Try this five-step process to prime your team before brainstorming sessions. You’ll have a better chance of finding fresh and practical ideas that align with your content strategy and audience. Continue reading
Mnemonic Content Strategy Framework Can Spark Conversations [Rose-Colored Glasses]
To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into each concept. Here’s how. Continue reading
Is Marketing Climate Change Coming? Or Is It Already Here?
Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond. Continue reading
How To Create Disruptive, Innovative Content That Aligns With Your Brand
Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that’s found success. Continue reading
How To Turn Your Content When the Economy Leads Your Audience To Twist
With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to deliver what they need now. Use this advice to help figure out how. Continue reading
AI Can’t Imagine Distinctive Content (But It Can Help You Create It) [Rose-Colored Glasses
What’s missing from your content? Google’s new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it. Continue reading
Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements
Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and search. Continue reading
Have a Feedback Strategy? You Better Because Your Audience Is Watching
How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy. Continue reading
Must-Have Checklist To Creating Valuable Content
Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist. Continue reading
3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]
You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey. Continue reading
