Someone set the strategy. The content is scheduled. The brief arrived. Now comes the “fun” part – creating something.
I put fun in quotation marks because every content creator recognizes the struggle to find the right word, craft the right phrase, or just get the darn thing done.
I know this from long experience. And I infer that this experience is nearly universal from watching what visitors read on the CMI blog.
Updated Aug. 3, 2020
How is your summer going?
If 2020 was a movie – it would be Jaws. The mayor of Amity has successfully dismissed the threat, rejected the findings of the leading scientist, and we’ve just watched the poor fisherman get attacked in the harbor as snipers and professional law enforcement circle the wrong beaches that have been reopened. Now, it’s up to us. We are Brody, Quint, and Hooper – piling into a boat to take on the viral beast ourselves.
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