Content must be useful and unique to attract your target audience. But if it’s not visible, people will never even know about your unique, useful content.
Thus, before you can have your audience’s eyes, search engines must see your content. And to attract search engines to your content, you need to think about your heading tags.
Visible as <H> in your HTML code, heading tags are scanned by search engine bots and are the portion of your content most visible on search engine results pages.
Your brand most likely operates its website on a domain with the company’s name. Or perhaps your matching domain wasn’t available. Diving deeper into the world of domains for your content marketing purposes will allow you to find helpful opportunities.
Are you planning a new microsite or content hub? Looking for custom domains for a campaign? The options can be overwhelming – what extensions should you use, how much should you pay to acquire the domain, what can you do to avoid premium prices?
Sit tight. I’m going to teach you about making smart decisions about domain extensions, what add-ons to include, and how much to budget for a domain.
