By Robert Rose published July 19, 2019

The Big Difference an Apostrophe Makes in a Brand’s Stories

What are your brand’s stories? #ApostrophesMatter

Let’s step into the world of brand storytelling a bit. It can be a confusing place, with lots of buzzwords and confusing metaphors. Honestly, it’s a place where many of us content marketers feel a little hamstrung.

You see, when people get together to talk about telling a “brand story” often what we end up discussing is the story and the overall value of the brand itself. It’s hard to avoid and we quickly run into a dead end. But the brand story is different than the brand’s stories (#ApostrophesMatter). Let’s explore.

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By Michael Brenner published July 18, 2019

7 Easy Ways to Super Boost Your Newsletter Open Rate

You probably realize your newsletter ain’t the beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots.

Let me ask – how do you measure the success of your newsletter? There are two easy ways:

  1. See how many people open it (and therefore, hopefully, read it).
  2. See how many people click the links within.

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By Andrew Raso published July 17, 2019

3 Fixes for Your Engagement Measurement Mistakes

By Ann Gynn published July 16, 2019

32 (Surprising?) Ways to Define a Home Run in Content Marketing

By Nadya Khoja published July 15, 2019

Make Your Content Marketing Strategy Useful – Do It in Visuals

By Michael Brenner published July 12, 2019

Content Is NOT the Same as Content Marketing

By Maureen Jann published July 11, 2019

How to Choose a Successful Topic for Your Next Guest Article

By Dennis Shiao published July 10, 2019

Get More Content Noticed, Stop the Bad Metadata

By Ann Gynn published July 9, 2019

What Content Really Engages? The Inside Scoop From 30 Marketers

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