Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Jan. 3, 2020
The first week of the year has me reflecting on what to do when people just don’t “get it.” I offer a fresh take on an article that points to content marketing as a potential life ring for journalists. I talk with Alan Schulman about helping execs see content as much more than campaigns. And I share an article that will help make sure your C-suite really does get it.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review. 

And that’s a wrap of the week ending Dec. 20, 2019

And that’s also a wrap of 2019 as the Weekly Wrap goes on a one-week holiday hiatus. Meanwhile, I’m thinking about why we should work harder to stress out our audience – in a good way. I offer my fresh take on an article that says marketers are increasingly creeping people out (and consider ideas on how not to). I talk with legend David Meerman Scott about what marketers get wrong about content – and what they can do about it. And I point you to an article about three toy brands that inspire fans with their content marketing.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Dec. 13, 2019

This week I’m thinking about the mistake or failure in light of the viral-for-the-wrong-reason Peloton ad. I offer a fresh take on a news piece that explains how The Wall Street Journal uses audience data to keep subscribers coming back. I talk with Jay Acunzo about creativity, show design, and holding audience attention. And I share a post that outlines the five common mistakes you might be making with your content marketing strategy.

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Whoa dude! Thirty years ago, Bill & Ted’s Excellent Adventure was released in theaters. That’s a most excellent anniversary.

We’ve been producing our B2C Content Marketing 2020: Benchmarks, Budgets, and Trends only about a third as long. In reviewing this year’s results, we couldn’t help but notice some, well, bodacious correlations.

The headline? B2C Marketers Begin to Get Some Serious Traction with Content Marketing.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Dec. 6, 2019

This week I’m thinking about whether a Moneyball approach to content can predict the stories we should tell. I offer my take on a news story that suggests the age of customer experience is over. I talk with Cathy McKnight about the difficulty of (fairly) measuring content’s impact. And I share an article that will lead you to a shiny new metadata strategy.

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“We won. Now what?”

That mind-opening observation came in a conversation I had with Velocity Partners’ Doug Kessler this year.

As he noted, we’ve gotten good at content marketing. Now, how do we become great at it?

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Listen to the Weekly Wrap right or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Nov. 29, 2019

This week I’m thinking about how viewing the world (and work) through a lens of gratitude changes everything. I round up some of the best news you might have missed this year and share highlights from some favorite interviews. And I point you to inspiring content marketing examples to review while you’re trying to resist the temptation to do some online shopping.

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Listen to the Weekly Wrap right here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Nov. 22, 2019

This week I’m thinking about how to measure what really matters. I dig into new research that claims to reveal the “moment of next.” I talk with Scott Monty about what Mr. Rogers can teach us about business. And I point out an article that gets to the heart of metrics that matter in demand and lead gen.

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