Welcome to the race for position no. 1.
Except in this race, we are not the cars. We are not the drivers.
We are the racetrack. And we are competing to be the first choice for every car and driver.
The race is search. The most frequently chosen car? Google, which commands almost 88% of the global search market.Continue Reading
Updated July 27, 2021
Before online influencer marketing became a major thing (and way before it was legitimized as a structured technique or a lucrative career path), it was known as word-of-mouth marketing.
As a kid, I learned about the concept by way of a popular commercial for Faberge Organics, in which a smiling Heather Locklear shared her secret for bouncy hair with two friends, who in turn told two friends, and so on, and so on …
Though the underlying mechanisms of the “tell-a-friend” technique remain largely unchanged, social media has fueled its evolution into a strategic discipline infinitely more targeted, impactful, and scalable than anything the 1980s Faberge’s marketing team could have predicted.Continue Reading
