By Raechel Duplain published September 22, 2021

How to Document Your Content Marketing Workflow


Updated Sept. 22, 2021

You have your documented content marketing strategy. You know your tactics. It’s working. Content marketing is working for you. What do you do now? Sit back, relax, and watch your strategic content pull in lead after glorious lead? Well, yes … but no too. It’s time to get more strategic about how you’re working. As in, actually do the work. Let me explain.

For years, CMI has hit content marketers hard with the message that they must have a documented content marketing strategy to be more successful. The research shows that 60% of the most successful B2B marketers have a documented content marketing strategy. Only 21% of the least successful marketers have one.Continue Reading

By Ellie Mirman published September 21, 2021

How to Do a Competitive Content Marketing Analysis


Updated Sept. 21, 2021

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage.Continue Reading

By Fi Shailes published September 20, 2021

Hear This: Social Listening Can Help Differentiate Your Brand’s Content

By Content Marketing Institute Team published September 17, 2021

3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles

By Ann Gynn published September 16, 2021

Why These Post-Pandemic Content Marketing Tips Are the Worst

By Robert Rose published September 15, 2021

Solve 3 Puzzles in 1 Content Strategy [Video Series]

By Jodi Harris published September 14, 2021

These 4 Content Marketing Fails Are Fixable: Here’s How

By Aaron Agius published September 13, 2021

PPC and Content Marketing: The Perfect Combo for Immediate ROI

By Content Marketing Institute Team published September 10, 2021

3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff

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