Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending June 26, 2020

This week I’m wondering if we’re marketing on a flat Earth. I talk with A. Lee Judge about whether marketing is keeping its fair share of budget – and all things video. And I point you to an article I wrote about when to make (and break) content rules.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending June 19, 2020

This week I’m wondering if we’re measuring the right things. Marketing leader Adam Helweh and I talk about the trends Google thinks will stick with consumers even when stay-at-home orders relax. And I point to an article that asks whether marketers should even care about engagement anymore.

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I see you. You’re on your content marketing journey. You’re creating valuable content to support your business, and some of it’s working.

But now there are questions:

• Is our content marketing more efficient than advertising?
• How do we get more of the right kind of content?
• Which content is driving sales?
• How is this content helping SEO?
• How do we measure content marketing?

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending June 12, 2020

This week I’m wondering whether we wait too long or long enough to speak. I share a fresh take on research into content paywalls. Randy Wootton of Percolate stops by to talk about how brand publishing is changing. And I share an article that says content marketers must use this moment to push back against racism and inequity.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending May 29, 2020

This week I’m wondering if we’re bouncing back – or forward. I offer my fresh take on how to plan for an economic bounce back. I talk with “unapologetic marketing truth teller” Katie Martell about the intersection of marketing and social movements. I share an article about the disruptive change we need now. And, for the first time, I offer you the choice to listen to the podcast or watch the new video version below. (Time stamps apply to the audio version.)

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When I walked off the college stage in 1987, steeped in English literature, the first thing I did was to get into my car, drive across the country to Los Angeles with $500, a U-Haul full of music gear, and the dream of being the next Billy Joel.

That didn’t turn out so well.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending May 22, 2020

This week I’m thinking about how we can never save time (so we should be careful how we spend it). I offer my fresh take on an article that claims the pandemic has created the biggest opportunity for publishing in 75 years. Jessica Hodkinson joins me to talk about the changes the COVID-19 crisis is bringing about in content marketing and strategy, and the differences in approach between B2B and B2C companies. Finally, I point to an article that asks whether we’re spending time on the right – or the wrong – things.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending May 15, 2020

This week I’m wondering how to fatten up patience when it’s wearing thin. I point to a new study that says media buyers and brands have paused their ad spend. Copyblogger founder Brian Clark joins me again to talk about how to avoid letting empathy become an empty buzzword. And I point you to a long-term playbook for content marketing success.

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