By Ann Gynn published February 15, 2019

How to Make Your Writing More Powerful

Digital media fostered a generation of lazy writing.

Unlike printed publications – where space is finite – digital platforms have infinite space. The format doesn’t force writers to edit. (Twitter’s character limit is an exception. Anyone who has crafted a lengthy tweet then revised to fit within the expanded 280 characters understands.) To keep skills sharp, writers must do writing workouts.

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By Dennis Shiao published February 14, 2019

What You Need to Know About Native Advertising

Jesper Laursen, CEO of the Native Advertising Institute, defines native advertising as “paid advertising where the ad matches the form, feel, function, and quality of the content of the media on which it appears.”

Your target customers are elusive. They’re online all day and consume a lot of media, but how do you reach them with your media and your message?

Native advertising can be a solution.

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By Cathy McPhillips published February 13, 2019

Do Agencies Practice the Content Marketing They Preach? [New Research]

By Dave Brown published February 12, 2019

Here’s What We Learned From 50 of the Most Popular Blogs

By Kim Moutsos published February 11, 2019

8 Tips (and a Few Tools) for Getting S**T Done

By Roger C. Parker published February 8, 2019

6 Books to Help Content Marketers Attract Conversions, Grow Profits, and Work Better in 2019

By Dennis Shiao published February 7, 2019

Why You Need Better Conversion Tracking to Win the Sales Game

By Stephanie Stahl published February 6, 2019

How Does Your Enterprise Measure Up? A Look at Challenges, Trends & Opportunities [New Research]

By Jodi Harris published February 5, 2019

What It Means to Get Branded Content Right

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