Your brand most likely operates its website on a domain with the company’s name. Or perhaps your matching domain wasn’t available. Diving deeper into the world of domains for your content marketing purposes will allow you to find helpful opportunities.

Are you planning a new microsite or content hub? Looking for custom domains for a campaign? The options can be overwhelming – what extensions should you use, how much should you pay to acquire the domain, what can you do to avoid premium prices?

Sit tight. I’m going to teach you about making smart decisions about domain extensions, what add-ons to include, and how much to budget for a domain.

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Almost 80% of brands say they dedicated budget this year to influencer marketing, according to Relatable’s 2019 State of Influencer Marketing Report. By 2020, an estimated $8 billion is expected to be spent on Instagram influencer marketing alone.

While these statistics clearly show the growth in influencer marketing, they do not tell us whether it’s being done well. To determine the success of your influencer program, you need to track campaign performance and make sure the return is adequate for the investment.

This step-by-step plan enables you to track your influencer campaign ROI. Read on and get ready to launch your next influencer program.

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