Editor’s note: And now, for our last post of the year, something completely different.
‘Twas the night before break, Elon was high,
Content marketers worried they’d be replaced by AI.
Inflation persisted, economic signals unclear,
And all hoped that more layoffs wouldn’t soon appear.
All content practitioners climbed into their beds,
While visions of first-party data danced in their heads.
If you publish great content and hardly anyone reads it, is it actually great content?
That’s a question for the ages – or maybe the comments section.
Every content marketer plans, crafts, reviews, and publishes articles with the best intentions. We all want to publish the most helpful content, sharp insights, and genuinely leading thoughts.
Sometimes, articles you think will be great don’t hit the mark for audiences. (I’ve written about steps to take when your content “fails.”)
But what about the content assets in the middle? They are not top performers or true duds, but they didn’t get quite all the love you think they deserve.
Looking at CMI’s 2022 content, I found a set of articles that deserve another look. Here are a few that feel particularly relevant to this moment.Continue Reading
