Executives and technical experts can hold the keys to uniquely powerful stories. But wrangling these apex collaborators is a challenge. Follow this advice to extract the wisdom from their brains and get it into your content. Continue reading
How to Use Live Chat Data to Drive New Content Marketing Ideas
Live chat shouldn’t stay in the domain of customer service teams. You can use it to drive new, relevant content ideas and make your content marketing more effective. Let’s look at five opportunities. Continue reading
5 Underused Ways to Get Better Content Ideas
You can’t think like customers unless you go into the field to do your research. Here are five less-used channels and non-obvious, always-rescuing sources to help you create relevant and responsive content. Continue reading
How to Get Big Results From Small Content Marketing Teams
Most content marketing teams are small. With few hands on the content marketing deck, everything you do should perform. Put these tips into practice to get results – no matter how many people you have on the team.
Continue reading
Charter a Content Council to Knock Down Silos
What if you could break down department silos and cross geographic boundaries in the name of stronger content operations? It’s possible with a content council. Learn how Corteva Agriscience created one to advise, support, and advocate for content and content marketing.
Continue reading
How to Catch and Keep a Journalist in Content Marketing
More professionally trained journalists are considering content marketing jobs. Here’s how to start a brand relationship with a writing pro who can tell compelling, credible stories that inform and influence your audience. Continue reading
How to Get Creatives to Harmonize With Metrics
Top-performing content takes the right balance of creative artistry and analytical insight. Break down the barriers that keep creatives from embracing and successfully applying data to their work. Continue reading
How to Find Writers and Help Them Deliver Successful Content
Alas, many readers consider much of the content produced today as junk. There are two reasons: (1) The writer isn’t the right writer and (2) You’re feeding the writers garbage (or nothing at all). Here’s how to fix both. Continue reading
4 Ways to Get the Most From Your Content Marketing Operations
Reliance on productivity tools can mask operational concerns that lead to low content quality and sub-par team performance. Focus on these four concepts to improve productivity, energize creativity, and stay focused. Continue reading
Next-Gen Visuals Demand a Strong Foundation Today
Your audiences expect to see content delivered in the latest visual formats. Are your teams prepared to surf these seas of change? Follow this plan to ground your team to answer the call for seamless and stimulating visual experiences. Continue reading
