Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up? Continue reading
How NBC Sports Next Medaled in Olympic Content for Kids
The content team at NBC Sports Next expertly threaded its way through executive moguls and pandemic-related detours to reach Olympic kid-content glory. Here’s how they developed a repeatable process to attract the next generation of viewers. Continue reading
Why You’ll Never Create Customer-Centric Content Unless You Focus on This
Your customers are changing. They aren’t going to accept excuses about insensitive campaigns or lack of diversity in your content. That’s why you need to L-I-S-T-E-N now. Continue reading
The Key to Sales Enablement? Teach Your Storytellers Well [Rose-Colored Glasses]
How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results. Continue reading
How an Entrepreneurial Spirit Helps This Content Leader Manage 10 B2B Publications
Managing 10 B2B media brands sounds like a daunting task. But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Here’s how she makes it all work. Continue reading
How Story Packages Help You Scale SME-Driven Thought Leadership Content [Rose-Colored Glasses]
Have you ever waited and waited for SME-driven content only to get 5,000 words explaining something that could have been handled in 500? Architected story packages help you avoid that – and get something you can turn into a whole portfolio of stories. Continue reading
Digital Brand Compliance: A New Responsibility of Content Marketing
As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. Continue reading
Are You Willing To Kill Your Content To Save Yourself?
If you’re feeling burned out from content project overload, it’s time to make a sacrifice. Andrew Davis draws some conclusions about what to keep and what needs to go. Continue reading
Your 2023 Planning Shouldn’t Be All About That Tech [Rose-Colored Glasses]
New tools and tech seem like reasonable investments to set your content program for success next year. If that’s the extent of your plan, though, you might be creating the roadblock that delays (or, worse, derails) your vision. Continue reading
Should Your Content Team Play to Its Strengths or Fix Its Weaknesses? [Rose-Colored Glasses]
Every content marketing team has strengths and weaknesses. Should you double down on those strengths? Or take steps to shore up the weaknesses? The answer isn’t always obvious, but one thing will help you decide. Continue reading
