By Dan Steiner published March 31, 2020

How to Create a Persuasive About Us Page that Converts [Examples]

About Us webpages have two distinct audiences: (1) visitors with no knowledge of the brand and (2) visitors familiar with the products/services and/or the brand.

Your goals for these pages should be dual as well: (1) memorable enough for first-time visitors to consider becoming your customers or joining your community and (2) convincing enough to get hot leads to finally buy from you.

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By Leslie Carruthers published March 30, 2020

6 Brands Share Real Content Marketing Examples That Convert

With the glut of content, how does a brand create and distribute content that works for it AND its audience?

To answer this question, my team and I put out a call on LinkedIn and through HARO (Help A Reporter Out) for examples of awesome content marketing. Allow me to share the highlights with these six ways to create content-based, real-life success stories. Each demonstrates how content marketing can be used to create and convert an audience of buyers.

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By Robert Rose published March 27, 2020

Which Content Marketers Will Do Well in the Post-Shutdown World? [The Weekly Wrap]

By Clare McDermott published March 26, 2020

16 Apps and Tools to Keep You Productive and Sane

By Dennis Shiao published March 25, 2020

3 Stunning Examples Show Visual Storytelling at Its Best

By Megan Mahoney published March 24, 2020

7 Free Ways to Get Original Data for Your Content

By Ann Gynn published March 23, 2020

Get an A for Accuracy With This Fact-Checking Content Checklist

By Robert Rose published March 20, 2020

The New and Future Reality of Virtual Events [The Weekly Wrap]

By Mike Murray published March 19, 2020

Rise Up in Google SERPs With the Right SEO Website Content

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