How do agencies use content marketing to promote their own businesses? Read on to learn. Discover how many use paid distribution models, which social media platform brings in the most business, and much more. Continue reading
The What, Why, and How of TikTok for B2C Brands [Examples]
The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform. Learn the what, why, and how of TikTok. Continue reading
How to Create a Strategic Social Media Plan [Template]
Not sure if you are distributing your content on the right social channels or in the right way to drive action? Here’s how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading
3 Creative Ways to Promote Content With Carousel Ads
Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads. Continue reading
How to Write Social Media Guidelines That Help Employees and Protect Your Brand
Enterprises can reap the benefits of thousands of employees as eager brand ambassadors. But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time. Continue reading
7 of the Most Helpful Social Media Tips for 2020
In the new year, how can your business and personal brands get the most out of social media? Here are seven helpful takeaways culled from CMI’s 2019 posts to give you a head start on 2020 social media marketing. Continue reading
9 Must-Use Apps to Spice Up Your Instagram
One-third of the most-viewed Instagram Stories are told by businesses. How can your brand up its game on the visual social media platform? These nine Instagram-focused photo, video, and content management tools may help. Continue reading
How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing
You can’t overestimate the power of a positive one-to-one relationship with your audience. That’s why discerning content marketers evaluate the power of direct messaging via text and social media. Find out what seven brands learned.
Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway)
What’s a content marketer to do with the news Instagram is piloting elimination of public “like” counts in the United States? Take it as an opportunity to strengthen your overall social media program. Continue reading
How to Use Facebook Ads to Promote Your Content
Sure, publishing a post to your Facebook page might get some views. But you didn’t create the content for only a few people. Maximize your reach with Facebook ads. Here’s a step-by-step process to do it the smart way. Continue reading
