By Gina Balarin published December 1, 2020

Activating Empathy: How to Manage It, Measure It, and Market With It

Creating empathetic content requires marketers to shift their focus – from making educated assumptions about their audiences’ transactional needs to cultivating a deeper, more holistic understanding of who they are.

But how do content marketing leaders do this? The answer may lie in an unexpected, four-step process to turn your assumptions and biases on their head. Then you can plan, produce, and execute more valuable content for your customers and prospects.

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By Ann Gynn published November 30, 2020

67 Book Picks for the Ultimate Content Marketing Library

You can’t judge a book by its cover. You can judge it based on the recommendations of your peers.

Here’s some help to build a great shelf of books (physically or digitally) to improve your content marketing skills, expand your marketing prowess, and gain inspiration to make your work more manageable and effective.

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By Content Marketing Institute Team published November 27, 2020

A Small Saturday, a Horoscope Personalization, and a Community Request [The Weekly Wrap]

By Jodi Harris published November 26, 2020

18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year

By Natalya Minkovsky published November 25, 2020

Brands Buck History, Give Home-Field Advantage, and More [Examples]

By Sarah Mitchell published November 24, 2020

How to Convince Your Company’s Brain Trust to Collaborate on Content

By Ann Gynn published November 23, 2020

How to Do Inclusive Content That Helps Your Audience and Business

By Content Marketing Institute Team published November 20, 2020

Turkey and Green Beans Gone Viral (and a Virtual Visit to a Museum) [The Weekly Wrap]

By Klaus-M. Schremser published November 19, 2020

Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine

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