By Robert Rose published February 14, 2020

Avoid the Heartbreak of Lengthy Strategies, Expert Assumptions, and More [The Weekly Wrap]

Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Feb. 14, 2020

This week I’m thinking about the trap between strategy and planning. I offer my take on a new article that claims publishing less content is helping publishers grow their audiences. Veteran content marketer Rich Schwerin shares his thoughts about the business challenges of content strategy today. And I point you to an article about deconstructing a content marketing platform to come up with a better content marketing plan.

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By Ann Gynn published February 13, 2020

Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples]

Let’s play a game. Match the numbered brand with the lettered media property below.

(1) NASCAR
(2) Ancestry
(3) Destination Cleveland

(A) The Bachelor
(B) The Crew
(C) Who Do You Think You Are?

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By Mike Murray published February 12, 2020

How to Use SEO to Boost Branded Keyword Rankings on Google

By Carina Rampelt published February 11, 2020

The What, Why, and How of TikTok for B2C Brands [Examples]

By Daniel Hochuli published February 10, 2020

The Right and Wrong Ways to Use Vanity Metrics

By Robert Rose published February 7, 2020

Under Pressure? Don’t Worry, Stop Overthinking [The Weekly Wrap]

By Kim Moutsos published February 6, 2020

4 Content Marketing Goals That Really Matter to the Business

By Stephanie Stahl published February 5, 2020

Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]

By Joe Williams published February 4, 2020

Don’t Forget These 7 Tips to Get More Search Traffic

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