Updated May 24, 2022

If you aren’t getting sufficient ongoing executive support for your content marketing, look at the writing on the wall.

Are you communicating with the C-suite in ways that will get them to sit up and notice what content marketing is doing for the brand? You might be if you’re making any of these six mistakes.

Read on to figure out the problem and how to remedy them fairly easily, so you win the attention and budget from your company’s leadership.Continue Reading

Repurposing successful content is old news. You already know how to squeeze as much value out of it as you can.

But what about your content that never made the cut? These assets languish on your hard drive or in the cloud, never fulfilling their original purpose. They could be:

• Blog articles made irrelevant by breaking news.
• Press releases never picked up by the media.
• Thought leadership articles created for trade magazines that ceased publishing before your content could be published.
• Case studies tabled when your organization’s priorities changed.

All is not lost: Here’s how to breathe new life into that unpublished content.Continue Reading