By Ann Gynn published February 2, 2023

Is Twitter Still a Thing for Content Marketers in 2023?

The world survived the first three months of Elon Musk’s Twitter takeover.

But what are marketers doing now? Did your brand follow the shift Dennis Shiao made for his personal brand? As he recently shared, he switched his primary platform from Twitter to LinkedIn after the 2022 ownership change. (He still uses Twitter but posts less frequently.)

Are those brands that altered their strategy after the new ownership maintaining that plan? What impact do Twitter’s service changes (think Twitter Blue subscriptions) have?Continue Reading

By Cathy McKnight published February 1, 2023

Don’t Avoid Content Operations; Use This Helpful Framework Now

More and more marketers of all ilk – inbound, outbound, social, digital, content, brand – are asked to add content operations to their list of responsibilities.Continue Reading

By Jodi Harris published January 31, 2023

Looking for a Content Marketing Job? Follow This Advice To Get Noticed

By Lisa Dougherty published January 30, 2023

5 Simple Things You Can Do To Improve the Content Experience for Readers

By Robert Rose published January 27, 2023

2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]

By Thomas Peham published January 26, 2023

How To Scale Your Content Marketing Strategy To Improve Efficiency

By Robert Rose published January 25, 2023

B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]

By Tyler Tafelsky published January 24, 2023

How To Help the Perfectionist on Your Content Team, Even If It’s You

By Dennis Shiao published January 23, 2023

Forget the Resume – Use Content Marketing To Land a Job

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