Though Google’s algorithm constantly evolves, one thing has remained relatively constant – the importance of quality content.

In 2013, Google implemented your money or your life principles, recognizing pages with content related to a person’s well-being with a higher page quality. In 2014, it shared the guidelines around EAT – expertise, authoritativeness, and trustworthiness, rewarding content that possessed those three qualities.

That’s why its new helpful content update isn’t surprising, though it has caused a stir among content and SEO marketers.Continue Reading

Updated Sept. 26, 2022

Efficiency is rarely a primary concern for content marketing teams. You talk about quality, conversions, and brand alignment. Your major concerns center around the awesomeness of what you do and the results the work provides. Systems and processes take a back seat.

However, particularly in uncertain times, having a system becomes vitally important. It lets you do the right work at the right time with as little waste as possible.Continue Reading