Which new skills and core competencies should content marketers invest in to bridge marketing realities with the needs of tomorrow’s content consumers? We asked Content Marketing World speakers to share their thoughts. Continue reading
Want to be Trusted? Here’s a Crash Course in Brand Journalism
To become a reputable source, your brand journalism can’t be light on ethics and sopping with self-interest that suffocates readers. Here are four ways your team – like real journalists – can build your audience and earn its trust. Continue reading
How to Get the Content Marketing Salary You Deserve
Does your salary reflect your content marketing responsibilities and contributions to your employer? The Creative Group’s salary guide can help. And, if a raise is in order, learn how to ask from your fellow content marketers. Continue reading
3 Tools to Make Your Editorial Calendar More Effective
It’s no longer enough to document your planned content assets. Today’s editorial calendar must involve team collaboration and advanced analytics steps to make higher-level content management possible. Here are three tools to help. Continue reading
Power Up Social Media Strategy With These 4 Tech Tools
Are you overwhelmed by massive social data, growing customer demands on social platforms, and evolving best practices? Consider these four tech solutions to make your social media more manageable and, better yet, more helpful to your brand. Continue reading
13 Fresh Ideas to Get More Content Marketing Zing From Employees
Employees can share your content, serve as expert resources, and let you know what customers are saying. But how can your employees really become a differentiator in your content marketing? Here are 13 ideas. Continue reading
How to Use Scrum for Content Marketing
Once a tech-focused Agile framework, Scrum has a role in content marketing. Learn the terms, framework, and implement tips that can bring transparency, critical review, and adaptation to your content team’s work. Continue reading
How to Create a Good Brief for Better Content Marketing
If, as the saying goes, proper planning prevents poor performance, then a good brief is the cornerstone of effective content. Here’s what you need to know to create a brief to help your team and partners work more efficiently. Continue reading
7 Content Marketing Tasks to Automate Right Now
Marketing automation is no longer optional – it’s a mainstay of modern marketing. Here’s help on where to get started. Check out these tools to automate the mundane and free you to think more strategically. Continue reading
Want More Creative Content Ideas? Break These 6 ‘Rules’
The most interesting ideas come from flipping expectations on their head, breaking molds, and taking risks. Learn how to do that in the new Mastering Content Marketing video and read six rules you should set about breaking. Continue reading
