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And that’s a wrap of the week ending Feb. 14, 2020
This week I’m thinking about the trap between strategy and planning. I offer my take on a new article that claims publishing less content is helping publishers grow their audiences. Veteran content marketer Rich Schwerin shares his thoughts about the business challenges of content strategy today. And I point you to an article about deconstructing a content marketing platform to come up with a better content marketing plan.
Let’s play a game. Match the numbered brand with the lettered media property below.
