You can publish a steady stream of social media content that will attract an audience without having to create it from scratch.

How?

Content curation. It’s also a helpful way to turn your social channels into thought leadership platforms where it’s not always your brand doing the talking. You’ll be known as a go-to resource for your industry as long as you don’t claim it as your own (that’s plagiarism).Continue Reading

Content can never achieve greatness if it doesn’t see the light of day.

But most of the work involved in publishing content happens in a little illuminated behind-the-scenes process.

Someone with operations responsibilities, including oversight of the production process, is essential to a content marketing team. They shepherd the completed content down the field and over the goal line – getting it published (online or in print) for audiences to consume.Continue Reading