By Robert Rose published July 28, 2021

Providing the Best Answer May No Longer Be the Best Strategy for SEO [Video Series]

Welcome to the race for position no. 1.

Except in this race, we are not the cars. We are not the drivers.

We are the racetrack. And we are competing to be the first choice for every car and driver.

The race is search. The most frequently chosen car? Google, which commands almost 88% of the global search market.Continue Reading

By Jodi Harris published July 27, 2021

How to Turn Influencers Into a Powerful Content Force

Updated July 27, 2021

Before online influencer marketing became a major thing (and way before it was legitimized as a structured technique or a lucrative career path), it was known as word-of-mouth marketing.

As a kid, I learned about the concept by way of a popular commercial for Faberge Organics, in which a smiling Heather Locklear shared her secret for bouncy hair with two friends, who in turn told two friends, and so on, and so on …

Though the underlying mechanisms of the “tell-a-friend” technique remain largely unchanged, social media has fueled its evolution into a strategic discipline infinitely more targeted, impactful, and scalable than anything the 1980s Faberge’s marketing team could have predicted.Continue Reading

By Jonathan Crossfield published July 26, 2021

Curiosity May Have Killed the Cat But It Could Save Your Content

By Content Marketing Institute Team published July 23, 2021

Every Day Will Be Taco Tuesday for One Lucky Social Media Pro

By Ann Gynn published July 22, 2021

51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work

By Robert Rose published July 21, 2021

Beyond the PDF: Why B2B Content Marketing Demands an Evolution

By Robert Rose published July 20, 2021

How To Make a Better Case for Content Marketing in 2021

By Bernard Meyer published July 19, 2021

10 Tips To Avoid Email Spam Filters and Reach Your Subscribers’ Inbox

By Content Marketing Institute Team published July 16, 2021

2 Lessons in Bold Content – and 1 in Following the Leaders

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