By Aaron Agius published May 24, 2022

Stop Making These Reporting Mistakes (If You Want To Keep Your Content Budget)

Updated May 24, 2022

If you aren’t getting sufficient ongoing executive support for your content marketing, look at the writing on the wall.

Are you communicating with the C-suite in ways that will get them to sit up and notice what content marketing is doing for the brand? You might be if you’re making any of these six mistakes.

Read on to figure out the problem and how to remedy them fairly easily, so you win the attention and budget from your company’s leadership.Continue Reading

By Linda Formichelli published May 23, 2022

How To Breathe New Life Into Unpublished Content

Repurposing successful content is old news. You already know how to squeeze as much value out of it as you can.

But what about your content that never made the cut? These assets languish on your hard drive or in the cloud, never fulfilling their original purpose. They could be:

  • Blog articles made irrelevant by breaking news.
  • Press releases never picked up by the media.
  • Thought leadership articles created for trade magazines that ceased publishing before your content could be published.
  • Case studies tabled when your organization’s priorities changed.

All is not lost: Here’s how to breathe new life into that unpublished content.Continue Reading

By Robert Rose published May 20, 2022

Are You Overselling the Power of Data? [Rose-Colored Glasses]

By Aaron Agius published May 19, 2022

How To Choose the Best Distribution Channels for Your Content

By Ann Gynn published May 18, 2022

How To Win Content Friends (and Keep Their Ideas Pouring In)

By Jodi Harris published May 17, 2022

5 Tips To Engage Your Overlooked Content Creation Force

By Kim Moutsos published May 16, 2022

4 Content Marketing Goals That Really Matter to the Business

By Gillian Mays published May 16, 2022

Protect Your Content With a More-Secure CMS [Sponsored]

By Robert Rose published May 13, 2022

3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]

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