Imagine if your audience enthusiastically took over the brand’s promotion. Few businesses have transformed user-generated content better than GoPro. Now, learn how and get inspired by Content Marketer of the Year finalist Paul Crandell.

Instagram is more difficult than other social media networks. You’re forced to use a picture or video and that’s the main focus. The best way to get ahead is to do something truly unique and creative. Start with these three strategies.

In This Old Marketing, Robert and Joe discuss content’s future and why so many brands are looking at advertising opportunities more than owning their platforms. Plus, they talk Facebook’s video program for celebrities, and rants and raves.

Visual storytelling isn’t successful when you slap a few stock images onto your blog. Your visuals deserve more than a second thought. Here are three factors and examples to help you craft your visual content carefully and effectively.

In the 40 years since Jaws hit the big screen, its iconic movie poster has been copied, parodied, and honored in innumerable ways. Now, two of its fans share how that simple visual storytelling can inspire your content marketing.

Nearly 80% of marketers use video. Now, Content Marketing Institute unveils new research to illustrate best practices for incorporating videos successfully into your content marketing. The first lesson? Invest in the creation process.

In This Old Marketing, Joe and Robert talk the increase in how-to videos on YouTube, research on trust and culture, and how content marketing is a sliver of total advertising dollars. Plus raves cover Mark Zuckerberg and Comic-Con.

Here’s one of the first rules of your visual content strategy: Don't use stock images on your branded website. Stock photos are cheap and easy. Do not be tempted by cheap and easy. Instead, go authentic and here’s how to do it.

Ever seen a gifographic? GIF-based infographics are animated infographics. Still a rarity, they draw more attention and leave a great brand impression. Discover 10 of the best gifographics and learn how to make one for your brand.

In This Old Marketing, Joe and Robert talk about a CMI acquisition, AOL’s content brands, and Spotify’s additions. They also talk about the opportunities for brands when publishers cut back. Rants and raves include Purina’s Puppyhood.

Need some content marketing inspiration? Look to our new e-book, 75 Examples to Spark Your Content Marketing Creativity, which serves up some exciting content efforts and illustrates best practices for a wide range of tactics and formats.

Quizzes are simply irresistible, and people love ’em. But how do you create a quiz that people can’t wait to take, share, and be converted. Here are 10 actionable tips that will help you to create a killer quiz today.