Your content is now a conversation. It’s a story that needs an audience to respond. So, yes, go out and create great content. Be the leader in your industry because you consistently share value. BUT, share it.
In addition to a solid strategy, team, and processes, there’s one key element of your framework that needs to be nurtured: a connection to, and conversations with, your consumers.
Talking with content
The core of your conversation will be the content that you create. If you are like many marketers, you may be wondering what to write about. Without question, write about things that interest your audience. Here are some posts to get you started:
- Discover the Secrets of Successful Content Creation
- Tips, Tricks, and Advice To Help Overcome Your Writing Challenges
- How To Create High-Converting Content
- Brand Style Guide Writing Advice
- 3 Graphic Design Tips for Non-Designers
- Brainstorming Tools: 25 Tips for a Remote World
- How to Do Diverse and Inclusive Content Marketing That Matters
- Write Like You Talk: 12 Tips for Conversational Content
You can also get tips on specific content types:
- Blogs
- eNewsletters
- Infographics
- In-person events
- Podcasts
- Print magazines
- Video
- Web content
- Webinars
- White Papers
Listening
Of course, there are two parts of any conversation: talking (your content) and listening. Not only do you need to set up listening posts, but you also need to figure out how to respond to the conversation. Here are some tips to get started:
- Are Marketers Just Waiting to Speak? Tips for Active Audience Listening
- Content Engagement: Inside Scoop From 30 Marketers
- Get to Your Audience’s Core: Know Their Content Intent
- Are They Feeling It? 22 Expert Ideas for Connecting With Your Audience
- 3 Ways to Know Your Audience: Hire Them, Talk to Them, or Tease Them
- How to Turn Brand Monitoring Into Content Assets
