Marketers spend a lot of time on repeated and low-level tasks. A digital asset management system can help minimize that. But don’t shop for a DAM solution before you do this exercise. Continue reading
How To Get More From Existing Content With Historical Optimization
Breathe new life into old content with historical optimization. Check out a successful example, then follow the three steps to make it happen. Continue reading
B2C Marketers: Make Sure You Are on Stable Ground [New Research]
Events of recent years prompted an increase in content marketing’s importance to businesses. So how are B2C content marketing programs faring? Check out that and a lot more in today’s release of CMI’s B2C Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2022. Continue reading
Why You Might Not Need a Unified Content Development Process (Yet) [Rose-Colored Glasses]
You can’t solve every content development problem at once, so give yourself permission to stop trying. In his new weekly column, Rose-Colored Glasses, Robert Rose offers his view on a better way to tackle the challenge of enterprise content processes – one silo at a time. Continue reading
7 Steps to a More Strategic Editorial Calendar
Don’t think of your editorial calendar as merely a publishing schedule. Treat it as the evolving implementation plan for your content marketing strategy. Here’s a seven-step guide to help.
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9 Questions to Help You Prioritize Content Creation [Template]
Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here’s how to do that. Continue reading
Content Operations Framework: How To Build Yours
It’s not good enough to only focus on your content marketing efforts. To meet evolving expectations, you now must construct, implement, and administer a framework for content operations throughout your brand. Continue reading
Get the Most From Your Webinars With These 13 Repurposing Ideas
Webinars don’t have to be a one-and-done content tactic. You can maximize their impact (and save time) by transforming them into more than a dozen fresh formats. Continue reading
5 Easy Places To Curate Content for Social Media
You can publish a steady stream of social media content that attracts an audience without creating it from scratch. How? Content curation. These five ideas will help make it even easier. Continue reading
How To Set Up a Publishing Process That Gets Content Into the Game
The right content publishing process helps you guide your content down the field and over the publication line so audiences can consume it. Try these tips (honed over seven years of weekday publishing) to set up or improve yours. Continue reading
