By John Hall published July 5, 2022

How To Choose the Right Publication To Pitch (and Earn Editors’ Love)

Updated July 5, 2022

Content marketers know how to sway people. You know exactly who your audience is, what they need, and exactly how they want to consume it.

You can use the same skillset to persuade editors at third-party outlets to publish your contributed content. Then, you can widen your brand’s reach to new people who have an interest in your content.Continue Reading

By Robert Rose published July 1, 2022

Look Through These 4 Windows To Right Your Content Marketing Ship

“This ship is just so hard to turn.”

That phrase might sound familiar. I often hear it from clients, usually regarding some suggested change to existing processes. People lament the difficulty of doing something new because it requires changing or stopping something old.

Institutional momentum resists stopping (or changing). That’s true even when the answer to the question “Why not just stop doing the old thing?” is “I don’t know.”

Sometimes, you don’t know that you know.Continue Reading

By Aaron Agius published June 30, 2022

Why Guest Posting is Still Worth Doing (Even If It Doesn’t Help With SEO)

By Elisa Huang published June 29, 2022

Turn Dry Data Into Rich, Relatable Stories With These Tips

By Ann Gynn published June 28, 2022

Summer Lull? Make It a Productive Time To Improve Your Content Marketing

By Dennis Shiao published June 27, 2022

Need Content Freelancers? Try This Agency’s Accidental (But Successful!) Model

By Robert Rose published June 24, 2022

Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]

By Ann Gynn published June 23, 2022

5 Meta Description Tips To Help Your Content Get the Clicks

By Megan Mahoney published June 22, 2022

6 Content Assets You Can Add To Make Your Blog Post a Link Magnet

more articles

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL