By Kelsey Raymond published January 6, 2022

7 Steps to a More Strategic Editorial Calendar

Don’t think of your editorial calendar as merely a publishing schedule. Treat it as the evolving implementation plan for your content marketing strategy. Here’s a seven-step guide to help.
Continue reading

By Gina Balarin published December 13, 2021

9 Questions to Help You Prioritize Content Creation [Template]

Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here’s how to do that. Continue reading

By Cathy McKnight published November 30, 2021

Content Operations Framework: How To Build Yours

It’s not good enough to only focus on your content marketing efforts. To meet evolving expectations, you now must construct, implement, and administer a framework for content operations throughout your brand. Continue reading

By Alona Shalieieva published November 9, 2021

Get the Most From Your Webinars With These 13 Repurposing Ideas

Webinars don’t have to be a one-and-done content tactic. You can maximize their impact (and save time) by transforming them into more than a dozen fresh formats. Continue reading

By Claudia Bird published October 26, 2021

5 Easy Places To Curate Content for Social Media

You can publish a steady stream of social media content that attracts an audience without creating it from scratch. How? Content curation. These five ideas will help make it even easier. Continue reading

By Ann Gynn published October 25, 2021

How To Set Up a Publishing Process That Gets Content Into the Game

The right content publishing process helps you guide your content down the field and over the publication line so audiences can consume it. Try these tips (honed over seven years of weekday publishing) to set up or improve yours. Continue reading

By Raechel Duplain published September 22, 2021

How To Document Your Content Marketing Workflow

A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Here’s how to do it in four stages. Continue reading

By Ellie Mirman published September 21, 2021

How To Do a Competitive Content Marketing Analysis

If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether. Continue reading

By Darren DeMatas published September 8, 2021

7 Ideas To Get Your Creativity Unstuck

Ahh, writer’s block, that common challenge to a creator’s muse. How do you banish it? Try one or more of these seven brainstorming and idea-generating techniques. Continue reading

By Darren DeMatas published August 30, 2021

13 Brainstorming Techniques to Spur Creativity on Content Marketing Teams

When challenged to create, rejuvenate, or rethink what your content marketing team does, it’s time to connect for a good brainstorming session. Try one or more of these 13 techniques. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL