Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. What about you? Is your brand deliberately centered on readability?
At its purest, readability is about keeping things simple. It’s about explaining things in as straightforward terms as possible. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Among the potential problem areas:
Did you catch Joe Pulizzi’s talk at Content Marketing World 2018? In it, he revealed the secrets of life and marketing (sorry if you missed it).
I won’t give everything away here, but I will let you in on one of the (no longer secret) secrets: Cut everything from your day that doesn’t get you to your goal.
“To be successful, we need to remove what’s in our way of doing the great things,” Joe says. “We have to clear away all the distractions.”
It’s great advice. And, as Joe notes, it serves people like Bill Gates and Warren Buffett well.
