Updated Sept. 26, 2022
Efficiency is rarely a primary concern for content marketing teams. You talk about quality, conversions, and brand alignment. Your major concerns center around the awesomeness of what you do and the results the work provides. Systems and processes take a back seat.
However, particularly in uncertain times, having a system becomes vitally important. It lets you do the right work at the right time with as little waste as possible.Continue Reading
Provided by Unbabel
Global marketers are being swept by an endless tsunami of content shared across more channels than ever: website copy, product listings, e-books, paid promotions, white papers, videos, and more. The pressure to deliver on-brand content at speed and scale has never been higher.
On top of meeting this increased demand, international brands face the additional challenges of translating those assets into multiple languages and adapting them for multiple targeted audiences – all without sacrificing turnaround times or the quality needed to engage and convert customers.Continue Reading
