Content teams face increasing demands to create. But what rarely comes after those requests is an interest in uniting for an integrated marketing strategy. Robert Rose shares why that’s a big mistake and how to change it. Continue reading
6 Influencer Marketing Metrics To Watch and 5 Tools To Help
Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so. Continue reading
Enterprise Content Marketers Share Challenges, Opportunities [New Research]
What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research. Continue reading
AI Tools Bug Out Because the Internet Can Never Forget [Rose-Colored Glasses]
You don’t need a perfect memory. But remember that the internet has one – and so do the AI content tools that depend on it. But what happens when they remember incorrect information that affects your content program?
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Writer Ends 10-Year Relationship With HARO To Keep Trusted Relationship With Audience
A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers. Continue reading
Your Great Taste Is Less Fulfilling When It Comes To Visual Design [New Research]
If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content. Continue reading
3 Ways To Grow the Value of Your Thought Leadership [Sponsored]
Redefining thought leadership – and how you apply it – can deliver valuable benefits to your brand and its customers. Follow these tips to get started. Continue reading
Get Common First If You Want To Develop a Great Content Strategy [Rose-Colored Glasses]
Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading
When Bad Happens in the World, Should Your Brand Change Its Publishing Plans?
Unexpected bad news may not directly affect your brand, but it may affect your audience. That means you need to evaluate critically – and consider adjusting – your content marketing calendar. Here’s a quiz to assess the situation. Continue reading
Big Change Ahead? Build a Communication and Implementation Plan for Your Content Team
Transformational changes at your company may make you excited, terrified, or both. But as a content team leader, you must focus on your team – get them on board and working – so the initiative succeeds. Here’s some help to do just that. Continue reading
