By Ann Gynn published December 14, 2018

4 Real-Life Ledes: Why They Work (and What Could Be Better)

OK, the original plan for this article was to provide great examples of ledes in B2B and B2C content marketing.

But a funny thing happened in that search – mediocre ledes dominated.

That’s disappointing because, next to the headline, the lede is everything. It’s the determining factor on whether to read the article. The lede has many responsibilities – to hook the reader, to indicate the subject matter, to set the article tone, etc.

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By Kim Moutsos published December 13, 2018

2 Things to Know About Visual Content Strategy in 2019

It’s time for content marketers and content strategists to take back control of their visual content strategy.

That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. It’s a topic close to his heart. By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry. By night, he’s an avowed comics geek who consults for Marvel Comics and teaches and writes about visual content strategy.

But don’t worry. He’s not suggesting you upset your relationship with your creative services or visual design teams. He’s suggesting you wrest control of your visuals from Microsoft, Google, Facebook, Twitter, and LinkedIn.

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By Lisa Murton Beets published December 12, 2018

B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

By Stephanie Stahl published December 11, 2018

85+ Expert Predictions for Content Marketing in 2019

By Dennis Shiao published December 10, 2018

How to Use LinkedIn as a Brand Publishing Platform

By Aaron Agius published December 7, 2018

7 Content Marketing Tasks to Automate Right Now

By Leslie Carruthers published December 6, 2018

How 6 Brands Stand Out and Get Results from Content Marketing

By Manish Dudharejia published December 5, 2018

How These Unusual Sources Make Your Content Stand Out

By Ann Gynn published December 4, 2018

Shouldn’t Every Piece of Content Be Clickbait?

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