By Ann Gynn published August 14, 2018

31 Cringeworthy Content Marketing Things That Should Die

31-cringeworthy-content-marketing-thingsIf you could pick one thing in content marketing you want to go away today, what would it be? What about the one thing you expect to be going strong in 12 months?

That’s what we asked Content Marketing World presenters. Not surprisingly, they had a lot to say. Their responses are diverse and sometimes conflicting. Chatbots, webinars, livestreaming, GIFs, influencers, ROI, and many other topics are on the list. But should they die or expect to be strong? Read on to discover.

(Note: While we use “expect to be strong” as the label, some of the comments reflect things already going strong that are expected to stay that way a year from now.)

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By Andrew Davis published August 13, 2018

Discover the Real Value of the E Word (and How to Embrace It)


You keep using that word. I do not think it means what you think it means.Inigo Montoya, The Princess Bride

For marketers, “that” word is engagement. And we use it a lot.

We use it in strategy meetings, tweets, videos, and blog posts. We’ve selected “creating more engaging content” as one of our top priorities in Content Marketing Institute annual surveys. We’ve listed “engagement” as one of our most important content marketing goals in the very same survey. At a recent content marketing event, one speaker used the E word 335,000 times in a 45-minute breakout session. (OK, I didn’t keep count but she used the word A LOT.)

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By Carla Johnson published August 10, 2018

How Content Marketing Became One Brand’s Trusted, Unified Source

By Clare McDermott published August 9, 2018

Are You Really Smart About How AI Works in Marketing?

By Jodi Harris published August 8, 2018

Why You May Want to Rethink Data, Privacy, and Content

By Ann Gynn published August 7, 2018

What’s Your Answer? 25 Questions from Content Marketing Experts

By Aaron Orendorff published August 6, 2018

50 of the Best Social Media Tools Selected by Top Marketers

By Carla Johnson published August 3, 2018

Aon Shares Why Its Content Scorecard Is a Must

By Bethany Johnson published August 2, 2018

How to Unite Brand Storytelling and Marketing Tech

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