Yes, it’s once again time for fools to rush in. Every April Fools’ Day, some brands decide to break from their mold to execute a content “joke.” (Few do it well.)

Unfortunately, foolish content knows no time of year. So instead of focusing April Fool’s content, I decided to look at brand content from the rest of the year to see who’s foolin’ around (and who isn’t).

I found examples in three categories – entertaining, celebratory, and culturally informative content. Let’s explore them. Continue Reading

A properly optimized website supercharges a content marketing program.

The home for your content assets can build your brand’s authority with search engines and help you capture new leads. It could even turn into an automated sales machine.

But here’s the problem: Many factors go into website content optimization, and many get ignored, forgotten, or dismissed.

Let’s consider six elements that don’t always get the proper attention. Addressing them will help turn your website into a profitable powerhouse.Continue Reading