You can’t speak proficiently about visuals for your content marketing if you don’t talk with the people who create them – the designers. Now, expert designers share the five tips every marketer should know about visual content. Continue reading
Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar
How can you rescue your social media approach and create truly compelling content? Create a social media calendar built around three of the primary reasons people engage on social media – holidays, events, and trends. Continue reading
This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing
We reveal reasons why publishers struggle with the content studio model, explore print’s potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week. Continue reading
5 Types of Video Content Perfect for Each Stage of the Customer Journey
How do you create engaging content to help prospects get through the customer journey? Video is an ideal tool. But one video won’t work for all stages of your sales funnel. Learn what types work best at each level. Continue reading
How to Stream Live Video: 13 Smart Steps
Live-stream video may seem as simple as hitting the record button and talking. But it requires a lot of work to make it a great experience for your viewers – and your brand. Execute these 13 points before, during, and after your video. Continue reading
Things to Consider Before Crowdsourcing Design
Are you considering crowdsourcing your visual content? It can work under the right circumstance. But often, you’re not set up for the ideal. Here’s what you need to know about how to crowdsource visuals and when to avoid it. Continue reading
SEO and Website Image Optimization 10-Point Checklist for Marketers
SEO image optimization should be second nature for content marketers, but it’s easily overlooked. Search traffic loses when haste wins. Follow this 10-point checklist to win the SEO image game. Continue reading
3 Brands Driving Change With Social Video
Cause marketing requires you to tell a story that compels the audience to take action while resisting the pitfalls of coming across as desperate or preaching. These three organizations show how to do that with the power of video. Continue reading
How Virtual Reality Could Change Content Marketing
As virtual and augmented reality get a foothold, marketers must understand how and when to dive in. An early pioneer in VR for brands shares the lessons she learned and several organizations already doing it well. Continue reading
How to Create Super Shareable Video Content
Videos are more likely to be viewed than other content format. While luck sometimes decides which videos go viral, you can do things to get luck on your side. Here are some tips to help you create super shareable videos. Continue reading
