By Clare McDermott published August 15, 2022

8 Must-Haves for High-Quality Original Research

Content marketing can get attention for your company. Publishing original research can earn something much more elusive: authority.

Producing original research indicates your brand has insights about your industry that no one else owns. Given how hard it is to say something truly new and compelling with content marketing, it’s a small wonder more people don’t use original research.

But not all research projects are created equal, and over the years, I’ve learned to spot research inexperience. These eight signals tell me whether a study was well designed or produced.Continue Reading

By Robert Rose published August 12, 2022

This Is Why No One Uses Your Content [Rose-Colored Glasses]

“Isn’t it obvious?”

How many times have you asked this? That phrase often comes out when you realize some request or suggestion you thought you conveyed wasn’t acted on.

This signal amplification bias (as psychologists call it) explains how most miscommunication happens. People routinely fail to realize how little they actually communicate to their colleagues.

In other words: People believe they said a lot more than they really said.Continue Reading

By Ann Gynn published August 11, 2022

25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing

By Ann Gynn published August 10, 2022

3 Ways To Get Bigger Content Marketing Results With a Small Team

By Chris Gillespie published August 9, 2022

Stop Treating Design Teams as Vending Machines for Your Content’s Graphics

By Debamrita Ghosh published August 8, 2022

Keep Your Audience Top of Mind With the Simple Jobs-To-Be-Done Formula

By Robert Rose published August 5, 2022

Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]

By Ann Gynn published August 4, 2022

40+ Mistakes Derailing Your Content Team (and How To Fix Them)

By Kim Moutsos published August 3, 2022

Try These 5 YouTube Video Tips and Watch Your Results Improve (or Not)

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