This article is based on Joe’s keynote presentation at Content Marketing World 2019. You can see the presentation slides here.
First, I’d like to apologize.
Back in 2008, when Newt Barrett and I wrote the book Get Content Get Customers (please, do not buy this book), I wrote some things that simply aren’t true. At least not anymore.
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This week I’m thinking about how we can more accurately predict which career moves will lead to future happiness. I share an article that suggests complying with privacy regulations presents a competitive advantage. I talk with Brad Berens, chief strategy officer at the Center for the Digital Future at USC Annenberg, about thinking exponentially rather than incrementally about the future. Finally, I share an article about what it means to play the long game when it comes to content marketing.
