Artificial intelligence comes to fruition by teaching a machine to think and react like a human being.

Google refers to content created with the help of artificial intelligence as automatically generated content, better known as spam. Maybe creative thinking will be something machines can eventually master, but we are not there yet. Machines can’t grasp things like style, voice, and perspective, no matter how intelligent they might be.Continue Reading

What’s it like to work in content marketing? Is it a rewarding career? Does it pay well? What’s the career trajectory?

You certainly know your answers to these questions. But, until now, little industry research has dived into content marketing careers.

We set out to find answers. Our goal is to help content marketers understand their opportunities and positions – and help companies develop meaningful roles and the resources and opportunities to retain them.Continue Reading