Content Marketing Framework: Conversation
Your content is now a conversation. It’s a story that needs an audience to respond. So, yes, go out and create great content. Be the leader in your industry because you consistently share value. BUT, share it.
In addition to a solid strategy, team, and processes, there’s one key element of your framework that needs to be nurtured: a connection to and conversations with your consumers.
Listening
Of course, there are two parts to any conversation: talking (your content) and listening. Not only do you need to set up talking posts, but you also need to figure out how to respond to the conversation. Here are some tips to get started:
- Are Marketers Just Waiting to Speak? Tips for Active Audience Listening
- How Social Listening Differentiates Brand Content
- Content Engagement: Inside Scoop From 30 Marketers
- How To Map Content to Customer Intent (and Make Your Sales Team Happy)
- Are They Feeling It? 22 Expert Ideas for Connecting With Your Audience
- For Better Content Marketing, Listen First, Create Last [Rose-Colored Glasses]
It’s inevitable that you will be having conversations via multiple social media channels. Because each channel has its own vibe and community, you’ll want to be cognizant of how you share info. Social Media Content Plan: Take Control of Your Strategy looks at the most popular social channels and provides tips on the best content to create for each one.
Talking with content
The core of your conversation will be the content that you create. If you are like many marketers, you may be wondering what to write about. Without question, write about things that interest your audience. Here are some posts to get you started:
- Content Creation Process: Everything You Need To Wow Your Audience
- Tips, Tricks, and Advice To Help Overcome Your Writing Challenges
- How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]
- How To Create High-Converting Content
- Style Guide: How To Write One for Your Brand
- How To Find External Sources To Create Trustworthy Content
- Marketing Content to Gen Z? You Better Play by Their Rules
- 5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience
- How To Create Inclusive Content To Make Your Audience Feel Seen (and Heard)
- Write Like You Talk: 12 Tips for Conversational Content
If you only want to look at two resources for creating content, check out CMI’s Content Marketing Writing Secrets: Better, Stronger, Faster and 35 Examples of Brands That Are Winning With Content.
You can also get tips on specific content types:
- Blogs
- E-newsletters
- Infographics
- In-person events
- Podcasts
- Print magazines
- Video
- Web content
- Webinars
- White Papers
Creating the right conversations is just one component of a successful content marketing program. Check out our e-book, The CMI Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations, for an overview of how the right strategic support can help you increase your marketing performance while building a loyal, engaged audience. You can also learn about other steps in the content marketing process with our how-to guides on the right-hand side of the page.