By Jodi Harris published September 28, 2022

Content at a Crossroad: What Will It Take To Drive Content Marketing Forward?

You’re doing everything in your power to craft amazing content.

You sweat over quality, optimize everything to the last keyword, and feed those greedy channel beasts more and more and more.

But the results you get don’t match the effort you put in. What are you doing wrong?

The game has changed. Simply doing the once-right things – and more of them – won’t guarantee wins.Continue Reading

By Jim Yu published September 27, 2022

More Helpful Content Dos and Don’ts for New Google Update

Though Google’s algorithm constantly evolves, one thing has remained relatively constant – the importance of quality content.

In 2013, Google implemented your money or your life principles, recognizing pages with content related to a person’s well-being with a higher page quality. In 2014, it shared the guidelines around EAT – expertise, authoritativeness, and trustworthiness, rewarding content that possessed those three qualities.

That’s why its new helpful content update isn’t surprising, though it has caused a stir among content and SEO marketers.Continue Reading

By Alex Novkov published September 26, 2022

For Efficient Content Marketing, Stop Planning Content So Far Ahead

By Phill Brougham published September 26, 2022

Global Trends in Marketing Localization for 2023 [Sponsored]

By Robert Rose published September 23, 2022

Why Internal Customers Will Kill Your Content Strategy [Rose-Colored Glasses]

By Ann Gynn published September 22, 2022

6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)

By Mike Murray published September 21, 2022

Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update

By Jodi Harris published September 20, 2022

Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs

By Isaac Justesen published September 19, 2022

10 Steps To Optimize Images for SEO

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