7 Lessons Learned While Growing Our Blog to 800,000 Visits in 60 Days
May 19, 2015
Andrianes Pinantoan
Canva’s blog generated over a quarter-million visits in two months. Then it went stagnant. With an updated strategy and another 60 days, Canva grew the blog to 800,000 visits. Learn its seven lessons to help your blog grow too.
3 Steps to Create Employee-Engaged Videos
May 15, 2015
Sara Foxley
NET-A-PORTER’s employee-tribute video to its retiring CEO generated over 1.1 million views. Though the investment for that type of production may not be an option for you, here are three steps to creating doable employee-engaged videos.
4 Quick Tools to Help an Audience Share Your Content
May 10, 2015
Markelle Harden
Not every brand can be BuzzFeed, but that doesn’t mean that your brand has to settle for mediocre social media. With these four tools, jazz up your content to increase engagement even if you’re working with “boring” B2B content.
Stop the Checklist Mentality: Why You May Not Need a New Video, Podcast or Infographic
May 8, 2015
Michele Linn
I have read too many blog posts that tell brands that they should jump into video, audio, and infographics. Just because you can doesn't mean you should. Learn when each format works best (with examples) and when to take it off the list.
Jump-Start Your Video Optimization and Promotion
April 17, 2015
Ryan Stewart
You already know the power of video uploads. The real challenge lies in getting your videos viewed and ranked. Jump-start the signals with these easy and practical optimization and promotion tips that you can start doing today.
Real-World Analysis: 6 Ideas for Images That (Really) Work
April 5, 2015
Mike Goldberg
An image’s value often is worth more than text. Discover how an image’s type and location could have a substantial impact on brand awareness and customer engagement. Learn the best practices based on an analysis of 100+ campaigns.
Tell Corporate Stories Like a TV Producer: Inform, Inspire, Engage
April 1, 2015
Erin Rodat-Savla
EMC revolutionized its video content – hiring a former network news reporter, launching EMCTV, and creating its own studio. Learn why this B2B brand did it and how it’s helped, then discover how to improve your own video storytelling.
Brand Innovation: 8 Brilliant Ideas
March 30, 2015
Neil Patel
You’re about to witness some of the most amazing content marketing in the world. When it comes to innovation, power, and masterful expertise, these eight B2B and B2C brands are the ones to watch. Why? So you can learn and imitate.
More Than Quizzes: 3 Types of Interactive Content That Drive Leads
March 17, 2015
Julie Wingerter
This post isn’t about quizzes. You already know how wildly popular and successful they are. Interactive content goes beyond online tests. Rethink your white papers, infographics, and calculators, and directly engage your audience.
Infographic Ideas: How to Brainstorm
March 6, 2015
Barry Feldman
Infographics don’t rock. They roll, and take your brand with them. Learn where to start, how to brainstorm, and how to synthesize ideas. Plus, see an original infographic –25 concepts and themes – that was created to inspire your own.
Want Your Content to Rock? Put These 16 Tips Into Play
February 13, 2015
Jodi Harris
Don't second guess how you implement your content marketing strategy. Discover which tactics are prioritized by industry peers and learn more about the best practices that will make it easier to meet your own business objectives.
This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On
January 31, 2015
Joe Pulizzi
This week, Joe and Robert discuss YouTube's Super Bowl halftime play, critique a new primer on native advertising, and explore whether or not LinkedIn's plans to launch corporate communication tools make sense for enterprises. Rants and raves include a comparison of CMS and ad management systems. And...
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