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Build This New Framework for Agile Content Ops in Talent-Starved Times

Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.
prompts-arent-all-that

Prompts Aren’t All That: Give Generative AI a Better Role in Creating Great Content

Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers.
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How To Tame Content Tasks With These 5 ‘Cheat Codes’ [AI Not Required]

Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization.
better-text-to-audio

6 Ways To Elevate the Text-to-Audio Experience for Your Content

Don’t think you can just plug and play an AI audio tool to convert your text into audio. It requires you to up your game – and learn some new tricks. Follow these tips to add a new delivery channel for your audience.
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7 Generative AI Prompts To Help Your Content Marketing Workflows

AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.
mckinsey-publishing-leader

The Career-Guiding Question McKinsey’s Publishing Lead Always Asks

Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.
faster-isn't-always-better

Is Speed, Not AI Technology, the Real Enemy in Marketing?

Marketers are due for an epiphany. Speed is the name of the tech game. But what won’t you delegate to technology in the name of successful marketing?
Content Rules: Make 'Em and Break 'Em

Content Rules: Why You Need To Make Them (and Break Them)

Content teams often resist creating rules because they don’t want to operate in a box. But that’s a mistake. Without rules, you lose the ability to benchmark the standard – and learn from the creative rule breakers.
content-credentials-images-adobe

Adobe’s New Icon Brings Authentication of Visual Content in the Era of AI

Adobe unveiled a new icon that allows marketers to adopt a better transparency strategy in this era of generative AI. Here’s what the new Content Credentials feature means for you.
best-proofreading-editing-tips

Master Content Proofreading and Editing With These Tips

Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a distinct – and more valuable – experience.
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How Outsourcing Content Production Can Save Your Marketing Budget

Working with outsourced talent adds flexibility and scalability to your content marketing program – and can be more cost-effective than you might think. Here’s what to consider and how to use this approach to your best strategic advantage.
content-gap-analysis

How To Find (and Close) the Hidden Gaps in Your Content Strategy

Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.