Updated July 5, 2022
Content marketers know how to sway people. You know exactly who your audience is, what they need, and exactly how they want to consume it.
You can use the same skillset to persuade editors at third-party outlets to publish your contributed content. Then, you can widen your brand’s reach to new people who have an interest in your content.Continue Reading
“This ship is just so hard to turn.”
That phrase might sound familiar. I often hear it from clients, usually regarding some suggested change to existing processes. People lament the difficulty of doing something new because it requires changing or stopping something old.
Institutional momentum resists stopping (or changing). That’s true even when the answer to the question “Why not just stop doing the old thing?” is “I don’t know.”
Sometimes, you don’t know that you know.Continue Reading
