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And that’s a wrap of the week ending Jan. 17, 2020
This week I’m exploring the difference between passion and love when it comes to work. I share my take on an article describing how the workplace will change in 2020. I talk with CMI’s Cathy McPhillips about marketing to marketers, new lead-gen challenges, and where content marketing is going this year. And I share an article on how to make sure your content survives the committee process.
Although Google Analytics default metrics are valuable, they don’t allow you to get answers to deeper questions about your content: Do visitors like the content? Do they read the article until the end or just the first sentence? Which author generates the highest number of conversions? How long do visitors watch the 
