By Steve Linney published October 15, 2018

A Primer to Boost Your Content’s Readability

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. What about you? Is your brand deliberately centered on readability?

At its purest, readability is about keeping things simple. It’s about explaining things in as straightforward terms as possible. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Among the potential problem areas:

Continue Reading

By Kim Moutsos published October 12, 2018

3 Content Marketing Strategy Reminders That Lurk in a Surprising Place

Did you catch Joe Pulizzi’s talk at Content Marketing World 2018? In it, he revealed the secrets of life and marketing (sorry if you missed it).

I won’t give everything away here, but I will let you in on one of the (no longer secret) secrets: Cut everything from your day that doesn’t get you to your goal.

“To be successful, we need to remove what’s in our way of doing the great things,” Joe says. “We have to clear away all the distractions.”

It’s great advice. And, as Joe notes, it serves people like Bill Gates and Warren Buffett well.

Continue Reading

By Jodi Harris published October 11, 2018

How Voice-Activated Tech Will Change Content Marketing

By Lisa Murton Beets published October 10, 2018

2019 B2B Content Marketing Research: It Pays to Put Audience First

By Robert Katai published October 9, 2018

Why You Need Vertical Visuals If Your Audience is Mobile

By Amir Bazrafshan published October 8, 2018

The 5 New Rules of Video Marketing Success

By Meenakshi Krishnan published October 5, 2018

7 Instagram Stickers That Can Make Your Stories Even Better

By Ann Gynn published October 4, 2018

If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

By Allen Murabayashi published October 3, 2018

Is Your Brand Breaking the Law on Social Media?

more articles