Updated Sept. 22, 2021

You have your documented content marketing strategy. You know your tactics. It’s working. Content marketing is working for you. What do you do now? Sit back, relax, and watch your strategic content pull in lead after glorious lead? Well, yes … but no too. It’s time to get more strategic about how you’re working. As in, actually do the work. Let me explain.

For years, CMI has hit content marketers hard with the message that they must have a documented content marketing strategy to be more successful. The research shows that 60% of the most successful B2B marketers have a documented content marketing strategy. Only 21% of the least successful marketers have one.Continue Reading

Updated Sept. 21, 2021

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage.Continue Reading