By Jodi Harris published November 16, 2018

How to Survive the Ongoing Confusion With SEO

Search is one of the most vital – and misunderstood – components of a content distribution strategy.

The ongoing algorithm shifts initiated by the search engines make it hard to be confident that you’re doing everything you can to optimize content performance.

As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield, digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities they hold for content marketing.

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By Bethany Johnson published November 15, 2018

Build a Great Brand: Align What You Think, Do, and Say

“Content marketing is becoming marketing.” That’s the first item John Hall cites in his Forbes article about 2019 content marketing trends to watch.

Once a radical idea (despite its historical roots), the concept of replacing one-sided information pushes with two-way conversations and relationships with audiences is now commonplace with marketing teams.

“Content is one of the best tools you have for earning trust, building your brand, generating site traffic and qualified leads, and everything in between,” writes John, co-founder and president of Calendar.

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By Mike Murray published November 14, 2018

Slow Page Load Time Not Always the Culprit in Poor SEO Rankings

By Jonathan Crossfield published November 13, 2018

Data Privacy Law: Ignorance Is No Excuse

By Pam Didner published November 12, 2018

3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams

By Sarah Mitchell published November 9, 2018

Are You Measuring Right in Your Content Marketing?

By Mike Murray published November 8, 2018

15 Search Intent Tips, Examples, and Resources for SEO Keywords

By Lisa Murton Beets published November 7, 2018

The One Thing Manufacturing Content Marketers Must Do Now [New Research]

By Jodi Harris published November 6, 2018

How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

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