“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them.”
Want More Creative Content Ideas? Break These 6 ‘Rules’
Non-Gaming Brands Find Value in the Twitch Audience
It seemed to happen overnight and with little warning: Video gaming grew out of its awkward phase, emerged from mom’s basement and confidently launched itself onto the social media scene – winning the attention of millions of active and deeply engaged viewers in the process.
With the help of streaming media technology and a virtually unlimited ability for consumers to build social communities around the things they love, massively popular video games like Call of Duty and League of Legends have been transformed from isolated youth activities into powerful and participatory online events. The new entertainment category these events have spawned – esports – is projected to reach $1.65 billion in market revenue by 2020, making it a lucrative playing field for enterprising marketers.
