Writing is a little like working out for me ­– I don’t love it, but I love having written.

I feel the same about technology. I don’t love enterprise content technology, but I enjoy having “technologied.” (Is that a thing?)

I know a lot of content marketers feel the same way ­­– about writing and content tech. The ambivalence content marketers feel toward technology arises because so many of us work with a tech stack that wasn’t designed for content’s specific needs.

As I (too often) find myself telling clients, “That marketing tool can do that. But it’s not built to do that.”Continue Reading

Updated April 21, 2022

No matter how far you’ve come in your content marketing career, you might wish you understood specific strategies, tactics, or skills more deeply. Or you might need a straightforward guide to explain content marketing basics to new team members.

I traveled from print journalism to public relations to digital publishing before landing in content marketing. When I needed to get up to speed on fundamentals that hadn’t factored into my previous roles, I turned to informational resources like CMI to power my journey of discovery.

Now I’m returning the favor by revisiting the fundamentals of successful content marketing from top to bottom. Use this post as a guide to CMI’s best resources on the topics where you (or your team) need a refresher course or an expanded view.Continue Reading