If your organization has been around for more than a year or two, your website probably holds a mountain of published content. Much of that content no longer helps your audience or your brand because it’s outdated or irrelevant.

But it doesn’t hurt anything, right?

Wrong. Old content may negatively impact your content’s search rankings and visitors’ experience.

For example, published content might link to articles, research reports, or other useful web pages. Over time, pages move offline for one reason or another. Those links might now go to defunct pages. That hurts your search performance because Google frowns on content with broken links. And audiences don’t love them, either.Continue Reading

Do you remember when you realized a content marketing deadline was more like a strong suggestion than a hard date?

I grew up in the journalism world, where a missed deadline kept dozens of people waiting to do their jobs to finish the product and get it delivered to subscribers. I took the newspaper’s daily 5 p.m. deadline seriously. My commitment to deadlines started in college when I would meet professors’ deadlines even when I didn’t even start writing until the day before it was due.Continue Reading