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And that’s a wrap of the week ending March 20, 2020

This week I’m thinking about how we all need to watch our tone. I share a news article about in-person events that makes me think of that fortune-cookie game – instead of adding the phrase “in bed” to the end, just add the word “virtual” to the event title. I talk with marketing consultant Dennis Shiao about the right way to do virtual events. And I point you to an article about the magic of ghostwriting.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending March 13, 2020

This week I’m thinking about how content can act as a safety net. I share a fresh take on a new claim that CMO shine (and pay) is on the decline. Megan Gilhooly joins me to talk about how content teams can find data about everything from the customer experience to the customer journey and customer sentiment. And I point you to an article about the right and wrong way to use vanity metrics.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending March 6, 2020

This week I’m wondering whether we’re spiraling into silence – and what we can do about it. I talk about whether Salesforce’s acquisition of The CMO Club is the first of many. Jason Miller joins me to talk about how creativity may be the only real edge we have over machines. And I share an article that explores the power behind purpose-driven brands.

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First – a preface. The following post is a bit of a rant, and it’s mostly directed at me. Mea culpa here. We at CMI are self-described evangelists of the approach and philosophy of content marketing. We care. And I quite frankly have built a career about getting it right. When others don’t, that responsibility lies squarely upon our shoulders.
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Editor’s note: Sometimes you need to break the rules. We’re publishing The Weekly Wrap a day early to make room for a timely (and related) post from Robert Rose. Read and listen now. Then check back tomorrow.

Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Feb. 28, 2020

This week I’m wondering about stories from the future. I look at Ad Age’s content marketing awards – and find them to be aged ads. I talk with trend hunter and innovation expert Jeremy Gutsche about a methodology for seeing into the future. And I share several articles about future-proofing your content marketing strategy.

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You’re a rule breaker, iconoclast, rebel. You are somebody who won’t take “no” for an answer. Sounds like an ad for Apple doesn’t it?

These days we tend to celebrate the rule breakers. We’re taught that great leaders take risks and disrupt the status quo. They innovate by breaking the established rules with something better.

Until, that is, the rule breaker breaks a rule that we like.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Feb. 21, 2020

This week I’m exploring the difference between what is true and what ought to be true. I share a news article about the problem with advertising and data. I talk with the authors of a new book about the internal workings of content marketing. And I recommend an article that gives you three strategies for connecting with your audience (hint: start with mutual truths).
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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Feb. 14, 2020

This week I’m thinking about the trap between strategy and planning. I offer my take on a new article that claims publishing less content is helping publishers grow their audiences. Veteran content marketer Rich Schwerin shares his thoughts about the business challenges of content strategy today. And I point you to an article about deconstructing a content marketing platform to come up with a better content marketing plan.

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