By Kim Moutsos published June 7, 2019

Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar

Your editorial calendar has holes, and ideas seem just out of reach. You have two choices: Wait for inspiration or develop a system to find stellar ideas. This post is for those who choose not to hold out for a flash of creative lightning. Continue reading

By Jodi Harris published May 31, 2019

How Publishers Can Overcome the Content Marketing Paradox

While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape. Continue reading

By Ann Smarty published May 28, 2019

3 Tools to Energize Your Content Planning and Execution

If you love planning, you should love action even more. To create a successful content marketing program, you need to have both. Yet too few companies do both well. Here are three tools that make any content plan actionable. Continue reading

By Jodi Harris published May 15, 2019

Your Get-it-Done Guide to Content Creation Outsourcing

Outsourcing content creation is a great option for marketers who don’t have enough time, experience, or in-house talent to execute all their ideas. Use these tips to find, vet, and onboard the best writing partners for your content. Continue reading

By Ben Aston published May 14, 2019

Want Better Content Marketing Management? Try One of These Tools

New content marketing tools always spring up in the digital marketing landscape. It’s tough to keep up on the ones that will make your team’s life easier. This is your introduction to five relatively new players worth your time. Continue reading

By Kim Moutsos published May 10, 2019

The Why, When, and How of Republishing Blog Posts

Re-energize your old (successful) content by republishing it. Does an article need a minor update? Should you redirect it to a similar version with a new URL? Or should you keep the old URL? Learn the ins and outs of how CMI does it. Continue reading

By Jodi Harris published May 6, 2019

You Say You Want a Digital Transformation?

Aetna embarked on a multifaceted transformation to enhance its delivery of valuable, frictionless content experiences across its digital platforms. Its vice president of marketing technology and digital experience shares what it took. Continue reading

By Andrea Fryrear published April 30, 2019

Try These 5 Agile Marketing Values to Sharpen Your Content Process

Want your content marketing program to be more successful? Don’t be oblivious to process. Get your hands dirty by exploring and optimizing the process of content marketing. And here’s how to begin – with some Agile thoughts. Continue reading

By Dennis Shiao published April 29, 2019

How to Stand Out in an Overpopulated World of Content Marketing Experts

A lot of people live in Expertville. Too few live in the Land of the Visionary. To truly stand out and make a bigger impact, make the move to the visionary world – and be inspired by these real-life examples. Continue reading

By Stephanie Stahl published April 18, 2019

Content + Tech: How to Create Better Audience Experiences

Better is a simple word. But the path to better isn’t simple. At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better experiences. Here’s how to get better. Continue reading

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