By Robert Rose published November 22, 2019

Digging Into the Marketing Measurement Myth [The Weekly Wrap]

Listen to the Weekly Wrap right here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Nov. 22, 2019

This week I’m thinking about how to measure what really matters. I dig into new research that claims to reveal the “moment of next.” I talk with Scott Monty about what Mr. Rogers can teach us about business. And I point out an article that gets to the heart of metrics that matter in demand and lead gen.

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By Ann Smarty published November 21, 2019

How to Use Images to Increase Search Visibility and Get More Clicks

Is your content ready for the increasingly visual results on search?

As Google shifts emphasis to mobile search, visibility is crucial. More and more, search results feature an image along with the meta description:

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By Ann Gynn published November 20, 2019

Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway)

By Jodi Harris published November 19, 2019

Select Your Search Marketing Tech For Now and the Future

By Dmitry Dragilev published November 18, 2019

How to Use Facebook Ads to Promote Your Content

By Robert Rose published November 15, 2019

‘Do Less and Obsess’ & Other Observations From Ann Handley [The Weekly Wrap]

By Dennis Shiao published November 14, 2019

The One Way to Stand Out in the Crowd of Content

By Liam Carnahan published November 13, 2019

The Top 7 Things You Must Know About Google’s BERT Update

By Kim Moutsos published November 12, 2019

175+ Favorite Tech Tools of Content Marketers

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