By Dennis Shiao published February 19, 2020

Stop Wasting Time: Review Your Website Analytics

Is reviewing site analytics something that’s always on your to-do list but never gets crossed off?

Andy Crestodina of Orbit Media says that doesn’t make sense. “The reason to use analytics is to stop wasting time and to abandon those tactics and processes that don’t make a difference. I use analytics because I’m busy,” he says.

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By Jodi Harris published February 18, 2020

Want More Business? Narrow Content Focus to Targeted Accounts

Editor’s note: Given the vital role technology plays in achieving content marketing success, we’re taking a closer look at how today’s thought leaders are bringing unique perspectives and personal experiences to the work they do in this space.  

We often think of business growth in terms of “more” – reaching more people, delivering more content, selling more products, and so on. It’s one of the reasons content marketers heavily rely on tech solutions to speed up their processes and scale their campaigns.

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By Aaron Agius published February 17, 2020

6 Things You Should Stop Doing to Content [Tools]

By Robert Rose published February 14, 2020

Avoid the Heartbreak of Lengthy Strategies, Expert Assumptions, and More [The Weekly Wrap]

By Ann Gynn published February 13, 2020

Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples]

By Mike Murray published February 12, 2020

How to Use SEO to Boost Branded Keyword Rankings on Google

By Carina Rampelt published February 11, 2020

The What, Why, and How of TikTok for B2C Brands [Examples]

By Daniel Hochuli published February 10, 2020

The Right and Wrong Ways to Use Vanity Metrics

By Robert Rose published February 7, 2020

Under Pressure? Don’t Worry, Stop Overthinking [The Weekly Wrap]

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