Creating an infographic series can be much less painful than it sounds. The secret is in following a clear framework. Follow these six steps to tell a clear and consistent visual story in one of the most powerful ways possible. Continue reading
5 Most-Viewed Videos From CMI’s 2016 YouTube Channel (+ 6 Favorites)
To inspire your content marketing programs, we’re sharing some of our most popular and favorite videos on the Content Marketing Institute YouTube channel. Discover the top five videos of 2016 plus six more favorites. Continue reading
Creative Sparks That Hit the Content Mark: 9 Lessons From 75 Brands
No magic formula exists for content marketing success, but many valuable lessons can be learned by observing the craftsmanship of some of the best and brightest brands in the content business. Here are just a few to get you moving. Continue reading
How to Transform Complex Data Into Understandable and Shareable Visuals
Effective data visualization is much more than creating a flashy graphic. Harvard Business Review’s senior editor shares how to transform the power of complex ideas into understandable and shareable visuals. Continue reading
The Art and Science of Emotional Engagement
As content creators, emotion can be an incredibly powerful engagement tactic, but we have to use it artfully. Let’s explore the science of emotion and how we can use it in an empathetic way to create more meaningful content. Continue reading
How to Produce Quick and Effective Video Content With Your Phone
With more marketers seeing video’s influence rise, how can you leverage your phone to shoot video and follow an effective process to create more timely, valuable videos for your audience? Start with these three tips. Continue reading
11 Smart Marketing Examples That Nail Visual Content
Our ability to recall information and feel emotion from content is better with visuals. That’s why in a world overloaded with content, infographics are still effective. Learn how these 11 companies elevated their content with visuals. Continue reading
Say Cheese for These 7 Free Stock-Photo Sites
Images draw more attention and understanding from your readers than text alone. Here are seven sites that won’t bust your budget (they’re free) and will help boost your audience’s willingness to consume your content. Continue reading
37+ Tips and Tools for Picture-Perfect Visual Content
Considering how rapidly visual trends come and go, we take a fresh look at some of the most handy tools, tips, and techniques that marketers can use to let their brand’s photos, videos, and graphics do the talking.
6 Times Less Was More in Content Marketing
In this era of micro-moments, reducing a lengthy idea to an easily digestible visual piece of content is a good opportunity to attract your audience. Get inspired with these six interesting examples of viral short-form content. Continue reading
