When challenged to create, rejuvenate, or rethink what your content marketing team does, it’s time to connect for a good brainstorming session. Try one or more of these 13 techniques. Continue reading
Outsourcing Content Creators: The Complete How-To Guide
Without a smart plan for hiring and working with freelancers, you might find they jump ship at the first sign of a higher rate or longer contract. Here’s some advice to help you identify, vet, and onboard the right outsourced team. Continue reading
Content Syndication: Clearing Up Misconceptions [Examples]
Do more with the quality content – blogs, infographics, videos, and more – already created. Content syndication can elevate its visibility and broaden its audience. Here’s what to know along with some examples. Continue reading
4 SEO Factors to Consider Before Removing Outdated Website Content
If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors. Continue reading
7 Principles for Creating Website Pop-ups Your Visitors Will Actually Appreciate
Website pop-ups often have the opposite effect of your intention. Instead of prompting visitors to act, they irritate and annoy. But you can deliver pop-ups that get you what you and your audience wants. Here’s how. Continue reading
How To Do Syndicated Content the Right Way
Do you raise the red flag when hearing about content syndication happening in sales or PR? Are you in fear that it will hurt your hard-earned Google rankings? Here’s how to syndicate without facing Google’s wrath. Continue reading
How to Create a Flexible Content Plan That Gets Results
An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools. Try this handy tutorial to create a tactical plan for making easier and better content decisions. Continue reading
7 Strategies for Bulletproof SEO Content
Many factors come into play when creating optimized content. Some are well known and others are unexpected choices. Here are seven that encompass both categories to do your SEO better. Continue reading
How to Woo and Win Subject Matter Experts (Almost) Every Time
Working with subject matter experts isn’t always easy, but it doesn’t have to be so hard. Try these organization and prep tips to nail the SME outreach, interview, creation, and post-publishing process. Continue reading
How to Build a Content Optimization Process That Goes Way Beyond SEO [Video Series]
The ideal content optimization process starts with humans and ends with technology. Robert Rose explains how to set up a framework that works in the latest Marketing Makers episode. Continue reading
