Content Marketing Framework: Conversation

Your content is now a conversation. It’s a story that needs an audience to respond. So, yes, go out and create great content. Be the leader in your industry because you consistently share value. BUT, share it.

conversationIn addition to a solid strategy, team, and processes, there’s one key element of your framework that needs to be nurtured: a connection to, and conversations with, your consumers.

Talking with content

The core of your conversation will be the content that you create. If you are like many marketers, you may be wondering what to write about. Without question, write about things that interest your audience. Here are some posts to get you started:

If you only want to look at two resources for creating content, check out CMI’s Ultimate eBook: 100 Content Marketing Examples and The Content Marketing Playbook: 42 Ways to Connect with Your Customer.

You can also get tips on specific content types:


Of course, there are two parts of any conversation: talking (your content) and listening. Not only do you need to set up listening posts, but you also need to figure out how to respond to the conversation. Here are some tips to get started:

It’s inevitable that you will be having conversations via multiple social media channels. Because each channel has its own vibe and community, you’ll want to be cognizant of how you share info. 58 Social Media Tips for Content Marketing looks at the 14 popular channels and provides tips for each. You’ll also learn what percentage of B2B and B2C marketers use each one.


Conversation is the sixth step in building a successful content marketing strategy. Download our white paper, The CMI Content Marketing Framework: 7 Building Blocks to Success for an overview of the process, or learn about the other steps with our how-to guides on the right-hand side of the page.