By Emilia Chagas published October 7, 2019

How to Adopt a Growth Mindset for Your Content Marketing

Growth teams often include content creation and promotion in their actions. But how can content teams integrate the growth mindset in their daily routine? Here’s how to create a content idea pipeline. Continue reading

By Dennis Shiao published September 17, 2019

Creative + Logic = Most Helpful Content Experiences

Is your content marketing right brain (creative) or left brain (logical)? Or both? If you didn’t say both, your audience is missing out. Learn the difference a structured approach makes to help your content work smarter. Continue reading

By Jodi Harris published September 4, 2019

Got a Plan? Content Marketing Success Demands It

Not all of us control our brand’s content strategy. Our job is to develop the tactical plan – policies, processes, resources, and task-related decisions. Read on for a handy tutorial with the resources to make implementation a success. Continue reading

By Carla Johnson published August 28, 2019

Content Leader Takes Team From Silo to Powerful Presence (B2B CMY Finalist)

Seven years ago, Red Hat’s content and communications team was isolated. Laura Hamlyn set out to change that and make the team matter to the business. Now, she is a finalist for 2019 B2B Content Marketer of the Year. Continue reading

By Dennis Shiao published August 22, 2019

How to Get Sales and Marketing in the Same Kitchen

Omelets and scrambled eggs have the same ingredients. Yet one is an elevated dish and the other a banal breakfast. The difference? It’s the same as the one that distinguishes an aligned sales-and-content-marketing strategy from a disparate one.

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By Dennis Shiao published August 19, 2019

Organizational Silos? How to Battle Content Chaos and Win

Our hero was presented a formidable task. The CMO just announced he was going to solve the “content problem.” His mission? To battle the chaos resulting from large teams operating in silos. Could he and his team do it?

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By Rusty Weston published July 31, 2019

How to Survive Content by Committee

Collaborative editing rarely produces compelling content. Discover how to seize control of – and improve – your content review process.

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By Dennis Shiao published July 25, 2019

For Better Results, Think of Content Marketing Like a Product

Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused approach for bigger success.

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By Michael Brenner published July 24, 2019

Want to Scale Your Content Marketing? Get the Employees Involved

Every person has a story to tell. And if you are a smart content marketer, you know that every employee has a story that can sell your brand. If you want to scale your content marketing, you must look to the brand’s employees.

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By Nadya Khoja published July 15, 2019

Make Your Content Marketing Strategy Useful – Do It in Visuals

Do execs’ eyes gloss over when you present the brand’s content marketing strategy? Is the text-based document collecting dust on your team’s desks? Ensure that your content marketing strategy is understood – and used – think visuals.

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