Don’t Let Economic Predictions Stop Your Marketing in the Months Ahead
June 30, 2023
Content Marketing Institute Team
Experts disagree on where the economy is headed. But that shouldn’t stop marketers from sailing upwind and making the rest of 2023 count by doing these things.
Use These 3 Agile Fixes To Keep Your Marketing Operations Humming
June 29, 2023
Andrea Fryrear
You can’t afford to waste your marketing budget by working the wrong way. Yet, process improvement probably isn’t at the top of your to-do list. Change that today and use these three ideas to make it happen.
Take a Marketing Messaging Lesson From Sesame Street This Pride Month
June 16, 2023
Content Marketing Institute Team
You’ll never create successful marketing if you ask how to create a memorable message that resonates with all audiences. That lesson was learned this month in the reaction to Pride celebrations by brands, including Bud Light and Sesame Street.
Company Culture Importance Rises; Changing It Requires New Thinking
June 9, 2023
Content Marketing Institute Team
New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs.
AI Content Detection Tools Exist – But Do You Need Them (and Can You Trust Them)?
June 8, 2023
Kate Parish
Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them.
Are You Optimizing Content for a Library or a Network? The Distinction Makes a Difference [Rose-Colored Glasses]
June 6, 2023
Robert Rose
The ideal content optimization framework considers intent, authority, internal context, and external context. Here's how to build one that works for the way audiences find and consume information today.
5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience
May 31, 2023
Jodi Harris
Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience.
How To Create Disruptive, Innovative Content That Aligns With Your Brand
May 25, 2023
Jodi Harris
Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success.
Content Marketing Deserves More Respect From In-House Agencies
May 12, 2023
Content Marketing Institute Team
Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of what you should be doing.
Martech Mania Brings International Celebration and Over 11,000 Solutions
May 5, 2023
Content Marketing Institute Team
It’s martech week in the news. Tuesday saw the second annual celebration of International Martech Day. And Scott Brinker released the 2023 edition of the Martech Landscape Map. How many solutions do companies really need?
Why Communication Matters More Than Creativity for Long-Term Content Success [Rose-Colored Glasses]
April 25, 2023
Robert Rose
Short-term agility and speed could spell trouble for the long-term success of an innovative content marketing project if you focus too much on the content and not enough on the internal communication plan.
Why the Martech Debate Only Delivers Wrong Answers
April 14, 2023
Content Marketing Institute Team
An Oracle executive recently declared a unified platform beats a best-of-breed collection. But he, like every person on either side of the debate in the past 20 years, got it wrong. Here’s why.
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