By Grant Polachek published March 20, 2019

Need a New Web Domain? Read this First

Your brand most likely operates its website on a domain with the company’s name. Or perhaps your matching domain wasn’t available. Diving deeper into the world of domains for your content marketing purposes will allow you to find helpful opportunities.

Are you planning a new microsite or content hub? Looking for custom domains for a campaign? The options can be overwhelming – what extensions should you use, how much should you pay to acquire the domain, what can you do to avoid premium prices?

Sit tight. I’m going to teach you about making smart decisions about domain extensions, what add-ons to include, and how much to budget for a domain.

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By Shane Barker published March 19, 2019

Calculate Your Influencer Marketing ROI in 5 Steps

Almost 80% of brands say they dedicated budget this year to influencer marketing, according to Relatable’s 2019 State of Influencer Marketing Report. By 2020, an estimated $8 billion is expected to be spent on Instagram influencer marketing alone.

While these statistics clearly show the growth in influencer marketing, they do not tell us whether it’s being done well. To determine the success of your influencer program, you need to track campaign performance and make sure the return is adequate for the investment.

This step-by-step plan enables you to track your influencer campaign ROI. Read on and get ready to launch your next influencer program.

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By Annemaria Nicholson published March 18, 2019

How to Smash Silos and Better Integrate Marketing Teams

By Clare McDermott published March 15, 2019

Rant Alert: Content Marketers Must Up Their Data Game

By Dennis Shiao published March 14, 2019

How to Be the Content in the Enviable Google Answer Box

By Ann Gynn published March 13, 2019

Don’t Miss Out on These 7 Ways to Use Your Social-Share Data

By Kim Moutsos published March 12, 2019

3 Myths in Content Marketing and How to Counter Them

By Robert Katai published March 11, 2019

5 Forgotten Ways to Improve Your Link-Building Strategy

By Aaron Agius published March 8, 2019

7 Steps to Getting Brand Trust Right

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