By Robert Rose published September 20, 2019

The Weekly Wrap: All About How to Win at Presenting

Listen to the Weekly Wrap right here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Sept. 20, 2019

This week I ponder whether we might be burying our best “B” stories when pitching new content ideas and approaches for C-suite buy-in. Then I explore potentially troubling data on how Americans feel about their online news sources and offer my take on where marketers’ responsibilities lie when advocating for the truth. Lastly, I deliver marketers from the depths of glossophobia with a double dose of tips and advice for jitter-free live presentations.

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By Amanda DiSilvestro published September 19, 2019

Why You Should Do This Helpful SEO Audit Once a Year

Editor’s note: Given SEO’s role in content marketing and its rapid evolution, we updated this post on auditing your site.

Website content audits for SEO purposes have had a negative stigma associated with them for some time. They can be tedious, time consuming, and it can take time to see results, but they are necessary for driving website success.

Because of Google’s frequent algorithm updates and improvements, SEO rules and best practices are constantly changing. Reevaluating your SEO and your strategies is one of the only ways to stay on top of these changes and continue to move your website content forward.

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By Anna Hrach published September 18, 2019

Failure Is Always an Option (and an Opportunity)

By Dennis Shiao published September 17, 2019

Creative + Logic = Most Helpful Content Experiences

By Jodi Harris published September 16, 2019

Nail Your Content Performance With This Measurement Starter Kit

By Robert Rose published September 13, 2019

The Weekly Wrap: How to Go Off Script AND Stay in Compliance

By Stephanie Stahl published September 12, 2019

The Most Important Lesson Learned at Content Marketing World

By Jodi Harris published September 11, 2019

How to Create a Better Distribution Plan to Get Your Content Seen

By Jodi Harris published September 10, 2019

Discover the Secrets to Successful Content Creation

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