By Robert Rose published August 16, 2019

The Weekly Wrap: Data Makes Content Marketing Better

Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Aug. 16, 2019

This week I’m thinking about the danger of forgetting that “buy-in” doesn’t necessarily mean “all in.” I offer a fresh take on a news piece asking why so many content marketers overlook one obvious (and effective) tactic. I talk with Salesforce’s Heike Young about finding no-cost ways to use data in content – and why sales enablement strategy trumps TikTok strategy every time. I point to an article that will help you spice up your content strategy. And all that conversation gets done in 30 minutes.

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By Carla Johnson published August 15, 2019

How This Marketer Electrifies ‘Energy is Good’ Stories (B2B CMY Finalist)

Editor’s note: We’re sharing insights from Content Marketer of the Year finalists on the blog before we announce the winner at Content Marketing World in September. This is the first year we will name a Content Marketer of the Year in two categories – B2B and B2C. 

Corrado Paolucci is working to change how people think about energy’s complex role in the climate change saga.

His work as the content strategy and newsroom manager at Eni, an Italy-based global energy company, earned him a place on the list of finalists for 2019 B2B Content Marketer of the Year.

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By Michele Linn published August 14, 2019

7 Things Successful Marketers Do With Original Research

By Ann Gynn published August 13, 2019

Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes

By Mark Jones published August 12, 2019

How to Make Your Brand’s Podcast Soar to Top of the Charts

By Robert Rose published August 9, 2019

The Weekly Wrap: It’s Time to Do Something About Diversity

By Carla Johnson published August 8, 2019

3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist)

By Jodi Harris published August 7, 2019

How to Get More Value From Your Email Marketing Tech

By Ann Gynn published August 6, 2019

What If You and Your Brand Could Break Up with Social Media?

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