Audience Strategist: The New, Critical Role on Your Content Team
November 3, 2017
Robert Rose
Content marketing must provide more than one type of value to be worth the investment. It must provide value across multiple business areas. Are you ready for a new role in addition to the one you have? Enter the audience strategist.
How to Speed Your Climb Out of the Content Marketing Pit of Despair
October 27, 2017
Kim Moutsos
If your perception of content marketing is flirting with disillusionment, getting the right people involved can speed the climb to enlightenment. It may not be The Princess Bride’s Pit of Despair, but no one wants to stay too long.
8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)
October 26, 2017
Marcia Riefer Johnston
If you work in a big, established company, a presentation on being a marketer on a small team may not seem to apply to you. But the wisdom extends to anyone who wants better flexibility and performance.
How to Do a Competitive Content Marketing Analysis
October 23, 2017
Ellie Mirman
What’s the first step to creating unique, differentiated content? Analyze the content created in your market. Follow these three steps to identify opportunities for your content to stand out – or content gaps that your brand can fill.
Why Savvy Marketers Close the Pre- and Post-Sale Content Gap
October 19, 2017
Marcia Riefer Johnston
Do your presales and post-sales content teams coordinate efforts for maximum benefit? Or are you like most brands? Presales teams sell. Post-sales teams explain. Rarely the twain shall meet. It doesn’t have to be that way.
How to Speed Up the Process to Find and Hire Top Content Marketing Talent
October 17, 2017
Diane Domeyer
You need to find and hire the right candidate – in a red-hot market where research shows content creation and content marketing is one of the top skills missing from marketing teams. Here’s how to speed up the process to get the best.
Experts Talk Content Workflow Challenges, Bottlenecks, and Solutions
October 13, 2017
Ann Gynn
A lot of B2B companies are challenged in content creation. How do those problems arise? What bottlenecks are created? How can you address them? Learn what four experts, including two Content Marketer of the Year finalists, say.
13 Experts Share Their Best Tips on How to Build a Well-Run Content Team
October 1, 2017
Aaron Agius
Executing an effective content marketing program is no simple task. It requires a skilled team and a well-run process. Get tips from 13 experts on how to build (and grow) a successful content marketing team.
How to Keep Your Content Marketing Strategy From Getting Hijacked
September 22, 2017
Kevin Lund
Early success in content marketing may draw attention from other areas of the organization … but not all attention is positive. Consider these risks before your content triumphs turn into liabilities.
Why Your Content Marketing Team Needs a Developer
September 19, 2017
Aaron Agius
As your content marketing team grows, you’ll want to bring in a developer to minimize your leaning on the IT department, make complex projects easier to take on, and better streamline your content production.
3 Components to Running a Smooth Content Operation
September 6, 2017
Pratik Dholakiya
Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company.
How GE Gives Recruiting Content a Personality Lift
September 3, 2017
Clare McDermott
Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift.
No posts found