Last week was the annual Adobe Digital Marketing Summit, where the company previewed its new marketing cloud and talked about the state of the industry. Here are five content marketing disruptors from the event.

In many respects, content marketing has taken a stronger hold in the UK than it has anywhere else. See evidence of this and other trends and comparisons in the premier study -- Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends.

A target market is deliberately exclusive. That niche focus can compel consumers to identify with your brand. It's what gives you insight to speak to them so clearly. Find that niche focus to boost your brand's content marketing success.

Showcasing the best that the content marketing industry can offer helps us all get to where we need to go in the business. So get your entry in for the Content Marketing Awards by May 17.

Marketers at mid-to-large brands, often struggle with organizing content efforts. In this video, 6 experts share challenges and solutions for managing the content marketing process across their often complex and highly-matrixed organizations.

While financial service providers are ahead of the curve in some ways, when it comes to content marketing, that's rarely the case. But the challenges the industry faces can be overcome. Check out these three examples of creative content marketing efforts for financial services.

The recent launch of AFL Media provides some great lessons on how compelling content can attract and retain loyal fans. Here are five content marketing tips that can be applied to your business.

The first full day of sessions at Content Marketing World Sydney was a blast. If you were not able to attend, catch up with some of our favorite highlights - in tweets.

Online workers comprise one of the fastest growing segments of our economy. And tapping into that virtual workforce to build a team of online writers has many potential benefits for your organization. Here are four secrets for building a virtual content creation team.

With more than 4,000 accredited institutions of higher learning in the United States, an increasing focus on content marketing is essential. Here are 4 strategies to help colleges and universities stand out from the crowd.

If every action has an equal and opposite reaction, we're due for a massive backlash against content marketing. The haters have already started, but they're getting it wrong. Their beef isn't really with content marketing itself; it's with the hype that surrounds it.

There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey.