By Content Marketing Institute Team published October 22, 2021

3 Hot Takes: Bad Thought Leadership, Irrelevant Content, and a New Media Network

Surveys from Edelman and Forrester show that frustrated B2B readers give thought leadership content low marks, and most will skip out on anything they deem irrelevant. On the B2C side, Lowe’s adds a new aisle for media.Continue Reading

By Robert Rose published October 21, 2021

3 Disruptions To Know To Prepare for the Future of Content and Marketing

Our annual content marketing research was released last week, and as CMI’s Stephanie Stahl wrote, “(C)ompanies are waking up to the power of content marketing due in part to the pandemic.”

I say, “Yes, and …” through the lens of our consulting and advisory work with more than 30 brands over the last 18 months.

In spring 2020, Microsoft CEO Satya Nadella famously said, “We’ve seen two years’ worth of digital transformation in two months.”

Since then, we’ve seen at least three major disruptions that help us spot where we may be headed. And identifying the implications of these disruptions may help you develop your strategies to be ready for the future of content and marketing.Continue Reading

By Robert Rose published October 20, 2021

Measuring Content Marketing Impact: How To Set Objectives That Matter

By Jodi Harris published October 19, 2021

Use Loyalty Content To Sustain Your Hard-Won Customer Relationships

By Ann Gynn published October 18, 2021

Why You Should Doubt Headline Best Practices Advice (Except This)

By Content Marketing Institute Team published October 15, 2021

3 Content Marketing Examples That Surprise and Delight (Plus Our Hot Takes)

By Mike Murray published October 14, 2021

To Keep Your SEO Page Title Tags Safe From Google Meddling, Try This

By Stephanie Stahl published October 13, 2021

B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]

By Jodi Harris published October 12, 2021

In People We Trust: Here’s How To Make Your Content More Human

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