As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist.

Over 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Now, they share how they did it.

Do you manage a remote content team? Even if your employees work in the office, the team likely works virtually with freelancers and agencies. Learn seven tips – and tools – to help create a more efficient and effective team.

If you could add someone from another department or industry to your content marketing team, who would it be? Here are 22 suggestions from Content Marketing World presenters. Their answers are enlightening – and usually realistic.

What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress.

Marcus Sheridan saved his pool company by using content as a sales tool. What would it take to make content the star of your brand’s sales? Knock down silos to create a culture of content. Marcus shares how to do that.

Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee.

Do you ignore your organization’s most important audience? Chances are, you put all your brand-building energy into external messages. But if company employees aren’t part of your content marketing strategy, you miss an opportunity.

Look at your calendar for the coming week. How much empty space do you see? If it’s minimal, you could be unintentionally making it difficult for members of your content team to produce their best work. Try this four-step plan instead.

If you want to attract good freelancers, you’ve got to treat them right. Here are six ways to screw up your collaboration with freelance content creators and how to avoid them.

Peter Drucker’s tomorrow has arrived. Today’s workplace needs storytellers. Meaning makers. Wisdom workers, they’re sometimes called. Are we there yet? Has this new class of worker rushed in to fill the need for wisdom? How about you?

Individual tricks are useful, but what does your team need to make sure they are working in the best possible way? Read on for a mix of tools and ideas to help your team focus on creation, not process.