By Robert Mills published April 16, 2020

How to Define a Workflow That Keeps Content Production On Track

Is your content often delivered late? Do you have trouble getting it signed off? Does it typically get stuck in limbo? If you’re nodding your head, your content team probably hasn’t defined its workflow. Here’s how to do it. Continue reading

By Ann Gynn published April 9, 2020

25 Tools and Ideas for Brainstorming in a Remote World

Self-isolation doesn’t sound optimal for collaborative brainstorming. Yet, that’s where we are. How can you still capture that collaborative mentality to create content ideas, strategies, and more? Consider these 25 tips and tools.
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By Kim Moutsos published April 6, 2020

The Why, When, and How of Republishing Blog Posts

When your audience is crunched for time or the times have changed, it could be a good time to republish your old content. Get more mileage out of your pieces that are still valid and relevant. It’s a win-win for you and your audience. Continue reading

By Ann Gynn published March 23, 2020

Get an A for Accuracy With This Fact-Checking Content Checklist

Let’s make this simple. Factually wrong content is bad. Accuracy is a necessity for trust from your audience. Welcome to the content creators’ and editors’ fact-checking checklist. Continue reading

By Thom Carter published March 16, 2020

Helpful Tools to Streamline Your Content Production Process

The content production process seemed like a never-ending series of hurdles. But that changed when this content marketing team armed themselves with the right process and helpful tools. Here’s how. Continue reading

By Chad Newell published March 5, 2020

5 Alternatives to Make Stock Photography a Last Resort

How do you produce more high-quality, on-brand visual content in a timely and budget friendly way? You need to get agile about your tooling. Here are six pipelines that can fill your brand’s image pool. Continue reading

By Chris Collins published February 20, 2020

Offer a Content Upgrade and See Conversion Rates Rise

A content upgrade can be a game changer in your conversion challenge. Offering bonus content that your audience truly values makes it more likely they’ll give you their email address. Read on for tips and lots of real-life examples. Continue reading

By Jodi Harris published February 18, 2020

Want More Business? Narrow Content Focus to Targeted Accounts

Simply adding volume or velocity is not enough to put content initiatives on a sustainable path to business success. Follow the advice of Demandbase’s growth marketing leader to prioritize buying signals when increasing your opportunities. Continue reading

By Aaron Agius published January 21, 2020

Get Your Content Workflow on the Right Track [Tools]

Without a documented workflow, how do you create content effectively? How do you avoid disruptions when a team member leaves? These three tools can help you create a living, breathing workflow that gets everybody on the same page. Continue reading

By Kimberly Zhang published January 15, 2020

Fix These Big Inefficiencies in Your Content Pipeline

Even with a detailed content production workflow, content marketing waste happens. Why? Explore these five inefficiencies and fixes to help boost effectiveness and ROI. Continue reading

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