By Carla Johnson published July 20, 2018

How NASCAR Drives Better Storytelling With a Unified Team


Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World.

Enterprise content marketing is an exercise in collaboration. Planning, creating, distributing, and promoting content typically involves people on more than one team. It also leads to overlapping or conflicting priorities that can slow everything down.

That’s the challenge Evan Parker faced when he set out last year to lead NASCAR’s new content team.

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By Lisa Murton Beets published July 19, 2018

5 Research-Based Actions to Improve Your Content Marketing


Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article.

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Or, maybe you need some great stats to help you build your business case for content marketing.

Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. (And stay tuned for new research results this fall.)

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By Robert Rose published July 18, 2018

How Tech Debt Is Bankrupting Content Marketing

By Mike Murray published July 17, 2018

Should You Worry About Your SEO and Google’s Mobile-First Index?

By Michele Linn published July 16, 2018

Your Editorial Calendar is Not Your Content Marketing Strategy

By Brody Dorland published July 13, 2018

Your Must-Have Checklist for Successful Blog Promotion (Infographic)

By Kim Moutsos published July 12, 2018

3 Purpose-Marketing Lessons From Innovative Brands

By Jodi Harris published July 11, 2018

How Content Can Ring Up a Better Retail Experience

By Ann Gynn published July 10, 2018

21 Things to Do (or Not Do) After a Social Media Algorithm Change

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