It’s a hot week for youth and youthful topics. Shopify launched a workbook for kidpreneurs. Zillow published a new real estate book for children (and their parents). And Trek devoted its catalog to inspiring stories about heroes on bikes.Continue Reading

When everybody stayed home, in-person events moved online.

Two-thirds (67%) of B2B marketers and 39% of B2C marketers said they were doing virtual events in 2020, according to CMI’s most recent research. Shutdowns in the early months of the pandemic made the shift to virtual a necessity, but not every event hit the mark in terms of content and experience.

Many marketers have permanently shifted how they think about events. Still, with lingering pandemic concerns – and the realization that some audiences like the convenience and accessibility of digital options – virtual and hybrid events have joined in person on the event menu.

We asked the speakers presenting (virtually and in person) at Content Marketing World for their advice on creating better events in a hybrid world. These 28 experts don’t all agree on the best course of action. But they do agree on one principle – keeping the audience top of mind.

Here’s what they suggest.          Continue Reading