By Ann Gynn published December 7, 2021

How’d You Make That Flipping Awesome Content for Monster

One month after the pandemic hit hard, a new microsite from Monster Worldwide went live: Work in the Time of Coronavirus.

“We went into lockdown in mid-March (2020), and we had launched this in a month,” says Monster’s Carl Germann, senior marketing manager, brand communications. “We couldn’t even believe we did it, you know? We were like, “Wow, this is kind of astounding.”Continue Reading

By Jim Yu published December 6, 2021

7 Insights To Improve Your Content Marketing SEO in 2022

Given the evolution of consumer behavior and the sheer volume of content being produced, content marketers cannot solely rely on historic SEO performance data as indicators of future success.

Google’s mission hasn’t changed – it simply wants to provide the best answer for each query. However, its ability to provide that best answer has evolved so it can deliver the best option more frequently.Continue Reading

By Content Marketing Institute Team published December 3, 2021

3 Hot Takes: Stand Against Social Media, Delivery App Fees, and Poor Personalization

By Holly Pels published December 2, 2021

How To Amplify Your Podcast (Beginner, Intermediate, and Advanced Ideas)

By Ann Gynn published December 1, 2021

4 Business Storytelling Examples That Break the Problem-Solution Mold

By Cathy McKnight published November 30, 2021

How To Build a Content Operations Framework (and Why You Need One)

By Ann Gynn published November 29, 2021

17 New, Newly Updated, and Timeless Books Content Marketers Love

By Jodi Harris published November 24, 2021

13 Stand-Out Content Examples That Give Us All the Thanksgiving Feels

By Irina Weber published November 23, 2021

8 Fresh Content Types Every Marketer Should Consider in 2022

more articles

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL