Poorly conceived website pages devoted to frequently asked questions can confuse and bore users while falling short of their SEO potential.
If you plan or revise them well, FAQ pages can pay off for your company for branded and non-branded keywords.
If You Give a Community a Cookie … How to Create a Great Digital Neighborhood
Think about the neighborhood you live in. Why do you love it? Why do you hate it?
When my family built a home, we knew our choices would be about much more than cabinets and flooring. We needed to pick the right community for us.
As community manager for the Content Marketing Institute, I’ve learned that the way we design our “neighborhood” plays a huge role in how our audience experiences the brand.
