By Kim Moutsos published November 12, 2019

175+ Favorite Tech Tools of Content Marketers

We’ve updated this article with the 2019 results of our survey asking about favorite content tech tools. Many have stayed at the top, while new ones have jumped onto the lists.

Want to be a better content marketer? Don’t overlook the importance of technology.

CMI research shows content tech proficiency is a key differentiator between the most successful and the least successful content marketers.

Continue Reading

By Joe Pulizzi published November 11, 2019

Marketing 2030: 7 Laws for Content Marketing Success

This article is based on Joe’s keynote presentation at Content Marketing World 2019. You can see the presentation slides  here.

First, I’d like to apologize.

Back in 2008, when Newt Barrett and I wrote the book Get Content Get Customers (please, do not buy this book), I wrote some things that simply aren’t true. At least not anymore.

Continue Reading

By Robert Rose published November 8, 2019

Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap]

By Dennis Shiao published November 7, 2019

Analyze 6 Elements to Land Better Conversion Rates

By Lisa Murton Beets published November 6, 2019

What’s Happening in Manufacturing Content Marketing [New Research]

By Jodi Harris published November 5, 2019

How to Engineer Your Brand’s Instagram Success Story

By Lin Ying published November 4, 2019

Channel Broadcast News to Better Your Content Marketing

By Robert Rose published November 1, 2019

How to Plan for Spontaneity and React to Google’s New Algorithm [The Weekly Wrap]

By Ann Gynn published October 31, 2019

5 Writing Tricks to Treat Your Audiences

more articles

DISCOVER MORE FROM INFORMA TECH

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL