Bento boxes satisfy the obsessive-compulsive disorder-side of my personality, organizing those fishy morsels of sushi goodness into visually beautiful patterns of color and flavor. The bento box is a great visual metaphor for the role of information design in content marketing. Information design is...

Think all video interviews go smoothly? Think again. If interviews are part of your plan to capture exceptional, engaging video content, you’re counting on someone else to give you what you want. And that can be risky. What’s the biggest challenge in any video interview? Capturing content that is interesting,...

Video gets a lot of play in content marketing and social media, so much so that audio is like a neglected stepsister. The time is ripe for her to break out and claim her rightful place in your content marketing world, and here’s why: 1) Get big rewards for a little extra effort Pay just a little...

It goes by many names. A marketing video. A branding documentary. A corporate video. Call it what you will, every once in a while, I’ll bump into one of these short videos and I’ll be amazed at what I’m watching.Continue reading

For most businesses working to integrate online content into their marketing mix, it’s essential to produce high-quality video and image content. If you don’t have a background in media production, it can be a daunting challenge.  While having a solid strategy for your media production efforts...

Videos are taking on steam in the content marketing world. According to research from KingFishMedia, 35% of corporate managers/marketers are currently using a YouTube Channel as a social media tactic, with 44% planning to do so in the next 12 months.  This is the tactic with the biggest projected growth...

As readers’ attention spans become shorter, visuals becoming increasingly important. Sometimes the best content is presented in a graphic that readers can quickly understand. My prediction is that infographics are going to become more important to content marketing programs, so we asked our contributors...

Every writer, editor and art designer knows (or should know) that the odds of a reader plowing through an entire magazine, newsletter or any lengthy publication are slim because readers are bombarded with options and have limited time. But, as writers and editors, we know if readers invest the time,...

Content marketing clients interested in incorporating video into their publishing understandably start by asking the question, “how much does a video cost?” There’s no easy answer, of course. My own answer is usually prefaced with the analogy of trying to answer the question of “how much does it cost...

What is the biggest problem you face in your content marketing strategy? In the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends study published last week, 66% of respondents identified a challenge with the production of the content. Split between three areas, content marketers admitted to...

Video content can bring your brand to life. Reach and attract a new audience. Explain and visually communicate a new or complex process or product. Even better, these days you probably have several video cameras in the office — just check your co-workers’ phones. But before you hit “record,” it’s helpful...

As most content marketers know, great content is more than compelling words. You want your readers to want to read your content, which makes design a critical part of any website, email or stand-alone piece. While this is something you may understand and agree with in theory, it can be difficult to execute...