By Robert Rose published December 6, 2019

Should Data Really Be in the Content Driver’s Seat? [The Weekly Wrap]

Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Dec. 6, 2019

This week I’m thinking about whether a Moneyball approach to content can predict the stories we should tell. I offer my take on a news story that suggests the age of customer experience is over. I talk with Cathy McKnight about the difficulty of (fairly) measuring content’s impact. And I share an article that will lead you to a shiny new metadata strategy.

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By Allison Carroll published December 5, 2019

The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Do you remember the last marketing email you opened? What about the last Facebook ad you read? Chances are, the answers are no.

Do remember the last greeting card you received in the mail? Probably.

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By Aleh Barysevich published December 4, 2019

21 YouTube SEO Tools to Boost Your Video Rankings

By Paul Longhenry published December 3, 2019

Now You’re Segmenting With Science: How to Use Quantitative Psychology

By Robert Rose published December 2, 2019

The Demand-Gen Content Investment: Good to Great? [New Research]

By Robert Rose published November 29, 2019

Favorite Interviews, Rare Good News, and More To Be Thankful For [The Weekly Wrap]

By Ann Gynn published November 28, 2019

4 Content Experiences That Keep On Giving

By Bryan Arnott published November 27, 2019

What This Agency Did to Rank Its Blog at the Top of Google (Case Study)

By Ann Gynn published November 26, 2019

How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing

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