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content-marketing-predictions-CMI-2016

What Content Marketing Will Look Like in 2016: 40+ Predictions

Will 2016 be the year when content marketing becomes the center of the marketing universe or will big changes shake the very foundation of this already-dynamic discipline? Over 40 thought leaders in the industry make their predictions.
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Is Design Mostly Dead? DIY Platforms vs. Hiring a Pro

Just because I know how to use a hammer and nails doesn't mean I can build a house. As a professional designer, I get frustrated by the proliferation of images from DIY platforms. Learn what’s missing from them and how to get it.
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The Quiet SEO Influencer: How to Use Visual Content to Build Brand Signals

As you obsess over how to boost SEO, don’t forget the quiet influencer – brand signals. They are key to building trust and visibility on the web. Learn what they are and why you should focus on visual content signals first.
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Visual Content Strategy: The New ‘Black’ for Content Marketers

A few years ago, you could get away with text-only content. Now, you don’t stand a chance unless your content marketing is packed with visuals. Learn why and how to improve your visual content strategy with these techniques.
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How to Craft Visual Content for a Mobile Audience

If you don’t visualize data with mobile users in mind, you risk alienating a substantial number of prospective readers. Follow these tips so your data visualizations are designed for maximized viewing on any device.
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27+ Handy Tools for Better Visual Content Marketing 

Outstanding visual content doesn't require a complex process that imagery-impaired, design-phobes think it does. Here are eight best practices and 27+ handy tools to up the quality quotient and give your brand a distinct, powerful look.
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Want to Explain How-To? Do It Visually With These Free Tools

When you want to teach your audience how to do something, visualization is one the easiest and most effective ways. Learn a few newer, more creative ways to visualize your how-to instruction with these free tools.
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11 Ways to Use Video in Your Content Marketing

Do you want to make an investment in video? Having a hard time securing the dollars? Learn the plain talk about video to share with your executives. Share these 11 ways that video can boost your content marketing results.
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How to Get More Mileage Out of Your Visual Content

Do you use every part of the animal? You should when the animal is a big data-visualization video or an interactive site. Creating tent-pole content offers dozens of static images to further the rest of your content marketing tactics.
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IKEA Executes B2C Video Storytelling with Style

Leveraging the power of video, IKEA tells its story in funny, instructional, and inspirational ways motivating its customers to tell the bigger stories. Take the IKEA Home Tour to learn from this Content Marketing of the Year finalist.
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5 Interactive Calls to Action That Prospects Can’t Resist

You can pique your prospects’ interest and curiosity with compelling calls to action that offer something unique or unusual. Consider giving your content marketing a boost with these five interactive CTAs.
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Get Your Fans to Share Their Love: What Every Brand Can Learn From GoPro

Imagine if your audience enthusiastically took over the brand’s promotion. Few businesses have transformed user-generated content better than GoPro. Now, learn how and get inspired by Content Marketer of the Year finalist Paul Crandell.