By Ann Smarty published October 15, 2019

How to Structure Your Content to Make It Accessible

Back in 2010, the U.S. Census Bureau reported that one in five people in the United States was considered disabled to some extent.

That means 20% of your audience on average may need assistance using the internet from either assistive technology or other people. These disabilities could include:

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By Amanda Milligan published October 14, 2019

6 Content Marketing Tips That Will Give You an Aha Moment

As you know, a lot of content exists about content marketing. It’s not uncommon for people to wonder how to distill everything they see and hear into action.

That’s why Joe Pulizzi, founder of Content Marketing Institute, recommends that people jot down one key takeaway from every presentation they see. You can apply the same tip to every article, infographic, webinar, video you consume to advance your knowledge and expertise in content marketing.

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By Robert Rose published October 11, 2019

Weekly Wrap: Are You the Most Interesting Voice in the Room?

By Gina Balarin published October 10, 2019

How to Stop Creating Content That Disappoints Your Audience

By Dennis Shiao published October 9, 2019

Get the Audience Greenlight: A Lesson From a 19th Century Nurse

By Michael Becker published October 8, 2019

5 Techniques to Build a Better Content Platform

By Emilia Chagas published October 7, 2019

How to Adopt a Growth Mindset for Your Content Marketing

By Robert Rose published October 4, 2019

The Weekly Wrap: Is Culture Eating Your Content Strategy for Breakfast?

By Michael Brenner published October 3, 2019

The Best Reason to Do Content Marketing? Organic Search

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