Brand Storytelling: Turning Casual Fans into Passionate Followers
September 7, 2014
Sarah Mitchell
Many brands build communities and acquire fans, but precious few turn casual fans into passionate followers through their marketing strategy. One notable exception is Black Milk, a quirky Australian fashion brand. Find out how Black Milk uses brand storytelling to chart the future of retail, social cliques,...
This Week in Content Marketing: Authorship Is Dead, Journalism Isn't
September 6, 2014
Joe Pulizzi
In this episode, Robert and Joe talk about the excitement building for next week's Content Marketing World conference, speculate about why Google killed its Authorship initiative, and praise changes made at The Washington Post since Amazon CEO Jeff Bezos bought it a year ago. Rants and raves include...
The Content Marketing Myths We've Left Behind: Do You Still Believe?
September 5, 2014
Ann Gynn
With the spirit of innovation in mind, we share some evolutionary insights from a few of CMI's blog contributors, training instructors and Content Marketing World speakers. Find out how they answered the question: What's one thing you believed about content marketing that you no longer consider to be...
10 Canva Tips That Will Help You Become a Visual Content Master
September 4, 2014
Chuck Frey
Canva has quickly emerged as one of the most powerful and popular web-based tools for creating visual content. But like any other tool, it must be used with great care to reinforce and strengthen your online branding, rather than detract from it. Get 10 Canva tips that will help you become a visual content...
The Powerful Content Curation Tool You're Not Using
September 3, 2014
Nicole Kohler
Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as a search engine for finding new content to curate. Beneath Pinterest's soft exterior lies the makings of...
5 Vital Classes of Content: A Simple Framework
September 2, 2014
Jeff Freund
Content is the vehicle by which a company tells its story. It highlights the products, the team that stands behind them, and everything else that business has to offer — and is, ultimately, responsible for driving conversions. There are multiple layers to effectively telling the entire story of a company,...
Confession: A Big Mistake We Were Making With Content Marketing
September 1, 2014
Joe Pulizzi
Confession: Every now and again, we at CMI realize we aren't following our own advice. While we have been big proponents of offering unique content in each of our channels -- and have a channel strategy for Facebook, LinkedIn, Twitter, and others -- we were overlooking our most critical channel: email....
4 Branded Content Lessons From a Content Cancellation
August 31, 2014
Andrew Davis
In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing advice to unsuspecting targets -- whether they want it or not. This time, Davis takes video hosting company Wistia to task and comes away with 4 branded content lessons from a content cancellation.
This Week in Content Marketing: Long Live the Content Editor
August 30, 2014
Joe Pulizzi
In this episode, Robert and Joe speculate on SlideShare's decision to make certain Pro features available free of charge, and comment on Clay Shirky's assertion that newspapers are "dead men walking." We also applaud Yahoo's decision to launch "content box" native ads and discuss why marketers ought...
Tricks That Will Bring Treats to Your Content Marketing Toolkit
August 29, 2014
Ann Gynn
All content marketers should have a trick or two they can use to address their toughest business challenges. Whether you need to produce more content, create more engaging or effective content, optimize your workflow or otherwise streamline your efforts, these ideas from the content marketing toolkits...
7 Inspiring Lessons from 2014's Top Content Marketers
August 28, 2014
Clare McDermott
Today we are excited to announce the finalists competing for the title of the 2014 Content Marketing Awards' Content Marketer of the Year. They have already won in individual categories, and as we celebrate their accomplishments, it's also important to understand what they're doing well. As we review...
Use Experiments to Improve Your Content Marketing Plan: 9 Ideas
August 27, 2014
Brad Young
The need to strike a balance between creativity and commerce in marketing isn't new. How do we do this? We let testing and experimentation play a major role. The digital/social age makes that process easier than ever before. Get 9 ideas for using experiments to unite the art and science in your content...
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