By Kim Moutsos published December 13, 2018

2 Things to Know About Visual Content Strategy in 2019

It’s time for content marketers and content strategists to take back control of their visual content strategy.

That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. It’s a topic close to his heart. By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry. By night, he’s an avowed comics geek who consults for Marvel Comics and teaches and writes about visual content strategy.

But don’t worry. He’s not suggesting you upset your relationship with your creative services or visual design teams. He’s suggesting you wrest control of your visuals from Microsoft, Google, Facebook, Twitter, and LinkedIn.

Continue Reading

By Lisa Murton Beets published December 12, 2018

B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%.

We don’t yet know where those increases will be spent, of course. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation.

Continue Reading

By Stephanie Stahl published December 11, 2018

85+ Expert Predictions for Content Marketing in 2019

By Dennis Shiao published December 10, 2018

How to Use LinkedIn as a Brand Publishing Platform

By Aaron Agius published December 7, 2018

7 Content Marketing Tasks to Automate Right Now

By Leslie Carruthers published December 6, 2018

How 6 Brands Stand Out and Get Results from Content Marketing

By Manish Dudharejia published December 5, 2018

How These Unusual Sources Make Your Content Stand Out

By Ann Gynn published December 4, 2018

Shouldn’t Every Piece of Content Be Clickbait?

By Shane Barker published December 3, 2018

12 Expert Ideas to Improve Your Content Marketing for Better Leads

more articles