By Content Marketing Institute Team published April 16, 2021

Content Examples We Loved This Week (They’re Not All Fungi and Games)

This week, we’re talking about growing fans of fungi, gaming for fun and data, and translating a serious message into something people will watch.

Fungi catalog prompts the best compliment ever

Family-owned Fungi Perfecti mails out a print catalog once a year to promote the health values of gourmet and medicinal mushrooms – and sell products.Continue Reading

By Kim Moutsos published April 15, 2021

How to Set Content Marketing Goals That Matter to Business Leaders

Updated April 15, 2021

Have you ever heard a sales leader or business exec disparage content marketing as “arts and crafts” or wonder about its business value? You aren’t the first.

The myth that content marketing is some nebulous, feel-good, unmeasured thing gets told all too often.

But why?

The business purpose of content marketing is literally written into its definition:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.

Continue Reading

By Lisa Murton Beets published April 14, 2021

How Well Does Content and Marketing Help Sales Teams? [New Research]

By Midori Nediger published April 13, 2021

3 Graphic Design Tips for Non-Designers

By Manick Bhan published April 12, 2021

5 Mistakes That Google Doesn’t Like and How to Stop Making Them

By Content Marketing Institute Team published April 9, 2021

How to Elevate Brand Stories So They Pack an Emotional Punch [Examples]

By Tom Treanor published April 8, 2021

14 Ways to Get More Opt-Ins From Your Content

By Ann Gynn published April 7, 2021

Is Proving Content Marketing ROI an Impossible Dream?

By Ann Gynn published April 6, 2021

Guest Blogging: A Step-by-Step Guide

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