Listen to the Weekly Wrap right here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Sept. 20, 2019

This week I ponder whether we might be burying our best “B” stories when pitching new content ideas and approaches for C-suite buy-in. Then I explore potentially troubling data on how Americans feel about their online news sources and offer my take on where marketers’ responsibilities lie when advocating for the truth. Lastly, I deliver marketers from the depths of glossophobia with a double dose of tips and advice for jitter-free live presentations.

Continue Reading

Editor’s note: Given SEO’s role in content marketing and its rapid evolution, we updated this post on auditing your site.

Website content audits for SEO purposes have had a negative stigma associated with them for some time. They can be tedious, time consuming, and it can take time to see results, but they are necessary for driving website success.

Because of Google’s frequent algorithm updates and improvements, SEO rules and best practices are constantly changing. Reevaluating your SEO and your strategies is one of the only ways to stay on top of these changes and continue to move your website content forward.

Continue Reading