A new book launching Wednesday will help your company build a media brand around its content. (You won’t be too surprised by who the author is.)
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5 Content Discovery Trends To Inform Your Marketing Strategy
Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.
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With Gated Content, Trust Goes Both Ways. Don’t Ask Until You’ve Earned It
Is your brand willing to trust first? Your answer can... -
Luxury Brand and Talent Powerhouses Predict Future of Marketing for Every Industry
A global luxury brand investment firm’s acquisition of Hollywood’s biggest... -
17+ Tips To Help Your Brand Ride Today’s Social Media Roller Coaster
The social media landscape has changed. X, formerly known as...
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Twitter’s Rebrand Is on Fire (and It’s Not Glorious)
Twitter’s rebrand to X tells a story. Is it a story they want to be told? Is it a story they planned? Probably not. Is it a story marketers can...
How a Subscribed Audience Can Draw a Crowd for Your Next Content Product
Threads owes its phenomenal success to the magic of an engaged, owned, and subscribed audience. It’s a play many successful content marketers have used, too. Robert Rose explains why you...
Outsmart the Instagram Algorithm: Proven Strategies for Success [+ B2B Examples]
Instagram’s leader reveals user behaviors that influence the algorithms for feeds, Stories, Explore, and Reels. Plus, see how three B2B brands make the most of the visually oriented platforms.
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3 Ways To Grow the Value of Your Thought Leadership
Questions about thought leadership are nothing new, but they’re often limited by conventional wisdom about who thoughts leaders are.