By Jodi Harris published June 22, 2018

How to Take Your Travel Content on a Better Trip

travel-content-on-a-better-tripEditor’s note: In case you missed this post last year, we’re bringing it back and adding some fresh content too.

I’ve heard there are people who believe that “getting there is half the fun.” But to me, everything that happens between my decision to leave my house and my lying on a beach chair with a fruity drink in my hand is just stress-inducing static and delayed gratification.

To reduce the friction I’m likely to experience when I embark on a trip, I rely on the advice and assistance that travel experts provide online. And, judging from the sheer number of content creators who operate in this space, I’m not the only one.

Continue Reading

By Konrad Sanders published June 21, 2018

It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

make-buyer-personas-that-satisfy

“These buyer personas will help you craft killer content for our client’s audience,” they told me.

They were wrong.

You see, “Marketing Agency X” (unnamed for reasons which will soon become clear) would send us four-page buyer persona descriptions. Each one delved deep into the fictional lives of the characters they had created for their clients – describing a day in the life of that character in Dickens-like detail. And boy, did they love to set a scene:

Continue Reading

By Mike Murray published June 20, 2018

9 Evergreen Content Formats for Long-Term Success [Examples]

By Stephen Jeske published June 19, 2018

3 Helpful SEO Moves to Get on Topic

By Dan Steiner published June 18, 2018

If You Aren’t Using Website Videos, You’re Missing These 3 Benefits

By Manish Dudharejia published June 15, 2018

No Lies: How to Get Content Marketing Right in E-Commerce

By Gavin Bell published June 14, 2018

How to Use Facebook Ads to Distribute Your Content

By Jay Acunzo published June 13, 2018

The Most Important Question to Ask Before Launching a Podcast

By Ann Gynn published June 12, 2018

How to Get Content Marketing Wrong? Think Like a PR Person

more articles