mar·ket·ing [mahr-ki-ting] 1. The act of buying or selling in a market (Dictionary.com) Content marketing, taken at face value, is simple terminology for a complex process.  Content, as in creating information that meets your customers’ needs, and marketing, as in distributing and promoting it to...

Well, after almost six months in “beta” we’ve decided to launch the full version of Junta42. And what better way to do that than with a cool list. This week we are premiering the Top 42 Content Marketing Blogs that features the best blogs from the net focusing on some aspect of content...

Just sat through an hour teleseminar (Seth’s Meatball Sundae Book Tour) produced by Author Teleseminars and Elizabeth Marshall, that included Seth Godin, Michael Port and David Meerman Scott. I’m a regular reader of Seth’s and David’s blogs. If you are at all in the marketing...

Many of our consulting clients are small businesses. For some reason, even though budgets aren’t what they are in the larger companies we work with, I love the potential that exists with small businesses. When we make recommendations to larger companies, it takes sometimes many months to get them...

Came across this simple, but excellent post by Dave Navarro at Freelance Folder. The three questions that Dave discusses are: #1 – Why Do You Enjoy Being My Customer? #2 – What Else Do You Wish My Business Did? #3 – Who Should You Tell About My Business? According to Dave, these are...

The marketing function in a business often develops and evolves in a silo. Sales messaging becomes the predominant communications to customers, and overall communications initiatives become tactical and short-term in nature. After a while, management begins to forget if they ever had a marketing strategy...

I was flipping through my notes on the book, “Managing Business-to-Business Marketing Communications” by J. Nicholas DeBonis and Roger S. Peterson.  Excellent book, and here are the highlights as it pertains to customer retention. The Fundamental Principal of Marketing It is exponentially...

The August 13th BusinessWeek article from Jack & Suzy Welch is truly eye-opening from a marketing perspective (link to article provided here, but requires BusinessWeek subscription). Welch discusses how customer loyalty has changed from a one-way (competitive price, excellent product quality, easy...

This topic has been on my mind lately. It can really be summed up in the “old school” vs “new school” debate. I know it’s not that simple, but bear with me. The No. 1 question my team has received as we prepare to launch Junta42 is about marketing. How are you going to market?...

Callaway Golf TV, launched about a month ago, is a content marketing site that works. Using video straight from the pros, it's like customer testimonials on steroids. Take a look.

An interview with Marcus Grimm, a marketing executive with NXTbook Media, offers some interesting applications for marketers and publishers to consider. Take a look at Grimm's view of the evolving digital publishing landscape.

An article on living in "Bigdealville," points out that banner ads won't cut it if the advertiser really wants to engage the user. Custom integration is key to any online program. Here are a couple takeaways.