These days, business owners and marketers are branding themselves with every tweet they post and every video they produce. If you want to turn your personal brand marketing into a powerful part of your digital marketing strategy, spend some time studying the habits of your industry leaders. And take...

As the marketing industry evolves, we're taking on (or needing to fill) new roles as marketers and as people who drive business for our organizations. Find out why human resources is essential to the brand storytelling equation.

This year the Content Marketing World event was bigger than ever. There's the general sense that this is the right topic at the right time in our industry. And there was a subtle shift in the biggest question asked by most speakers and attendees, with huge implications. Find out what the next big question...

A lot of thought, research and development can go into producing a single piece of content. So it's essential to get the most mileage possible out of each effort. Find out how to fulfill your content marketing plan through content repurposing.

Marketers are urged to think like publishers, but content marketing takes a whole lot more than just publishing — especially for B2B companies with complex sales. Find out why B2B content marketing must go beyond random acts of publishing.

While it's fun to make predictions on what 2014 has in store, it's amazing to look back and see how much has changed across the content marketing industry in the last year. Find out what 9 themes characterize the 2013 industry landscape.

In this week's edition of the PNR: This Old Marketing podcast, Joe and Robert discuss the latest content promotion research from Outbrain; share some thoughts on a News Corp interview on content publishers' biggest competition; and go into detail about Red Bull's own media company, Red Bull Media House....

If you are willing to create content that shares your expertise with your target audience — with no strings attached — that audience is more likely to place your firm at the top of its credibility list. Get proof that such a thought leadership strategy can be effective in this caveman's tale.

Content Marketing Institute's many contributors have offered a diverse range of ideas, tools, and guiding principles on how best to handle web content, including tips on how to achieve better conversions. Get 4 ways to improve your web content strategy for better results.

Beware the social media content algorithm chasers. They're so focused on netting a better ranking or more "likes" that the very reason for these things — the content strategy — is devalued. Authority and trust are hugely important in content marketing — and are all too easily eroded by shabby grabs for...

Most marketers would say their top priority is to generate high-quality leads. Find out how to combine content creation and curation to get more leads and then drive more B2B conversions from them.

Part of the fun of reaching the end of the year is predicting the trends that lie ahead. Joe goes out on a limb again with three predictions of his own. Also, find out what 50 other content marketing thought leaders see coming in 2014.