Are you a left or right brain?
If you’re comfortable with numbers, logic, and reasoning, you’re a left brain.
If you’re creative and rely on intuition to make decisions, you’re a right brain.
Mathematics? Left brain.
Art? Right brain.
In the world of marketing:
Automation? Left brain.
Creative? Right brain.
Editor’s note: If you don’t evaluate its effectiveness, how do you know your content’s value? That’s why we’ve updated this guide to help you measure your content marketing program.
No matter how creative, memorable, or popular your content is, every asset will be judged by the impact it makes on your business’s bottom line.
