Surveys from Edelman and Forrester show that frustrated B2B readers give thought leadership content low marks, and most will skip out on anything they deem irrelevant. On the B2C side, Lowe’s adds a new aisle for media.Continue Reading
3 Hot Takes: Bad Thought Leadership, Irrelevant Content, and a New Media Network
3 Disruptions To Know To Prepare for the Future of Content and Marketing
Our annual content marketing research was released last week, and as CMI’s Stephanie Stahl wrote, “(C)ompanies are waking up to the power of content marketing due in part to the pandemic.”
I say, “Yes, and …” through the lens of our consulting and advisory work with more than 30 brands over the last 18 months.
In spring 2020, Microsoft CEO Satya Nadella famously said, “We’ve seen two years’ worth of digital transformation in two months.”
Since then, we’ve seen at least three major disruptions that help us spot where we may be headed. And identifying the implications of these disruptions may help you develop your strategies to be ready for the future of content and marketing.Continue Reading
