By Ann Gynn published January 26, 2021

How a Content Approval Process Went From 9 Days to a Few Hours

Too often, the content approval process turns into prolonged agony. And when content tackles trending topics, that turnaround time can seem impossible. That wasn’t the case for Nativo and Hewlett Packard Enterprises. Continue reading

By Amanda Milligan published January 25, 2021

4 Questions to Help Vet Your Content Ideas

A lot of factors play into the success of your content. But you’re more likely to reach your goals if you first vet your content ideas. Use this checklist to confirm which ideas are worth pursuing (and which ones aren’t.) Continue reading

By Andrea Fryrear published January 21, 2021

5 Agile Marketing Values to Sharpen Your Content Process

Content marketing often is a messy, haphazard process. But it doesn’t have to be. Establishing deliberate methods using Agile values can bring order – and help your content team deliver better results. Continue reading

By Robert Rose published January 19, 2021

Get Your Content Governance in Order With This 1 Thing

Struggling to balance those big content marketing ideas with those ad-hoc requests? It’s time to do something about content governance. No, it’s not too big an idea or above your pay grade. Start with this idea. Continue reading

By Jonathan Crossfield published January 12, 2021

Why Rushing Your Writers Never Leads to Great Content

Great content writing takes more than transcribing interviews or curating easy-to-find information. Use this (often misunderstood and undervalued) writing process to explain why faster content isn’t always better. Continue reading

By Ann Gynn published January 6, 2021

9 Fixes for Frustrating Content Workflow Problems

We’ve all groaned about the inefficient steps or irritating workarounds in our content marketing workflow. Make this the month you leave those headaches and frustrations behind. Try these time-saving remedies today. Continue reading

By Kim Moutsos published December 15, 2020

Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice

The pressure on brands to take a stand on headline-grabbing issues won’t disappear in 2021. Self-described “professional troublemaker” Luvvie Ajayi Jones offers useful advice for navigating the challenges. Continue reading

By Chris Gillespie published December 3, 2020

The 9 Awful Circles of Content Operations Hell

Is your brand its own worst enemy when it comes to content? How many of these circles of content operation hell are you in? Find the exit door to escape them and become a content marketing hero. Continue reading

By Sarah Mitchell published November 24, 2020

How to Convince Your Company’s Brain Trust to Collaborate on Content

Executives and technical experts can hold the keys to uniquely powerful stories. But wrangling these apex collaborators is a challenge. Follow this advice to extract the wisdom from their brains and get it into your content. Continue reading

By Aaron Agius published November 16, 2020

How to Use Live Chat Data to Drive New Content Marketing Ideas

Live chat shouldn’t stay in the domain of customer service teams. You can use it to drive new, relevant content ideas and make your content marketing more effective. Let’s look at five opportunities. Continue reading

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