This week in content marketing, we’re talking about the opposite of clickbait, the solid growth in search volume for marketing terms, and a sweet (overlooked) content opportunity. 

Helpful launch code hides in plain sight

WHO: Business.com

WHAT: The dry, label headline Automated Email Sequence Examples hides a useful article. Marisa Sanfilippo’s piece distills comprehensive information into what could be mistaken for a simple examples post. Despite the less-than-inviting headline, it’s a great read with detailed advice for anyone interested in learning about or improving their automated email nurturing programs.Continue Reading

Updated Jan. 21, 2021

I recently spent several hours of a Sunday afternoon making homemade pasta, a remarkably messy activity that gave me a deep appreciation for the complexities behind a simple strand of spaghetti.

I had no idea there are multiple kinds of flour to use in almost infinite combinations, depending on the type of pasta you’re after.

For many marketers, our relationship with content is much the same.

We happily employ the products of content marketing without really understanding the intricate dance that led to their creation. Even those of us responsible for a step or two in that process lack a comprehensive, end-to-end view of content creation.Continue Reading