This week, we noticed the NFL and Nickelodeon repackaging content, a sewer district naming names, and a $75 million content property that’s only now considering a website.

NFL recruits a new audience on Nickelodeon

WHO: National Football League and kids’ cable channel Nickelodeon

WHAT: Nickelodeon (owned by ViacomCBS Domestic Media) recently aired a kids’ version of the NFL wild-card playoff game between the Chicago Bears and New Orleans Saints on Nickelodeon. (The mainstream version aired on CBS.)Continue Reading

Updated Jan. 14, 2021

When you think of search engines, it’s usually Google, Microsoft Bing, and Yahoo. And yet, as one of the largest search engines in the world, with more than 2 billion monthly active users, is YouTube.

Most people consider YouTube as a social media platform, which it is, but it also behaves a lot like a traditional search engine. Visitors enter their query and get a list of videos ranked by relevance.

That’s why optimizing video content is critical to ranking and accessing the audience on YouTube. Fortunately, a lot of the traditional SEO rules apply here as well. Find the right keywords to communicate relevance, design a good user experience to drive engagement, and use analytics to find and fix whatever is not working.Continue Reading