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Fact-Checking for Accuracy in Human and AI-Generated Content [Checklist]

Accuracy mattered before AI-generated content, and it still matters today. Use this checklist to ensure the accuracy of all your content – whether it originates from a human or an algorithm.
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Heat Up Your Content Marketing Game During the Summer Lull: 5 Things To Do

People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things.
marketing-economic-predictions

Don’t Let Economic Predictions Stop Your Marketing in the Months Ahead

Experts disagree on where the economy is headed. But that shouldn’t stop marketers from sailing upwind and making the rest of 2023 count by doing these things.
marketing-ops-done-right-agile-marketing

Use These 3 Agile Fixes To Keep Your Marketing Operations Humming

You can’t afford to waste your marketing budget by working the wrong way. Yet, process improvement probably isn’t at the top of your to-do list. Change that today and use these three ideas to make it happen.
pride-in-marketing

Take a Marketing Messaging Lesson From Sesame Street This Pride Month

You’ll never create successful marketing if you ask how to create a memorable message that resonates with all audiences. That lesson was learned this month in the reaction to Pride celebrations by brands, including Bud Light and Sesame Street.
company-culture-importance-rises

Company Culture Importance Rises; Changing It Requires New Thinking

New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs.
ai-content-detectors

AI Content Detection Tools Exist – But Do You Need Them (and Can You Trust Them)?

Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them.
modern-content-optimization-framework

Are You Optimizing Content for a Library or a Network? The Distinction Makes a Difference [Rose-Colored Glasses]

The ideal content optimization framework considers intent, authority, internal context, and external context. Here's how to build one that works for the way audiences find and consume information today.
smarter-brainstorming

5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience

Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience.
disruptive-innovative-content

How To Create Disruptive, Innovative Content That Aligns With Your Brand

Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success.
creative-marketing-services-inhouse

Content Marketing Deserves More Respect From In-House Agencies

Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of what you should be doing.
martech-mania

Martech Mania Brings International Celebration and Over 11,000 Solutions

It’s martech week in the news. Tuesday saw the second annual celebration of International Martech Day. And Scott Brinker released the 2023 edition of the Martech Landscape Map. How many solutions do companies really need?