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Out With the Old. In With a New Website Experience

Take a look around the Content Marketing Institute's refreshed website featuring simpler navigation, a streamlined reading experience, and better mobile performance.
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You Can Get a Brand Authority Score Now, But What Does It Really Tell You?

This week, Moz launched the Brand Authority score. It’s designed to measure a company’s strength and salience. But it also might show something else. Explore more about the brand value metrics that matter to brands.
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How To Strengthen Your ‘Change Muscle’ for Your Content Team’s Success

You face a perfect storm of urgent change initiatives. Yet, your team may have change fatigue or lack the capacity to get them done. By proactively planning, you can help overcome those challenges and experience change success.
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Unlock Audience Personas With the Power of LinkedIn Profiles

A failed attempt to find buyer intent prompted an unexpected lesson in how to use LinkedIn profiles. They provide a wealth of details to inform helpful personas and create more effective content marketing.
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Is Your Marketing ‘Broke’ Enough To Need a Fix?

Twitter’s rebrand seems like a lesson explained in the mantra, “If it ain’t broke, don’t fix it.” But what if your content or marketing is only slightly broken? Should you fix it? How do you even know? Here’s a potential solution.
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Twitter’s Rebrand Is on Fire (and It’s Not Glorious)

Twitter’s rebrand to X tells a story. Is it a story they want to be told? Is it a story they planned? Probably not. Is it a story marketers can learn from? Most definitely.
CMI_GA4

Why Learning GA4 Is So Hard – And What To Do About It

GA4 is here. It's weird. And you're gonna have to get used to it. Use this guide to finally figure out where to find the reports you need (and how to make sense of them).
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Update Your SEO Strategy for the AI Era With These 23 Expert Tips

Your SEO strategy is ready for an update. Almost two dozen experts share the AI, social, and general search implications to consider in the next revision.
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How Storytelling Gives You the Best of Both Worlds in B2B Product Marketing

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique.
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This Barbie Inspired a Newsjacking Frenzy – B2B Marketers Should Study It

Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need.
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Accurate Content Checklist: How To Fact-Check Human and AI-Generated Work

Accuracy mattered before AI-generated content, and it still matters today. Use this checklist to ensure the accuracy of all your content – whether it originates from a human or an algorithm.
Depiction of the marketing funnel shows there's more to know beyond the traditional approach.

Revamp the Marketing Funnel? It’s Past Time To Add Empathy

The days of the basic marketing funnel are over. Adding an overlay of empathy lets you walk with your prospects on their never-quite-linear journey. And that’s when you’ll start seeing real, long-term relationships.