By Robert Rose published December 13, 2019

That Peloton Ad – Mistake or Failure? Plus, How to Keep Audience Attention [The Weekly Wrap]

Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Dec. 13, 2019

This week I’m thinking about the mistake or failure in light of the viral-for-the-wrong-reason Peloton ad. I offer a fresh take on a news piece that explains how The Wall Street Journal uses audience data to keep subscribers coming back. I talk with Jay Acunzo about creativity, show design, and holding audience attention. And I share a post that outlines the five common mistakes you might be making with your content marketing strategy.

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By Dennis Shiao published December 12, 2019

How to Do Brand Storytelling in 3 Successful Ways

Most brands are poor at brand storytelling. They take the “brand” component too literally and make it all about them. Or they create content without a real story.

Done well, brand storytelling can be not only a differentiator but a memorable opportunity to draw and engage an audience.

Let’s explore three avenues for successful brand storytelling shared at Content Marketing World 2019.

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By Robert Rose published December 11, 2019

2020 B2C Content Marketing: An Excellent Adventure [New Research]

By Stephanie Stahl published December 10, 2019

Back to the Future? 90 Content Marketing Predictions for 2020

By Patti Haus published December 9, 2019

What 8 of the Most Popular TED Talks Can Teach You About Content Marketing

By Robert Rose published December 6, 2019

Should Data Really Be in the Content Driver’s Seat? [The Weekly Wrap]

By Allison Carroll published December 5, 2019

The Unicorn of Content Marketing: The Mailbox NOT the Inbox

By Aleh Barysevich published December 4, 2019

21 YouTube SEO Tools to Boost Your Video Rankings

By Paul Longhenry published December 3, 2019

Now You’re Segmenting With Science: How to Use Quantitative Psychology

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