How To Put AI To Work for Better Content Marketing
How do you put AI’s content marketing capabilities in play for your brand? Experts presenting at Content Marketing World share what to do – and what not to do.
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How To Scale Content Production by Focusing on Operations [25+ Expert Ideas]
Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI). But...
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7 Core Roles of a Content Marketing Team
How many of these seven content-related roles live in your...17+ Tips To Help Your Brand Ride Today’s Social Media Roller Coaster
The social media landscape has changed. X, formerly known as...5 Content Discovery Trends To Inform Your Marketing Strategy
Content consumption patterns have stayed mostly the same in recent...
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Video & Visual
3 Scriptwriting Secrets To Elevate Your Brand’s Videos, Presentations, and More
Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to...
How Purdue University’s Award-Winning Video Transformed Recruitment With Emotive Storytelling
Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover...
Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage
Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot...