Air Canada’s Chatbot Fail Should Propel Marketers To Address These AI Questions
March 1, 2024
Content Marketing Institute Team
Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer. But a Canadian court sided with the chatbot (and the customer). What does that mean for brands using public-facing generative AI tools?
4-Part Guide To Crafting a Winning Content Plan
February 29, 2024
Jodi Harris
Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one.
Learn the ABCs of DXPs
February 27, 2024
Alistair Wearmouth
Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience.
9 Actions You Can Take To Get Better Content Results Without Spending More
February 15, 2024
Penny Gralewski
Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.
5+ Real Ways AI Can Benefit Your Content and Marketing Today
February 14, 2024
Jodi Harris
Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.
‘Playing Around’ With Generative AI Won’t Lead To Innovation
February 13, 2024
Robert Rose
Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is an innovation, not an invention.
How To Help Your Internal Teams Fall in Love (or in Line) With Innovative Ideas
February 6, 2024
Robert Rose
You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping the same old content.
The CMO Disappearance Doesn’t Mean What Everybody Thinks It Does
February 2, 2024
Content Marketing Institute Team
Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what it all means for marketing and what you should do to grow in the profession.
Build a Robust Content Infrastructure With the Right CMS
January 31, 2024
Patrick Sanderson
Content management systems can help align your content strategies with organizational goals, increase efficiency, and enhance your brand experience. Take these steps to capitalize on all that potential.
Owned Media Demands This New Content Role for Long-Term Success
January 23, 2024
Robert Rose
To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager.
Build This New Framework for Agile Content Ops in Talent-Starved Times
January 16, 2024
Robert Rose
Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.
Prompts Aren’t All That: Give Generative AI a Better Role in Creating Great Content
January 12, 2024
Content Marketing Institute Team
Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers.
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