Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video.
REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way.
Nearly half of marketers surveyed by CMI are using interactive content. Their top reason? Engagement, followed by audience engagement and brand awareness. Learn more about marketers and interactive content in our latest research.
If you want to tap into video content, how-to videos are probably your best bet. How-to searches on YouTube are growing 70% year over year. And videos rank incredibly well in Google search results. Here’s a toolbox to get started.
Sure you can pretty much create an infographic for any blog post, but that doesn’t mean it will perform spectacularly. Follow these seven principles to create compelling infographics your audience wants to view, share, and link to.
We bond over a Heineken spot that bridges the gap between opposing viewpoints, and explore the New York Times' Snapchat debut. We cover net neutrality in our rants and raves, then wrap up with an example of the week from Pirelli.
You can’t speak proficiently about visuals for your content marketing if you don’t talk with the people who create them – the designers. Now, expert designers share the five tips every marketer should know about visual content.
How can you rescue your social media approach and create truly compelling content? Create a social media calendar built around three of the primary reasons people engage on social media – holidays, events, and trends.
We reveal reasons why publishers struggle with the content studio model, explore print's potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week.
How do you create engaging content to help prospects get through the customer journey? Video is an ideal tool. But one video won’t work for all stages of your sales funnel. Learn what types work best at each level.
Live-stream video may seem as simple as hitting the record button and talking. But it requires a lot of work to make it a great experience for your viewers – and your brand. Execute these 13 points before, during, and after your video.
Are you considering crowdsourcing your visual content? It can work under the right circumstance. But often, you’re not set up for the ideal. Here’s what you need to know about how to crowdsource visuals and when to avoid it.