Even with a detailed content production workflow, content marketing waste happens. Why? Explore these five inefficiencies and fixes to help boost effectiveness and ROI. Continue reading
How to Create a Strategic Editorial Calendar
Don’t think of your editorial calendar as a schedule of content. Make it the implementation plan for your documented content marketing strategy. You can do that by following these seven steps every quarter. Continue reading
A Simple-to-Do Content Audit With 6 Questions
Content audits, frankly, are dull as ditchwater. But they’re important to the health of your brand. So make it simple. Answer these six critical questions to decide whether you update, repurpose or delete your articles. Continue reading
How to Write Social Media Guidelines That Help Employees and Protect Your Brand
Enterprises can reap the benefits of thousands of employees as eager brand ambassadors. But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time. Continue reading
Your How-To Plan for 12 Months of Customer-Focused Blogging
How do you deliver more blog content without sacrificing quality? A content road map can lead the way. Walk through each step of this process to create a 12-month calendar that will keep to the right path. Continue reading
6 AI Tools to Help You Get Smarter in Your Content Marketing
Artificial intelligence already plays a role in your content marketing. (Think Google.) Why not be more intentional about using it? Check out these six AI tools to help you be smarter in your content marketing. Continue reading
175+ Favorite Tech Tools of Content Marketers
Content tech success is easier if you pick technologies well suited to your program’s needs. You don’t have to start from scratch. Curious about what tools and technologies other content marketers use? We were too, so we asked. Continue reading
Channel Broadcast News to Better Your Content Marketing
The production processes of a broadcast news story and a piece of content marketing are more similar than they appear. A former journalist turned content marketer shares seven techniques you should consider implementing. Continue reading
Thin Content: Why You Should Fix or Remove Low-Quality Web Pages
To increase your website traffic, you need to decrease its existing pages. Why? Thin content – low- or non-performing pages – that are forgotten or swept under the (website) rug. Be ruthless. Get rid of it. Just do it in this smart way. Continue reading
How to Adopt a Growth Mindset for Your Content Marketing
Growth teams often include content creation and promotion in their actions. But how can content teams integrate the growth mindset in their daily routine? Here’s how to create a content idea pipeline. Continue reading
