With a few additions to our yearly survey questions and fresh approaches to other questions, the key takeaway of our B2B content marketing research this year remains much the same: It pays to document your content marketing strategy. Get more key insights and recommendations and find out what your peers...

Online content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Get 6 ideas that can help you reinvigorate your existing efforts and get more mileage from them, without having to reinvent the wheel.

Find out what 2 critical actions distinguish great content marketers from the rest. In looking back over his life and career so far, Joe Pulizzi says putting those same concepts into practice helped set him on the road to success -- both personally and professionally.

It seems that many marketers on the whole may struggle to understand the discipline of content strategy. So a few content strategists were asked to get thoughts on the subject from Facebook content strategist, blogger and author Jonathon Colman. From this discussion, find out why content strategists...

In this episode, Robert and Joe reflect on Tribune Publishing's decision to invest in a content marketing shop, review a horrible example of native advertising from a personal injury law firm, and question the accuracy of new research that shows corporate support for blogging is waning. We also praise...

At this year's Content Marketing World conference, GE's Global Manager of Digital Marketing Katrina Craigwell offered a glimpse into some of the ways GE develops and tells its B2B content marketing stories — and, perhaps even more importantly, how its target audiences are helping to share them. Even...

Successfully planning and executing the design, development, and deployment of a dynamic website to support a new content marketing strategy is not a trivial matter. Marketing stakeholders focused on generating a volume of compelling and valuable content are often at a disadvantage. Learn how to avoid...

Find the LinkedIn groups that attract your customers and share each of your new blog posts with them. On the surface, it seems like a sound strategy, doesn't it? Well, there are pros and cons of posting in LinkedIn groups, but it can be a sound way to boost your content marketing efforts. Get 5 steps...

You might think that one of the reasons your business isn't more successful is because prospects and customers are rejecting you. The fact is that this is probably not true. It's probably not personal at all. The real reason you're not more successful could be something as simple as this: They don't...

A core goal of content marketing is to build engaged audiences through the information and experiences they value. If you want to deliver the right content at the right moment to the right person, you need the right data. Find out how to use data to create content that will deepen your organization's...

The white paper is not dead. While versions of the concept may have proliferated and diluted its potential power, if done right the white paper still matters. Find out more about the best way to leverage this old marketing workhorse for effective content marketing given our plugged-in, multi-channel...

In this episode, Robert and Joe debate whether Apple's decision to give away U2's new album was a brilliant content marketing coup or a creepy cautionary tale. They marvel at the growing number of software solutions for content marketers, and explore the growing gap between ad agencies and client needs....