Trends and Research / Email / Video / Examples / Weekly Wrap
By Content Marketing Institute Team published May 14, 2021

Keep ‘Em Guessing (and More Lessons From Content We Love)

This week, the Morning Brew shows how to perk up reader interest. A content creator whips up a handy resource for B2B writers and experts. And a new content studio from Neutrogena puts its best face forward with an award-winning documentary.Continue Reading

Content Operations / Editorial processes / CCO / Productivity / Tools and technologies
By Theresa Regli published May 13, 2021

How to Manage Your Content Assets So They’re Found and Used

Updated May 13, 2021

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice, published by Rosenfeld Media and copyright by Real Story Group.

Since the turn of the millennium, digital media of all kinds have become an increasingly significant part of our everyday experience. Every day, we consume and interact with photos, audio files, video clips, animations, games, interactive ads, streaming movies, and even experiential marketing, which has gained a digital edge with the rise of virtual reality and augmented reality.

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MORE STORIES
Distribution and Promotion / Conversion and Optimization / Email / Examples / Productivity
By Ann Gynn published May 12, 2021

Why You Don’t Need to Worry (Too Much) About Unsubscribe Prompts

Content Creation / Infographics / Idea generation / Infographic / Tools and technologies
By Clare McDermott published May 11, 2021

Transform Your Data Into Great Visuals With These Resources, Tips, and Tools

Distribution and Promotion / Conversion and Optimization / SEO / Productivity / Tools and technologies
By Mike Murray published May 10, 2021

How to Be an SEO Difference Maker

Content Creation / Interactive content / Social Media / Examples / Video
By Content Marketing Institute Team published May 7, 2021

Your Content Inspiration of the Week: The Brash, a Bash, and Your Cash

Content Operations / Editorial processes / Content strategy for marketers / Idea generation
By Nadya Khoja published May 6, 2021

7 Ways to Repurpose Content and Grow Your Customer Base

Content Operations / Editorial processes / Teams / Content strategy for marketers / Productivity
By Ann Gynn published May 5, 2021

Want More Method and Less Madness? Check Your Content Operations

Content Creation / Idea generation / Research / Tools and technologies
By Clare McDermott published May 4, 2021

Want Better Results From Your Original Research? Improve the Survey Experience

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