By Jim Yu published September 27, 2022

More Helpful Content Dos and Don’ts for New Google Update

Though Google’s algorithm constantly evolves, one thing has remained relatively constant – the importance of quality content.

In 2013, Google implemented your money or your life principles, recognizing pages with content related to a person’s well-being with a higher page quality. In 2014, it shared the guidelines around EAT – expertise, authoritativeness, and trustworthiness, rewarding content that possessed those three qualities.

That’s why its new helpful content update isn’t surprising, though it has caused a stir among content and SEO marketers.Continue Reading

By Alex Novkov published September 26, 2022

For Efficient Content Marketing, Stop Planning Content So Far Ahead

Updated Sept. 26, 2022

Efficiency is rarely a primary concern for content marketing teams. You talk about quality, conversions, and brand alignment. Your major concerns center around the awesomeness of what you do and the results the work provides. Systems and processes take a back seat.

However, particularly in uncertain times, having a system becomes vitally important. It lets you do the right work at the right time with as little waste as possible.Continue Reading

By Phill Brougham published September 26, 2022

Global Trends in Marketing Localization for 2023 [Sponsored]

By Robert Rose published September 23, 2022

Why Internal Customers Will Kill Your Content Strategy [Rose-Colored Glasses]

By Ann Gynn published September 22, 2022

6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)

By Mike Murray published September 21, 2022

Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update

By Jodi Harris published September 20, 2022

Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs

By Isaac Justesen published September 19, 2022

10 Steps To Optimize Images for SEO

By Ann Gynn published September 16, 2022

10 Ideas To Help Your Content Marketing Team Achieve Business Goals

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