By Rebekah Bek published October 22, 2018

How to Stop the Vanity of Your Search Metrics

Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches.

It’s clear which one is on the right track.

Or is it?

Metrics can be misleading. If you don’t go below the surface, they’re done in vain. So, which metrics give you deeper insights to improve your SEO strategies, and which don’t?

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By Jay Acunzo published October 19, 2018

Fundamentals Are Essential for Content Success

“That guy is gonna kill us.”

I was 19, just starting to find my rhythm – as a man and, more importantly to my ego, as a basketball player. I watched as a 6-foot-2-inch chiseled dude strode onto the court at Trinity College in Hartford. We were playing pickup like we always did after classes, just around 4. Nine of us had been casually shooting and Muscles McGee made it a perfect 10.

“That guy is gonna kill us,” I thought. “Just look at him.”

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By Duncan Milne published October 18, 2018

How to Write a Great Creative Brief

By Mike Kamo published October 17, 2018

11 Things to Do Every Month to Boost Your Conversion Rates

By Julia McCoy published October 16, 2018

How to Make Your Content Powerful in Eyes of Searchers (and Google)

By Steve Linney published October 15, 2018

A Primer to Boost Your Content’s Readability

By Kim Moutsos published October 12, 2018

3 Content Marketing Strategy Reminders That Lurk in a Surprising Place

By Jodi Harris published October 11, 2018

How Voice-Activated Tech Will Change Content Marketing

By Lisa Murton Beets published October 10, 2018

2019 B2B Content Marketing Research: It Pays to Put Audience First

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