Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products. Continue reading
6 Influencer Marketing Metrics To Watch and 5 Tools To Help
Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so. Continue reading
Your Great Taste Is Less Fulfilling When It Comes To Visual Design [New Research]
If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content. Continue reading
Is Twitter Still a Thing for Content Marketers in 2023?
Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree. Continue reading
Feast on These 9 Content Examples Worthy of Gratitude
We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences. Continue reading
LinkedIn Users Bring Crying and More Personal Content, Should You?
Was that post from a CEO crying as he talked about laying off employees too personal for a platform like LinkedIn? Use that incident to trigger a conversation about who you want to be and what you want to post on the platform. Continue reading
TikTok: Time To Get Serious About Its Content Marketing Promise?
Should you create content for TikTok? Only your audience can tell you. But experts (mostly) agree on this: Don’t ignore the short-form video giant if you want to stay relevant. Try this advice and stop dancing around the TikTok question. Continue reading
25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing
Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy. Continue reading
Try These 5 YouTube Video Tips and See If Your Results Improve
Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth. Continue reading
How To Make LinkedIn Your Top Social Media B2B Marketing Platform
A lot of B2B marketing happens on LinkedIn. A presence on the platform isn’t enough. It’s about optimizing your brand’s presence, from the page to organic content and paid opportunities. Here’s how to do that. Continue reading
