By Kathy Hanbury published February 7, 2011

5 Steps to Creating an Effective Content Mix

If you’re putting together a new content marketing strategy, you know how much work there is to do. With your attention pulled in so many directions, it’s surprisingly easy to forget about defining specific content requirements. Too many companies just … Continue reading

By Jenny Lemmons Magic published February 4, 2011

The Role of Personality, the Underdog and Superpowers in Effective Social Media Marketing

Your company has set up the Twitter profiles, added a blog to the website and customized a Facebook page. Now what? How do you find your “secret sauce,” the story that’s going to get attention from your target audience?

By Joe Pulizzi published February 4, 2011

The Angry Birds Formula to Content Marketing

Yes, Angry Birds has hit the Pulizzi household.  We love all the birds…red ones, yellow ones and even the blue ones that split into three birds. As you move through the game levels, the key is to understand that each … Continue reading

By Michele Linn published February 3, 2011

What Content Marketers Can Learn from the Agricultural Industry

Here are research on how B2B agricultural organizations are using content marketing. There are 3 takeaways for marketers in any industry. Continue reading

By Joe Pulizzi published February 3, 2011

10 Blogging Tips for Beginners and Experts

Just presented 20 Actionable Techniques to Enhance Your Blog’s Content at the Blogging Success Summit, an amazing series of virtual presentations put on by Social Media Examiner. During the presentation, I shared these 10 blogging tips for beginners and experts … Continue reading

By Heidi Cohen published February 2, 2011

21 Real Blog Metrics Your Company Needs to Track

Blogs no longer get the same buzz as their newer social media cousins, Facebook and Twitter. That said, blogs are at the heart of social media, especially if you’re involved in content marketing. Chris Brogan refers to blogs as your … Continue reading

By Scott Frangos published February 1, 2011

How to Get Results After Creating Compelling Content

When you think about content marketing, do you only think about the content you need to create? Creating compelling content is the first essential step, but if you stop there you’re probably not going to get the results you want.

By Christian Arno published January 31, 2011

3 Tips for Content Marketing in Foreign Languages

Every year, the web becomes more multilingual. From 2000 to 2008, Web use among the Chinese grew by a whopping 755 percent, while Web use skyrocketed by 2,064 percent by Arabic-speaking individuals. As a comparison, web use increased by 204 … Continue reading

By Michele Linn published January 28, 2011

7 Things to Cross Off Your Content Marketing To-Do List

There’s one universal thing shared by all content marketers: We don’t have enough time to get everything done, though I’m sure many of us try daily. One solution, of course, is to work more. Lots of people are doing this. … Continue reading

By Dianna Huff published January 27, 2011

How to Resolve a Key Disconnect for Manufacturing Marketers

As the author of 2010 B2B Manufacturing / Processing Industry Report, I got an inside look into how manufacturers use content marketing. You can read the findings by downloading the report, but the one finding that struck me was this … Continue reading