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And that’s a wrap of the week ending July 10, 2020

This week I’m wondering when the other shoe is going to drop – and how bad (or good) that’s going to be. I talk with content marketing strategist Marissa Gbenro about where CMOs plan to spend their predicted budget increases next year. And I share an article on five content lessons that are all about good news.

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Too often, when content marketers talk mistakes, they’re referring to typos, grammatical errors, and misspellings.

That narrow focus on the granular could be their biggest gaffe.

That’s what we discovered after asking ContentTECH Summit presenters for the biggest mistakes they see happening in the content creation, production, and promotion processes.

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