Let’s make this simple. Factually wrong content is bad. Accuracy is a necessity for trust from your audience. Welcome to the content creators’ and editors’ fact-checking checklist. Continue reading
Helpful Tools to Streamline Your Content Production Process
The content production process seemed like a never-ending series of hurdles. But that changed when this content marketing team armed themselves with the right process and helpful tools. Here’s how. Continue reading
5 Alternatives to Make Stock Photography a Last Resort
How do you produce more high-quality, on-brand visual content in a timely and budget friendly way? You need to get agile about your tooling. Here are six pipelines that can fill your brand’s image pool. Continue reading
Offer a Content Upgrade and See Conversion Rates Rise
A content upgrade can be a game changer in your conversion challenge. Offering bonus content that your audience truly values makes it more likely they’ll give you their email address. Read on for tips and lots of real-life examples. Continue reading
Want More Business? Narrow Content Focus to Targeted Accounts
Simply adding volume or velocity is not enough to put content initiatives on a sustainable path to business success. Follow the advice of Demandbase’s growth marketing leader to prioritize buying signals when increasing your opportunities. Continue reading
Get Your Content Workflow on the Right Track [Tools]
Without a documented workflow, how do you create content effectively? How do you avoid disruptions when a team member leaves? These three tools can help you create a living, breathing workflow that gets everybody on the same page. Continue reading
Fix These Big Inefficiencies in Your Content Pipeline
Even with a detailed content production workflow, content marketing waste happens. Why? Explore these five inefficiencies and fixes to help boost effectiveness and ROI. Continue reading
How to Create a Strategic Editorial Calendar
Don’t think of your editorial calendar as a schedule of content. Make it the implementation plan for your documented content marketing strategy. You can do that by following these seven steps every quarter. Continue reading
A Simple-to-Do Content Audit With 6 Questions
Content audits, frankly, are dull as ditchwater. But they’re important to the health of your brand. So make it simple. Answer these six critical questions to decide whether you update, repurpose or delete your articles. Continue reading
How to Write Social Media Guidelines That Help Employees and Protect Your Brand
Enterprises can reap the benefits of thousands of employees as eager brand ambassadors. But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time. Continue reading
