No one seems exactly sure when, but shoelaces became popular sometime in the 20th century to better tighten shoes, replacing buckles and buttons (which were slow and cumbersome). Shoelaces are odd to me.  The technology exists today that we can manufacture any type of shoe, dress, casual or sport, without...

We’ll be here someday with electronic, but this makes the case for why print is still an essential tool for most of us.  Enjoy!

Thanks to Rick Liebling, a long-time Junta42 supporter, for this provocative guest post.  Connect with Rick @eyecube. While those of us who are believers in Content Marketing have been diligently spreading the word, proponents of crowdsourcing have been screaming from the rooftops with all the subtlety...

Dan Schawbel has put together a first-rate magazine about personal branding called (of course) Personal Branding Magazine. The latest issue includes an article from yours truly, which I’ve included below.  I also included one of my PowerPoint presentations when I do in-person workshops on...

Gijs Daemen from Merge Media, a Netherlands-based content marketing shop, did a bang-up job putting this video together on content marketing. The original presentation was directed to his customers in the Netherlands. Questions I answer in the video: What is Content Marketing? Why Content Marketing? ...

Really interesting study on content marketing and custom publishing research led by King Fish Media with help from Hubspot, Upshot and Junta42. (Note: the study requires name and email to download and the 20-page eBook can be downloaded here). Here are the highlights from the 189 marketing professionals...

Well, first the bad news. After months of trying to work this out, the winner of Junta42’s $4200 in 42 Days Contest, 48HourPrint, decided not to move forward with their project. (for those of you who don’t remember, every project match that went through the Junta42 system over a 42 day period...

Had an interesting conversation with Texterity president Martin Hensel regarding lead generation programs (specifically for BtoB markets) and how they are changing before our eyes. Now, all lead generation programs are different, but they basically run this way (yes, very simplistic to all you lead generation...

As usual, Seth has done it again. I’ve taken Seth’s questions to ask on launching your next website and adapted them a bit for content marketing. As you put your next content plan together, use these questions. You won’t be sorry. Enjoy! What is the goal of the content marketing project? In...

I love branded content tools and applications. If you aren’t thinking about creating one, you need to be…now! What is a branded content tool? Simply put, it’s an online application that comes from a brand (i.e., Kraft) that solves a very simple problem or is incredibly helpful.  Most...

Had the pleasure of presenting “Please Stop Talking about Yourself” at the Web Content Conference 2009 in Chicago this week.  As usual, I was discussing the importance of brands creating their own media channels, and putting their publishing hats on in place of traditional marketing practices. ...

I was invited by the great teams at Advancement and DATAForge to  talk about personal branding success and wanted to share the presentation. There are some excellent personal branding specialists that I follow (thanks Dan Schawbel), but the presentation below was based mostly on what I feel has made...