By Robert Rose published February 28, 2020

Ad Age Content Marketing Finalists Are Ads. It’s Wrong and It Matters.

First – a preface. The following post is a bit of a rant, and it’s mostly directed at me. Mea culpa here. We at CMI are self-described evangelists of the approach and philosophy of content marketing. We care. And I quite frankly have built a career about getting it right. When others don’t, that responsibility lies squarely upon our shoulders.
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By Robert Rose published February 27, 2020

Avoid Predictions and Analyze the Possibilities of the Future [The Weekly Wrap]

Editor’s note: Sometimes you need to break the rules. We’re publishing The Weekly Wrap a day early to make room for a timely (and related) post from Robert Rose. Read and listen now. Then check back tomorrow.

Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Feb. 28, 2020

This week I’m wondering about stories from the future. I look at Ad Age’s content marketing awards – and find them to be aged ads. I talk with trend hunter and innovation expert Jeremy Gutsche about a methodology for seeing into the future. And I share several articles about future-proofing your content marketing strategy.

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By Cathy McPhillips published February 26, 2020

Most Agencies Bet on This Distribution Model [New Research]

By Aleh Barysevich published February 25, 2020

7 Free Keyword Research Tools for Content Marketers

By Robert Rose published February 24, 2020

No One Can Break Your Content Rules If They Don’t Exist

By Robert Rose published February 21, 2020

The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap]

By Chris Collins published February 20, 2020

Offer a Content Upgrade and See Conversion Rates Rise

By Dennis Shiao published February 19, 2020

Stop Wasting Time: Review Your Website Analytics

By Jodi Harris published February 18, 2020

Want More Business? Narrow Content Focus to Targeted Accounts

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