Adobe unveiled a new icon that allows marketers to adopt a better transparency strategy in this era of generative AI. Here’s what the new Content Credentials feature means for you.

Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a distinct – and more valuable – experience.

Working with outsourced talent adds flexibility and scalability to your content marketing program – and can be more cost-effective than you might think. Here’s what to consider and how to use this approach to your best strategic advantage.

Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.

You don’t need unique content ideas to differentiate your brand. You can recombine and reshape existing ideas to make them your own – even (or maybe especially) ones that didn’t work for other companies. Here’s how to get started.

Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.

Is your brand willing to trust first? Your answer can determine the success of your company’s gated and free content assets and achieving your long-term content marketing goals.

Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI). But how? These dozens of tips and ideas will help.

How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.

Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to your strengths or weaknesses? Let’s explore the answers.

Too many organizations lose employees because they fail to create a content career ladder. Consider this framework the starting point to becoming a differentiator in attracting and retaining content team members.

You’re probably spending too much time on content distribution and outcomes and not enough on establishing a content creation process. Robert Rose explains how to strike a better balance.