One month after the pandemic hit hard, a new microsite from Monster Worldwide went live: Work in the Time of Coronavirus.

“We went into lockdown in mid-March (2020), and we had launched this in a month,” says Monster’s Carl Germann, senior marketing manager, brand communications. “We couldn’t even believe we did it, you know? We were like, “Wow, this is kind of astounding.”Continue Reading

Given the evolution of consumer behavior and the sheer volume of content being produced, content marketers cannot solely rely on historic SEO performance data as indicators of future success.

Google’s mission hasn’t changed – it simply wants to provide the best answer for each query. However, its ability to provide that best answer has evolved so it can deliver the best option more frequently.Continue Reading