By Robert Rose published September 30, 2022

How To Plan a Content ‘Season’ Like a Hollywood Showrunner [Rose-Colored Glasses]

An episodic approach to content planning keeps all the teams involved in producing content on track – and other teams’ ad hoc requests at bay. Robert Rose explains how (and why) to plan a season like a TV showrunner. Continue reading

By Ann Gynn published September 29, 2022

How Pega Launched an Award-Winning Branded Journalism Magazine in 120 Days

You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months. Continue reading

By Alex Novkov published September 26, 2022

For Efficient Content Marketing, Stop Planning Content So Far Ahead

Multitasking isn’t the way to get ahead. Year-long content planning isn’t a smart move. Find out how Agile marketing can make all the difference in content marketing efficiency and effectiveness. Continue reading

By Phill Brougham published September 26, 2022

Global Trends in Marketing Localization for 2023 [Sponsored]

Global marketers feel pressure to deliver quality multilingual content at speed and scale. New research from Unbabel uncovers six marketing localization trends that reveal how they’re meeting these challenges. Here’s a preview of the key findings. Continue reading

By Ann Gynn published September 22, 2022

6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)

Ever wonder what makes a content marketer shine? The six 2022 Content Marketer of the Year finalists (including the two winners) offer promising clues. Take a look at some of the traits we noticed – then let us know what you think makes a content marketer great. Continue reading

By Ann Gynn published September 16, 2022

10 Ideas To Help Your Content Marketing Team Achieve Business Goals

Teamwork makes the dream work. But how does your team do that? Ten experts share how to make your content marketing teams achieve your brand’s goals. Continue reading

By Robert Rose published September 9, 2022

We Don’t Talk About Creative Burnout – This Is Why We Should [Rose-Colored Glasses]

Remarkable content isn’t limitless. It’s a precious resource only created by content teams that are treated as essential to the business. So why do most businesses run their teams ragged? And how do we make it stop? Continue reading

By Kim Moutsos published September 1, 2022

Purposeful Marketing > Purpose-Washing: How To Do It Right

Everyone involved in content, marketing, and communications feels the heat. Consumers expect brands to take a stand (and support it with actions). But the risks of stepping wrong are real. These tips from Content Marketing World speakers will help you get it right. Continue reading

By Jodi Harris published August 16, 2022

5 Steps To Build a Content Operations Workflow That Helps Everybody

Smooth content marketing operations can happen when your team members have a clear workflow and efficient processes to make the work manageable. Follow this approach to build both elements with greater ease. Continue reading

By Robert Rose published August 12, 2022

This Is Why No One Uses Your Content [Rose-Colored Glasses]

You know what happens when you assume other teams know what to do with the content you create? Usually nothing. And that’s the problem. Robert Rose explains the not-so-obvious solution. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL