Research shows images attract more people to your content and help people retain the content they consume longer. Visual content is important, but do you struggle to incorporate visuals into your blog? Here are 12 options to consider. Continue reading
16 Visual Storytelling Tips to Give Your Content Marketing a Boost
The numbers are staggering – marketers are investing heavily in visual content. How do you produce visual content and use it to catch your audience’s attention? Pick one or more of these 16 tips for your content marketing team to try. Continue reading
Interactive Content: The Good, Bad, and Wicked Cool Quizzes and Games
Interactive content gives your audience a way to personally experience your brand advantages. Learn more about these versatile tools and features and how you can put them into play for your business. Continue reading
Is Your Social Content Picture-Perfect or Merely Taking Stock?
You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters. Continue reading
Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video
Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading
How REI Is Unlocking the Power of Long-Form Video
REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way. Continue reading
Interactive Content Fuels Customer Experiences [Research]
Nearly half of marketers surveyed by CMI are using interactive content. Their top reason? Engagement, followed by audience engagement and brand awareness. Learn more about marketers and interactive content in our latest research. Continue reading
How to Create Useful How-To Video Content: Essential Toolbox
If you want to tap into video content, how-to videos are probably your best bet. How-to searches on YouTube are growing 70% year over year. And videos rank incredibly well in Google search results. Here’s a toolbox to get started. Continue reading
7 Principles to Creating Great Infographics
Sure you can pretty much create an infographic for any blog post, but that doesn’t mean it will perform spectacularly. Follow these seven principles to create compelling infographics your audience wants to view, share, and link to. Continue reading
This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool
We bond over a Heineken spot that bridges the gap between opposing viewpoints, and explore the New York Times’ Snapchat debut. We cover net neutrality in our rants and raves, then wrap up with an example of the week from Pirelli. Continue reading
