By Inna Yatsyna published March 21, 2019

What the H? How to Make Your Tags Matter in SEO

Content must be useful and unique to attract your target audience. But if it’s not visible, people will never even know about your unique, useful content.

Thus, before you can have your audience’s eyes, search engines must see your content. And to attract search engines to your content, you need to think about your heading tags.

Visible as <H> in your HTML code, heading tags are scanned by search engine bots and are the portion of your content most visible on search engine results pages.

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By Grant Polachek published March 20, 2019

Need a New Web Domain? Read this First

Your brand most likely operates its website on a domain with the company’s name. Or perhaps your matching domain wasn’t available. Diving deeper into the world of domains for your content marketing purposes will allow you to find helpful opportunities.

Are you planning a new microsite or content hub? Looking for custom domains for a campaign? The options can be overwhelming – what extensions should you use, how much should you pay to acquire the domain, what can you do to avoid premium prices?

Sit tight. I’m going to teach you about making smart decisions about domain extensions, what add-ons to include, and how much to budget for a domain.

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By Shane Barker published March 19, 2019

Calculate Your Influencer Marketing ROI in 5 Steps

By Annemaria Nicholson published March 18, 2019

How to Smash Silos and Better Integrate Marketing Teams

By Clare McDermott published March 15, 2019

Rant Alert: Content Marketers Must Up Their Data Game

By Dennis Shiao published March 14, 2019

How to Be the Content in the Enviable Google Answer Box

By Ann Gynn published March 13, 2019

Don’t Miss Out on These 7 Ways to Use Your Social-Share Data

By Kim Moutsos published March 12, 2019

3 Myths in Content Marketing and How to Counter Them

By Robert Katai published March 11, 2019

5 Forgotten Ways to Improve Your Link-Building Strategy

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