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How a Winery Crushed Its Content Marketing With Video

Wonder what it takes to make a video so good your audience or news outlets can't wait to get their hands on it? Learn from a marketer who uses video to crush Jordan Winery’s content marketing strategy.
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The One Thing That Can Make a Big Difference in Your Infographics

If your process for infographics is chaotic, content random, and design guidelines unclear, the final product is rarely engaging or effective. Create this one document following a few simple steps to map a clear road for better infographics.
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6 Mistakes Ruining Your Charts and Infographics

Want tips guaranteed to result in bad charts? Probably not. Yet sometimes you can learn best from things gone wrong. Discover six ways data visualization mistakes confuse, bore, and bother your audiences­ – from the guy who wrote the book on it.
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Video Storytelling Secrets From an Award-Winning Series

Great video storytelling doesn't require a great budget. But it does require planning, well-selected subjects, and a willingness to adapt. Discover the 10 must-dos from the creators of Visa's award-winning Solo Traveller series.
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10 Ways to Make Videos Your Customers Can’t Resist

Ever lose track of time watching videos online? What makes them so hard to resist? TechSmith’s learning and video ambassador knows. Here are 10 ways he suggests to make your videos as engaging as possible.
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Stock 2.0: What Savvy Marketers Need to Know About the Changing Rules of Visual Content

Perfectly posed stock photos won’t cut it anymore. Here’s what’s changed in the world of visual content and how your content strategy needs to evolve to keep up.
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What to Do After You Press Record: A Formula for Videos People Love

People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Why? Her popularity comes, at least in part, from her discovery of a formula for making videos that people love. Here’s her nine-part formula.
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10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

To be successful with video content, you should understand how to leverage the medium’s tremendous power. Use this guide to keep your efforts focused on the right goals, while delivering delightful stories your audience will love to watch.
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12 Types of Awesome Visual Content You Can Use in Your Blog Posts

Research shows images attract more people to your content and help people retain the content they consume longer. Visual content is important, but do you struggle to incorporate visuals into your blog? Here are 12 options to consider.
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16 Visual Storytelling Tips to Give Your Content Marketing a Boost

The numbers are staggering – marketers are investing heavily in visual content. How do you produce visual content and use it to catch your audience’s attention? Pick one or more of these 16 tips for your content marketing team to try.
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Interactive Content: The Good, Bad, and Wicked Cool Quizzes and Games

Interactive content gives your audience a way to personally experience your brand advantages. Learn more about these versatile tools and features and how you can put them into play for your business.
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Is Your Social Content Picture-Perfect or Merely Taking Stock?

You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters.