By Ann Gynn published April 22, 2021

The Best Proofreading and Editing Tips (Spoiler: Don’t Do Them at the Same Time)

Updated April 22, 2021

Want to know a few scary truths ignored by too many content creators?

Editing and proofing are not the same. And you can’t adequately execute the two simultaneously.

You can’t adequately edit and proofread at the same time, says @AnnGynn via @CMIContent. Click To Tweet

And if you think the same person can write, edit, and proof their own work, you should be afraid, very afraid of publishing that content.

Even the U.S. Bureau of Labor Statistics recognizes proofreaders as distinct from editors. Its description of proofreaders’ duties includes: “Read transcript or proof type setup to detect and mark for correction any grammatical, typographical, or compositional errors. Excludes workers whose primary duty is editing copy.

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By Robert Rose published April 21, 2021

How to Demystify the Process of Measuring Content Marketing ROI [Video Show]

I’m not a handy guy, but I know how to use a tape measure. If I use the tape measure to figure out the height of my fence, I can determine the value of my house, right?

Well, no, of course not.

Yet when it comes to measuring the effectiveness of marketing, we often make these kinds of leaps. We look at some arbitrary measurement – like page views or downloads – and try to link it to a return on investment.

In the latest episode of Marketing Makers – the series for those who make marketing work, I delve into the sometimes-mystifying process of measuring the return on investment for marketing – and, more specifically, the content that feeds the marketing machine. I walk you through the art and science of putting together all those arbitrary numbers to tell a story about helping business performance.Continue Reading

By Ann Gynn published April 20, 2021

Is It Time to Join Clubhouse? 3 Content Marketers Weigh In

By Ann Smarty published April 19, 2021

How to Drive Organic Clicks and Leads From Your Instagram Channel

By Content Marketing Institute Team published April 16, 2021

Content Examples We Loved This Week (They’re Not All Fungi and Games)

By Kim Moutsos published April 15, 2021

How to Set Content Marketing Goals That Matter to Business Leaders

By Lisa Murton Beets published April 14, 2021

How Well Does Content and Marketing Help Sales Teams? [New Research]

By Midori Nediger published April 13, 2021

3 Graphic Design Tips for Non-Designers

By Manick Bhan published April 12, 2021

5 Mistakes That Google Doesn’t Like and How to Stop Making Them

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