In the B2B Content Marketing 2019: Benchmarks, Budgets, and Trends – North America report, CMI and MarketingProfs found that 61% of B2B marketers increased their use of social media for content marketing purposes in the previous year:
7 Insider Tips to Jump Social Media Hurdles
Will the Real ROI In Content Please Stand Up
Editor’s note: Given that ROI remains a most frequently asked topic in the industry, we updated this original Chief Content Officer piece from a few years ago to help you answer the ROI question today.
Marketing measurement and ROI. Heard of them? Yeah, I thought so. It’s kind of a thing right now.
Without fail the most common question I get at workshops or advisory days with clients is “how are we going to show return on a content marketing investment?”
