This week, we’re talking about audiences – helping them, gaming with them (until the law gets in the way), and putting them to sleep.
Second-generation family-owned company Sailrite is a one-stop retailer with an audience-first website. Designed for DIY-inclined home and boat owners, Sailrite’s website content prioritizes education (what the audience wants to know) over promotion (what the company wants to say or sell).Continue Reading
Updated March 4, 2021
Questions about content marketing ROI are probably the ones I hear most from marketers who are struggling to build the business case and demonstrate content marketing results.
We know our customers are tuning out advertising. And as consumers, we know we are ingesting more information online. In fact, since the beginning of 2020, Internet Live Stats.com estimates that search engine queries have increased by 2.5 times.
Whether it’s because we are working from home more, buying online more, or simply consuming more content, the end result is the same. We are looking to get more informed and looking to be entertained more. We are not looking for ads.Continue Reading
