By Joe Pulizzi published March 27, 2013

Build a Successful Content Marketing Strategy in 7 Steps

CMI-content-marketing-frameworkThis post was co-written by CMI’s Strategist in Residence, Robert Rose.

Regardless of whether you are exploring the feasibility of content marketing or have already developed a cohesive strategy, you probably want to better understand the precise forms of content that your specific audience wants to connect with.

There are no “silver bullets” or one-size-fits-all plans that apply to every organization. However, there are some core, common elements across successful content marketing programs. At CMI, we’ve been blessed to work with some amazing brands to help them operationalize the process of content marketing. We’ve learned so much from this practical experience, and have begun to recognize some interesting patterns — patterns that form a “chain,” if you will, that can increase the likelihood of content marketing success.

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While we’ve seen many of the principles from our book, Managing Content Marketingput into practice in exciting ways, it is only recently that we’ve really been able to identify these common elements and compile them into a cohesive framework.

(Note: If you would like to download the PDF, select Save via the SlideShare link.)

In this white paper, The CMI Content Marketing Framework: 7 Building Blocks to Success, we share the best practices and principles we’ve learned from the aforementioned experiences.

In Managing Content Marketing, we explored — in great detail — the practical steps companies can take to create, organize, and optimize their content marketing programs. We also included resources, tools, methodologies, and more — all packaged like a “manual,” if you will. However, for the CMI Content Marketing Framework, our goal is much simpler: It’s a chance to provide a high-level view of the core elements we believe will make any content marketing program a success.

In this white paper you’ll learn:

  • What questions your content marketing strategy (i.e., plan) should answer
  • How to engage your audience early, and often, throughout your journey
  • The importance of unveiling your brand stories as a way to communicate your company’s passion and purpose
  • How to determine which channels will best meet your specific needs
  • Methods for turning your content strategy into action, with some concrete processes and resources you can use
  • Why listening to the conversation is so crucial (with some simple tips)
  • How to develop meaningful — and sustainable — measurement processes that will support your content efforts throughout the long haul.

We hope you use this framework as the springboard for your own content marketing plans: Whether you are new to the journey, or looking to revisit and improve current programs, incorporating each element in this framework will help keep you on the path to success.

Please let us know your thoughts in the comments. Do you follow a similar process? Is there anything missing?

Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including his latest book Epic Content Marketing (McGraw-Hill). Check out Joe's two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

Other posts by Joe Pulizzi

  • Tom Mangan

    Thanks for pulling this together, it’s in my iBooks already. Also, thanks for no hoops to jump through to download the white paper.

    • Joe Pulizzi

      We aim to please. Thanks Tom!

  • toddwheatland

    Nice work guys, and generous sharing. Love the Brand Hero’s Journey.

  • Gary Hyman

    Excellent! Short, sweet, simple (to understand) & valuable (to share)

  • Ram Babu SEO

    as always the best tips , learning from you folks!

  • Ryan Key

    Great tips, sometimes I forget to take the basic steps when creating a great strategy.

  • Vikash Khetan

    Thanks for great tips, these are very simple tips and yet we tend to forget these and make blunders running after “so-called” in place and new tips!

  • Matt

    Of course, if we have a team that build great contents for our company such as cast study, interview, video, infographic, blog post, podcast, report, we will be able to build authority site fast.

    • Brian Crouch

      Maybe. A lot of good content creators still don’t have a story to tell. It’s not an automatic process, it’s a creative process.

  • Dominick Hoffler

    Great tips ever.

  • Saeed Choobani

    useful and great!
    learned a lot, thanks.

  • aroronny

    it is great.i learned lot of information in this article.Thank you

  • Rosángela Mansutti

    Thanks Joe!!! It´s a great document!