Editor’s note: Given SEO’s role in content marketing and its rapid evolution, we updated this post on auditing your site.

Website content audits for SEO purposes have had a negative stigma associated with them for some time. They can be tedious, time consuming, and it can take time to see results, but they are necessary for driving website success.

Because of Google’s frequent algorithm updates and improvements, SEO rules and best practices are constantly changing. Reevaluating your SEO and your strategies is one of the only ways to stay on top of these changes and continue to move your website content forward.

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Editor’s note: This article debuted in the July issue of the now digital-only Chief Content Officer magazine.

Do you remember your first real content failure? I’m not talking about the time you missed a massive deadline or when you caught that glaring typo in the middle of a big presentation as you were giving it. I’m talking about fall-on-your-face, punch-to-the-gut, ego-crushing failure.

I remember mine.

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