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How Technology Marketers Lead the Way in AI Experimentation [New Research]

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research.
shift-your-storytelling

Shift Your Storytelling Strategy To Co-Create (and We Don’t Mean More Case Studies)

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.
new-data-strategy

Don’t Wait To See How Cookies Crumble; Cook Up a New Data Strategy Now

Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with.
big-content-impact-small-budget

9 Actions You Can Take To Get Better Content Results Without Spending More

Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.
ai-real-power

5+ Real Ways AI Can Benefit Your Content and Marketing Today

Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.
ai-innovation-not-invention

‘Playing Around’ With Generative AI Won’t Lead To Innovation

Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is an innovation, not an invention.
lessons-b2b-marketers-big-game

Stuck in B2Boring? Take These Lessons From the Super Ads Bowl

What does the Super Bowl ad game mean for marketers? Don’t let it be just a spectator sport. Contemplate these two questions to boost your B2B marketing — no matter the size of your budget.
mentor-mentee-for-the-win

Why and How To Add Mentorship to Your Content Career Plan

Professional interest in mentoring is on the rise, for good reason. Mentorship holds short- and long-term benefits for both mentor and mentee, as these stories from content marketers in both roles show.
rethink-live-content-strategy

Crickets? Rethink Your Livestream Strategy

Few may watch your livestreams, but that doesn’t mean only a few can benefit from that content. Discover how to expand its reach across your marketing strategy.
internal-teams-innovative-ideas

How To Help Your Internal Teams Fall in Love (or in Line) With Innovative Ideas

You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping the same old content.
cmo-roles-going-down-under

The CMO Disappearance Doesn’t Mean What Everybody Thinks It Does

Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what it all means for marketing and what you should do to grow in the profession.
linkedin-ads-guide

The Advanced LinkedIn Ads Guide To Spending Less and Getting Better Results

B2B marketers find LinkedIn to be a treasure trove of their desired audiences. But reaching them with paid ads doesn’t come cheap. A LinkedIn Ads expert shares his tips, tricks, and strategies, some of which disagree with LinkedIn’s advice.