What if you delivered content like Netflix? Enticing prospective customers with content they can binge on? If you did, you’d never waste another click to a dead-end content asset. You’ll keep people hooked after they click. Here’s how.
Ever spent weeks crafting a big piece of content that generated almost no response? You could have avoided that disheartening flop if you didn’t put all your eggs into the big content basket – and released minimum viable content instead.
Yes, a content audit can seem like an overwhelming task, but it is essential to your job as a marketer. Learn what, why, how, and more about how to execute a usable content audit that will make an immediate impact on your marketing.
A marketing team practicing Agile project management made so many mistakes that half of them locked themselves in a room and didn’t leave until they addressed significant shortcomings in their approach. Here’s what they learned.
Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it takes to build, manage, and drive a high-performance team.
Most creative content marketers approach work much like most of us approach a bowl of ice cream: They make the process the point, not the end results. Now, let’s go further to discover the behaviors behind creative content marketers.
Is your creative team sick of the distractions that come when everybody is expected to contribute to a project? Collaboration done poorly leaves little time for critical thinking. These simple tips can help create quality collaboration.
We marketers are practically drowning in content, and librarians are experts at making content organized and findable. Make your content library useful – follow these three principles to manage your content like a librarian.
To gauge employer readiness, this content team supplier asks eight questions to ensure that the executives she places will be successful and satisfied. Plus, she shares the top qualities employers and employees should seek.
Tackling sophisticated challenges with our content requires assistance from technical specialists. The three amigos of content marketing – content strategists, content engineers, and data scientists – can provide that power boost.
You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content.
Our own little content marketing industrial revolution is happening. We’ve moved the content creation process from the craft workshop to the high-volume assembly line. But we shouldn’t be treating content like a Ford Focus.