explore, and Reels. Plus, see how three B2B brands make the most of the visually oriented platforms.
How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram
June 1, 2023
Ashley Baker
Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram.
Have a Feedback Strategy? You Better Because Your Audience Is Watching
May 18, 2023
Ann Gynn
How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy.
Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage
May 11, 2023
Ann Gynn
Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.
Government Agencies Get Real, Funny, and Human on Social Media [Examples]
April 20, 2023
Dawn Papandrea
Bureaucratic content usually causes people to keep scrolling. But these local, state, and federal agencies have found an antidote, creatively connecting with their constituents by humanizing their content.
Twitter’s Unskippable and Sephora x TikTok Add New Twist to a Proven Content Strategy
March 17, 2023
Content Marketing Institute Team
Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products.
6 Influencer Marketing Metrics To Watch and 5 Tools To Help
February 23, 2023
Aleh Barysevich
Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.
Your Great Taste Is Less Fulfilling When It Comes To Visual Design [New Research]
February 15, 2023
Robert Rose
If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content.
Is Twitter Still a Thing for Content Marketers in 2023?
February 2, 2023
Ann Gynn
Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree.
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