By Steven van Vessum published September 19, 2018

How to Make Your Content Stand Out in a Crowded, Global Marketplace

If your brand operates in countries where English is not the native language, make your content a differentiator – localize it. Follow these tips to build a successful multi-language content marketing team. Continue reading

By Peg Miller published August 29, 2018

Simple Tips to Make Better Use of Your Content Audit

You’ve done the content inventory. But now what? Follow these actionable tips on what to look for within the data, how to find hidden content gems, and how to use it to guide your content marketing strategy. Continue reading

By Ann Smarty published August 23, 2018

5 Tools to Help Your Content Marketing Team Be Better

No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. But what makes a team exceptional? It is all in how you grow it. Here are five tools and a few tips to help in those efforts. Continue reading

By Kim Moutsos published August 16, 2018

3 Ways You Sabotage Your Content Tech Search

Why do we as content marketers struggle to get the right technology in place? It’s not a lack of options. Explore three ways you make the tech-selection process harder (and how to fix it). Continue reading

By Aaron Orendorff published August 6, 2018

50 of the Best Social Media Tools Selected by Top Marketers

Social media is a jungle. So what’s the one social media tool you would take to a desert island (with great WiFi)? Here are 50 to consider from some big names in content marketing, online marketing, and e-commerce. Continue reading

By Bethany Johnson published August 2, 2018

How to Unite Brand Storytelling and Marketing Tech

Marketers didn’t invent the tech for bots, mobile apps, and productivity tools, but they can entice their audiences to use them. Welcome to the sweet spot of content and tech, a hybrid embraced by forward-thinking marketers. Continue reading

By Carla Johnson published July 20, 2018

How NASCAR Drives Better Storytelling With a Unified Team

Evan Parker led NASCAR’s new content team on a daunting mission: engage and win fans beyond the racetrack. First-year results include almost one billion views, a docu-series, and Evan’s nomination for Content Marketer of the Year. Continue reading

By Robert Rose published July 18, 2018

How Tech Debt Is Bankrupting Content Marketing

Three months shy of its 5th birthday, the company’s digital magazine was killed. The C-suite underestimated the cost of tech upgrades. Content marketing was the victim. Yes, technical debt is now one of your biggest threats. Continue reading

By Michele Linn published July 16, 2018

Your Editorial Calendar is Not Your Content Marketing Strategy

Stop describing a content marketing strategy by giving details of your editorial plan. They’re not the same. And it’s not just a matter of semantics. It’s a sign of big trouble in your content marketing success. Here’s the remedy. Continue reading

By Stephanie Stahl published July 6, 2018

Content Marketer of the Year Shares the REI Story

Team builders. Innovators. Humble. Results-oriented. Excellence. Those are some of the characteristics of Content Marketer of the Year finalists. Before we roll out the 2018 list, let’s talk to the 2017 winner, REI’s Paolo Mottola. Continue reading