By Thomas Peham published January 26, 2023

How To Scale Your Content Marketing Strategy To Improve Efficiency

Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started. Continue reading

By Robert Rose published January 25, 2023

B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]

Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Discover the surprising and not-so-surprising results. And get Robert Rose’s big takeaway. Continue reading

By Ann Gynn published January 4, 2023

5 Ways To Be a Better Content Team Leader in 2023

Hard truth: Content marketing team members won’t stay in their roles forever. Great content team leaders nurture their employee’s professional development – even if that development prepares them to move on. Here’s why (and how) to start taking the long view. Continue reading

By Jodi Harris published December 12, 2022

Editorial Calendar Tools and Templates To Help You Master Your Content To-Do List

Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.)

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By Robert Rose published December 9, 2022

Before Deciding Where Your Content Team Reports, Pay Attention to This [Rose-Colored Glasses]

Before you get deep into where the content team reports or which function handles a content project, recognize that the decision-making process – not the actual decisions – will set you up for success. Robert Rose explains the why and how. Continue reading

By Greg Levinsky published December 8, 2022

5 Building Blocks for Connecting Content to B2B Revenue Growth

You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too. Continue reading

By Shane Barker published November 29, 2022

How To Make a Better Workspace for Your Content Marketing Team [Tools]

Forget the workplace. Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page. Continue reading

By Robert Rose published November 18, 2022

How a Spoonful of Story Helps Even ‘Boring’ Content Go Down [Rose-Colored Glasses]

Mary Poppins had it almost right ¬¬– just find the story and –snap – the content’s job’s a game. Then even the boring tasks you undertake become – well, if not a piece of cake, a more creative endeavor rather than a mundane construction project. Continue reading

By Greg Levinsky published November 14, 2022

How To Make Thought Leadership Content Thoughtful and Leading

Most thought leadership content is neither thoughtful nor leading. Forrester’s Lisa Gately explains how to change that at your company. Continue reading

By Kim Moutsos published November 9, 2022

7+ Skills Every Content Marketer Needs To Be Great

Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up? Continue reading

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