By Raechel Duplain published September 22, 2021

How To Document Your Content Marketing Workflow

A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Here’s how to do it in four stages. Continue reading

By Ellie Mirman published September 21, 2021

How To Do a Competitive Content Marketing Analysis

If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether. Continue reading

By Darren DeMatas published September 8, 2021

7 Ideas To Get Your Creativity Unstuck

Ahh, writer’s block, that common challenge to a creator’s muse. How do you banish it? Try one or more of these seven brainstorming and idea-generating techniques. Continue reading

By Darren DeMatas published August 30, 2021

13 Brainstorming Techniques to Spur Creativity on Content Marketing Teams

When challenged to create, rejuvenate, or rethink what your content marketing team does, it’s time to connect for a good brainstorming session. Try one or more of these 13 techniques. Continue reading

By Jodi Harris published August 24, 2021

Outsourcing Content Creators: The Complete How-To Guide

Without a smart plan for hiring and working with freelancers, you might find they jump ship at the first sign of a higher rate or longer contract. Here’s some advice to help you identify, vet, and onboard the right outsourced team. Continue reading

By Sumeet Anand published August 23, 2021

Content Syndication: What It Is and What It Is Not [Examples]

Do more with the quality content – blogs, infographics, videos, and more – already created. Content syndication can elevate its visibility and broaden its audience. Here’s what to know along with some examples. Continue reading

By Mike Murray published July 14, 2021

4 SEO Factors to Consider Before Removing Outdated Website Content

If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors. Continue reading

By Evian Gutman published July 8, 2021

7 Principles for Creating Website Pop-ups Your Visitors Will Actually Appreciate

Website pop-ups often have the opposite effect of your intention. Instead of prompting visitors to act, they irritate and annoy. But you can deliver pop-ups that get you what you and your audience wants. Here’s how. Continue reading

By Randy Apuzzo published July 6, 2021

How To Do Syndicated Content the Right Way

Do you raise the red flag when hearing about content syndication happening in sales or PR? Are you in fear that it will hurt your hard-earned Google rankings? Here’s how to syndicate without facing Google’s wrath. Continue reading

By Jodi Harris published July 1, 2021

How to Create a Flexible Content Plan That Gets Results

An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools. Try this handy tutorial to create a tactical plan for making easier and better content decisions. Continue reading

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