By Kim Moutsos published April 26, 2018

How 3 Content Brands Tackle Their Toughest Internal Challenges

brands-toughest-internal-challenges

What keeps you up at night about your content marketing program? I’ll bet one of your top concerns is how to prove its value to the company.

There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Well, guess what? Your peers – even at brands lauded for their content approach – struggle with the same issues.

At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Their advice during the keynote panel Let’s Get Real: What Does It Take to Run an Enterprise Publication may help you take on your tough challenges – and maybe even get some sleep.

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By Michele Linn published April 25, 2018

10 (Mostly) Quick Wins to Steal for Your Original Research Project

mostly-quick-wins-original-research

Did you know Andy Crestodina spends 150 hours on his annual blogger study? (This truly blew my mind – and it’s just one of the many insights I gleaned from a recent podcast with Andy on the Inbound Success podcast on original research. Absolutely worth a listen!)

While I can’t quantify how much time I have invested on any given research project, it’s somewhere in the ballpark of heaps to a truckload. Putting in the time – and money – makes sense because research works, but you can do much more beyond publishing the initial findings.

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By Justin Champion published April 24, 2018

How to Create Pillar Content Google Will Love

By Jodi Harris published April 23, 2018

Road Map to Success: Monitoring and Measuring Your Content’s Performance

By Irina Weber published April 20, 2018

How to Find and Reuse Your Best Content [Tools]

By Ann Gynn published April 19, 2018

27 Ideas to Break Your Creative Slump

By Garrett Moon published April 18, 2018

How to Brainstorm and Prioritize Your Best Content Ideas

By Erika Heald published April 17, 2018

5 Steps to Find Your Brand Voice

By Ann Smarty published April 16, 2018

3 Keyword Research Trends to Reshape Your Content Optimization

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