By Andrew Raso published July 17, 2019

3 Fixes for Your Engagement Measurement Mistakes

Editor’s note: Given that engagement often sits near the top of the list of content marketing goals, we are publishing an updated version of this article originally published in 2016.

The term “content engagement” gets thrown around a lot. I get that. Why would we be creating content if we didn’t want people to engage with it?

But what, in all seriousness, does engagement mean? “Clicks,” “social shares,” and “time on page” are phrases I often hear when companies talk about how they measure engagement, but how accurately do metrics like these disclose how – or if – people are interacting with your content?

Stick with me and you’ll find out the true meaning of engagement and how to measure engagement to see if your content is delivering.

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By Ann Gynn published July 16, 2019

32 (Surprising?) Ways to Define a Home Run in Content Marketing

Your content packs a powerful punch – a high-flying, out-of-the-park hit. Your team and brand executives jump up and fist pump, while your competitors slouch glumly at their desks.

We know what a home run is in baseball – it gets the biggest crowd reaction and sometimes decides the game. But what is its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it.

Their answers surprised me and they might surprise you. Most construe a home run not as a single event or thing, but as part of a greater content marketing game plan.

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By Nadya Khoja published July 15, 2019

Make Your Content Marketing Strategy Useful – Do It in Visuals

By Michael Brenner published July 12, 2019

Content Is NOT the Same as Content Marketing

By Maureen Jann published July 11, 2019

How to Choose a Successful Topic for Your Next Guest Article

By Dennis Shiao published July 10, 2019

Get More Content Noticed, Stop the Bad Metadata

By Ann Gynn published July 9, 2019

What Content Really Engages? The Inside Scoop From 30 Marketers

By Martin Ochwat published July 8, 2019

7 Social Media Metrics That Should Really Matter to Your Brand

By Jodi Harris published July 5, 2019

A Crash Course in ABM-Powered Content Marketing

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