Updated Aug. 5, 2020

Google ranks your most popular pages for dozens, if not hundreds, of search terms. Even if you target some of those keywords, you probably don’t know all the terms attracting attention from search engines.

But a free tool – Google Search Console – can help you identify these “hidden” keywords and further optimize your content. Follow this easy-to-implement, seven-step process to develop a strategy that could bring in thousands more visitors every month.

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Someone set the strategy. The content is scheduled. The brief arrived. Now comes the “fun” part – creating something.

I put fun in quotation marks because every content creator recognizes the struggle to find the right word, craft the right phrase, or just get the darn thing done.

I know this from long experience. And I infer that this experience is nearly universal from watching what visitors read on the CMI blog.

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