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Tech Takes Over Marketing (But Not How You Think)

Tech Takes Over Marketing (But Not How You Think)

Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how.
content-efficiency

Maximize Content Efficiency With These 7 Agile Practices

Do your content and marketing teams feel overwhelmed? Do you think they’re inefficient? Explore these seven Agile practices to streamline workflows, boost efficiency, and still create high-quality content that engages your audience.
How To Write Effective Social Media Guidelines That Protect Your Brand

How To Write Effective Social Media Guidelines That Protect Your Brand

Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.
How To Develop a Great Creative Brief and Get On-Target Content

How To Develop a Great Creative Brief and Get On-Target Content

If you’ve ever said, “It would have been easier if I'd done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.
Overcome Change Fatigue and Boost Your Content Strategy

Overcome Change Fatigue and Boost Your Content Strategy

Not changing gets you nowhere. Get insightful anecdotes paired with practical strategies to motivate your marketing and content to break from stagnation and go toward innovation.
the-testing-difference

How To Use Testing To Create a Competitive Advantage

Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.
How To Set Up a Content Publishing Process Worthy of Repetition

How To Set Up a Content Publishing Process Worthy of Repetition

Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years.
A figure pulls open a dress shirt to reveal the term PR on a Superman-like costume, reflecting the superpower resulting from combining content and PR.

How To Combine PR and Content Marketing Superpowers To Achieve Business Goals

Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.
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Enhance Your Content’s Power With a Performance-Centric AI Plan

AI tools can handle a wide range of helpful tasks. But they won’t deliver optimal content performance unless you apply them strategically. Here are some top-recommended implementations — and their real-world implications.
episodic-content

Manage Your Content Budgets With ‘Bottle’ Episodes

The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.
air-canada-chatbot-fail

Air Canada’s Chatbot Fail Should Propel Marketers To Address These AI Questions

Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer. But a Canadian court sided with the chatbot (and the customer). What does that mean for brands using public-facing generative AI tools?
4-Part Guide To Crafting a Winning Content Plan

4-Part Guide To Crafting a Winning Content Plan

Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one.