Email is still the most effective tool at any digital marketer’s disposal:
- Emails have the highest return on investment (Constant Contact).
- Almost 80% of B2B marketers say email proves to be the most successful channel for content distribution (Optin Monster).
- 60% of consumers admit to making a purchase as the result of a marketing email, while only about 12% admit to buying from social media (Optin Monster).
I could go on, but we all know what the data shows: Using emails in your marketing is almost always a good idea when done right.Continue Reading
This week’s menu of content marketing examples opens with a serving of inspiration followed by two helpings of branded entertainment. We’ll dig into the lessons to learn from a new audience-focused initiative from Folx Health, a flavor competition show from Ben & Jerry’s, and a content-about-content series from Roku.
