Content Operations / Editorial processes / Content strategy for marketers / Productivity
By Cathy McKnight published November 30, 2021

How To Build a Content Operations Framework (and Why You Need One)

More and more marketers of all ilk – inbound, outbound, social, digital, content – are being asked to add content operations to their list of responsibilities.Continue Reading

General Success Tips / Productivity
By Ann Gynn published November 29, 2021

17 New, Newly Updated, and Timeless Books Content Marketers Love

“What’s on your gift list this year?”

“They’re so hard to buy for. What would they find really useful?”

This time of year, those questions pop up frequently. To help you fill out your own wish list or decide on a gift for a team member or fellow content marketer, we’ve curated this recommended book list from the Content Marketing Institute community (including me).Continue Reading

MORE STORIES
Content Creation / Examples / Idea generation
By Jodi Harris published November 24, 2021

13 Stand-Out Content Examples That Give Us All the Thanksgiving Feels

Content Creation / Facebook / Idea generation / Instagram / LinkedIn
By Irina Weber published November 23, 2021

8 Fresh Content Types Every Marketer Should Consider in 2022

By Ann Smarty published November 22, 2021

How To Make Content a More Effective Part of Your Sales Funnel

Trends and Research / Examples / Idea generation / News and Trends
By Content Marketing Institute Team published November 19, 2021

Hot Take: Look Outside Your Team For Great Content Marketing

Content Creation / Video / Idea generation / Marketing Makers / Video
By Robert Rose published November 18, 2021

Why Visual Storytelling Demands More Than Just Images

Trends and Research / Research / Findings from research / Industry-specific / News and Trends
By Lisa Murton Beets published November 17, 2021

5 Things Manufacturing Marketers Can Do To Keep Their Content Marketing Momentum [New Research]

Distribution and Promotion / Conversion and Optimization / Email / Content Leadership / Content Marketing World
By Ann Gynn published November 16, 2021

Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read

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