By Sarah Mitchell published November 24, 2020

How to Convince Your Company’s Brain Trust to Collaborate on Content

Throughout the years I worked in sales, the executive assistant (aka the “sales prevention officer”) often stood as a human hurdle to making my quota. Yet, it was essential to win this person over to my side. Without their support, there was no way I was going to convince the decision-makers and budget-holders to greenlight a deal.

The same dynamic can occur when content marketers need to tap into their brand’s brain trust – the company executives and other subject matter experts (SMEs) who possess the deep insights, specialized knowledge, and wealth of experience with the topics and technical considerations your audience wants to know. These same people can also become gatekeepers to your ability to tell your best stories and profile the cool stuff your company is doing.

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By Ann Gynn published November 23, 2020

How to Do Inclusive Content That Helps Your Audience and Business

Creating inclusive content doesn’t require your brand to make a major statement on social justice or take a big stand on a hot topic.

It does require you to think differently, recognize what you don’t know, and use words more purposefully. But the extra effort is worth it.

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By Content Marketing Institute Team published November 20, 2020

Turkey and Green Beans Gone Viral (and a Virtual Visit to a Museum) [The Weekly Wrap]

By Klaus-M. Schremser published November 19, 2020

Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine

By Lisa Murton Beets published November 18, 2020

Manufacturing Content Marketers Shift Gears in a COVID-19 World [New Research]

By Jodi Harris published November 17, 2020

How to Make the Google Algorithm Work for You

By Aaron Agius published November 16, 2020

How to Use Live Chat Data to Drive New Content Marketing Ideas

By Content Marketing Institute Team published November 13, 2020

Personalized Palettes, a Content Exercise, and The Witches Lesson

By Konrad Sanders published November 12, 2020

Whip Up a Tantalizing Blog Post With These 9 Ingredients

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