Whether your content marketing targets B2B or B2C audiences, don't rely on old assumptions. Your audience, like your strategy, could be undergoing continual shifts, evolutions, and transformations. Use these 3 tips to keep your buyer personas fresh and alive.

Content marketing seems to be staring down a "valley of disillusionment" these days. But It's really just part of the process on the way to CMI's goal of helping marketers reach the "plateau of productivity." Follow the path with us.

Find out how enterprise marketers use B2B content marketing tactics as compared with their B2B peers overall. Here are 6 key insights from CMI's report, "B2B Enterprise Content Marketing: 2013 Benchmarks, Budget, and Trends — North America."

Invest in your loyal audience by offering a forum for engagement and the results may surprise you. Use these 4 tips to turn your editorial content into community.

Experiment with these 5 approaches to mind maps to create smart, eye-catching blog content. You'll find that mind maps are an ideal form of visual, shareable content you may want to add to your repertoire.

Consider these truths about content marketing agencies, and how smart brands should view the outsourced marketing services provider of today. There is good help out there, but it's hard to tell the partners from the posers.

Many of us have clients who are still overwhelmed by the challenges of creating useful content. Help them clearly define quality content. Then use these strategies and tips to help them create and distribute it effectively.

When you feel like you've tried everything and are out of new ideas, it can be helpful to look to other companies' marketing campaigns for inspiration. Use these 3 ideas to adapt a top-tier content strategy to fit your organization.

Find out how marketers who are keen on content strategies can win the backing -- and budget -- they need to proceed with their content marketing efforts. Use these 9 effective arguments from 3 content experts.

Are social and content teams working closely enough, especially at enterprise organizations? Here are four tips for finding common ground between your social media and content marketing strategies.

Find out how your branded content can thrive on Tumblr. The social media site allows sharing of all types including links, music, photos, quotes, text, and video and ranks right behind Facebook in terms of visitor engagement.

Get inspiration for your own business from 5 examples of powerful content campaigns that brands are using to engage active, enthusiastic users as contributors.