Are you reading this during a break from creating content? Wish you didn’t have so many pieces to write or edit? Challenged by having to develop original content for multiple channels?
No matter how large your team, repurposing can be the solution to lighten the content creation workload. It’s also a good way to get your content in front of more people in formats they might prefer better.Continue Reading
People, process, and product. That’s the essential trilogy at the heart of a successful business – as fans of the CNBC reality show The Profit know (yes, I’m one of them).
In that show, serial CEO Marcus Lemonis works to get those factors right when he invests in a struggling business.
Every successful content marketing program relies on a similar magic trilogy, which goes by the name content operations (or content ops, if you prefer).Continue Reading
