Content Marketing Framework: Conversation

Your content is now a conversation. It’s a story that needs an audience to respond. So, yes, go out and create great content. Be the leader in your industry because you consistently share value. BUT, share it.

conversationIn addition to a solid strategy, team, and processes, there’s one key element of your framework that needs to be nurtured: a connection to, and conversations with, your consumers.

Talking with content

The core of your conversation will be the content that you create. If you are like many marketers, you may be wondering what to write about. Without question, write about things that interest your audience. Here are some posts to get you started:

If you only want to look at two resources for creating content, check out CMI’s Content Marketing Writing Secrets: Better, Stronger, Faster and Get Inspired: 40 Examples Driving Content Marketing Forward.

You can also get tips on specific content types:


Of course, there are two parts of any conversation: talking (your content) and listening. Not only do you need to set up listening posts, but you also need to figure out how to respond to the conversation. Here are some tips to get started:

It’s inevitable that you will be having conversations via multiple social media channels. Because each channel has its own vibe and community, you’ll want to be cognizant of how you share info. The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media looks at the most popular social channels and provides tips on the best content to create for each one.


Creating the right conversations is just one component of a successful content marketing program. Check out our eBook, The CMI Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations for an overview of how the right strategic support can help you increase your marketing performance while building a loyal, engaged audience. You can also learn about other steps in the content marketing process with our how-to guides on the right-hand side of the page.