By Robert Rose published January 21, 2022

Your Audience Isn’t Really Interested in ‘Just the Facts’ Anymore [Rose-Colored Glasses]

Last week, I spoke to a client in the health care industry whose team wanted to develop a new digital content customer experience. But they felt frustrated.

Five years ago, with help from a couple of ad agency consultants, they’d come up with the idea to launch a digital platform to provide easy access to facts. All they needed, they thought, was to set up a digital library that could answer every question existing clients might have.

They would “let the facts speak for themselves” and win the customer retention battle.

<Narrator>: “It didn’t work.”Continue Reading

By Jodi Harris published January 20, 2022

How To Write an Inspiring Content Marketing Mission Statement [Examples]

Updated January 20, 2022

Why does your company create content? Who is it for? What will it do for them?

If you don’t know the answers, you need to figure them out. And you should do so before you create anything more for the company blog, website, newsletters, or any other content platform.

Why? Because if you don’t know what someone will gain from consuming your brand’s content, your audience won’t see a compelling reason to engage with it.

Continue Reading

By Ann Gynn published January 19, 2022

Do LinkedIn Newsletters Actually Get Results for Brands?

By Kevin George published January 18, 2022

3 Email Design Trends for Content Marketers To Use in 2022

By Robert Rose published January 14, 2022

You Could Build a Content Strategy While ‘Flying’ It – But Here’s a Better Way [Rose-Colored Glasses]

By Ann Gynn published January 13, 2022

How’d You Make That Flipping Awesome B2B Content for ServiceNow?

By Jodi Harris published January 12, 2022

The Essential Content Marketing Glossary: 50+ Terms You Need To Know

By Lindy Roux published January 11, 2022

How To Set Up a Content Scoring Process for Better Decisions

By Ann Smarty published January 10, 2022

Is There Such a Thing as the Best Word Count for SEO?

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