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And that’s a wrap of the week ending July 3, 2020

This week I’m wondering whether we’re squeezing out all the big ideas. I talk with Manifest Executive Chairman David Brown about whether we’re squeezing out all the great people. And I point to an article that offers 18 ideas to squeeze yourself out of writer’s block.

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Every corner of B2B is drowning in identikit, low-value content.

Why? Is it because B2B involves complicated subject matter, stuffy audiences, and restrictive brand compliance?

No. They don’t even make the list, according to 105 B2B content marketers in the United States, United Kingdom, Germany, and the Netherlands we surveyed last year at Radix Communications.

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