The least favorite blogging format is also the most successful – roundup posts.

Yes, roundups still rank the most effective blog format, according to Orbit Media’s seventh annual Blogging Survey published in fall 2020.

With that in mind, let’s explore a few ways to do roundup articles better – that don’t just include quote after quote in hopes the experts will share and expand your audience – and still deliver the results your business demands.Continue Reading

When you invest in content, you want the most people to see it. So you launch it where it has the best chance to be seen by the highest number of the right people in the shortest time.

Unfortunately, that means your content fights with everyone else’s for attention.

Does it make more sense to publish your content in a quiet space or try to stand out in a noisy one?

The art of deciding where to place content for the biggest impact is called media planning. And it’s at the heart of every great marketing strategy.Continue Reading