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Google Papers: Leaked Documents Reveal Search Algorithm Secrets

Google Papers: Leaked Documents Reveal Search Algorithm Secrets

Has Google been lying for years about how to optimize for search? The explosive release of internal documents contains interesting revelations. But what should marketers do about it?
How To Create Headlines That Are Good for Readers and Business

How To Create Headlines That Are Good for Readers and Business

Headlines have enormous power. They must attract and convince visitors to consume your content. And they have only a few words to accomplish that. To help with this great responsibility, follow this seven-step process and bonus tips.
Harness AI To Harmonize Your Brand Voice: A Step-by-Step Guide

Harness AI To Harmonize Your Brand Voice: A Step-by-Step Guide

Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.
Why Holding Attention Isn’t a Worthwhile Content Strategy Anymore

Why Holding Attention Isn’t a Worthwhile Content Strategy Anymore

OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.
Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play

Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play

Coca-Cola didn’t design its new content platform for beverage consumers. It launched Coca-Cola Lens for the restaurants and retailers who sell the products. Find out why this new initiative deserves attention from all B2B marketers.
How To Curate Content That Delivers Fresh Content Without Added Resources

How To Use Content Curation To Deliver Fresh Ideas Without Added Resources

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.
5 Steps To Build a Content Operation Workflow That Helps Everybody

5 Steps To Build a Content Operation Workflow That Helps Everybody

Remove the friction, confusion, and inefficiencies that hinder your content’s success. Follow this five-step process for a content operation workflow that supports your marketing wins.
Why Even Crushing Content Failures Aren’t Mistakes

Why Even Crushing Content Failures Aren’t Mistakes

Laughing at content failures feels cathartic at times (there but for the grace of the audience …). But extreme reactions can have a chilling effect on creativity. Here’s the real lesson to take from Apple’s failed iPad Pro ad.
What You Need To Know About Recent ChatGPT and Gemini Features

What You Need To Know About Recent ChatGPT and Gemini Features

OpenAI and Google’s AI ecosystems made headlines this week. They’re going all in on analyzing images, video, and speech features. But it’s what they didn’t say or do this week that marketers should pay attention to.
The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media

The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media

You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips.
3 Contextual Link-Building Strategies That Actually Work

3 Contextual Link-Building Strategies That Actually Work

Context matters in your content. Contextual links matter in your SEO strategy. Discover three strategies to acquire contextual links to boost your content in the eyes of Google and the linking sites’ audiences.
Time To Evolve Your Marketing Strategy for Social Media in 2024

Time To Evolve Your Social Media Strategy for 2024

The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready?