By Aaron Agius published February 18, 2021

Go Beyond Ego Bait and Create Roundups That Resonate

The least favorite blogging format is also the most successful – roundup posts.

Yes, roundups still rank the most effective blog format, according to Orbit Media’s seventh annual Blogging Survey published in fall 2020.

Roundups are the least favorite blog format but one of the most successful, according to @Orbiteers 2020 #blogging survey via @CMIContent. Click To Tweet

With that in mind, let’s explore a few ways to do roundup articles better – that don’t just include quote after quote in hopes the experts will share and expand your audience – and still deliver the results your business demands.Continue Reading

By Robert Rose published February 17, 2021

What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

When you invest in content, you want the most people to see it. So you launch it where it has the best chance to be seen by the highest number of the right people in the shortest time.

Unfortunately, that means your content fights with everyone else’s for attention.

Does it make more sense to publish your content in a quiet space or try to stand out in a noisy one?

The art of deciding where to place content for the biggest impact is called media planning. And it’s at the heart of every great marketing strategy.Continue Reading

By Ann Gynn published February 16, 2021

5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing

By Content Marketing Institute Team published February 12, 2021

Forget the Super Bowl Ads – Brands Took Their “A” Game to Twitter [Content Marketing Examples]

By Jodi Harris published February 11, 2021

Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book]

By Aaron Orendorff published February 10, 2021

50 of the Best Social Media Tools Selected by Top Marketers

By Robert Rose published February 9, 2021

Don’t Let Content Marketing Be a Dead-End Career [New Framework]

By Ann Gynn published February 8, 2021

How One Brand Grew a Massive Audience by Building a News Site [Example]

By Content Marketing Institute Team published February 5, 2021

3 Brands Crank Up the Volume [Content Marketing Examples]

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