By Alex Novkov published September 26, 2022

For Efficient Content Marketing, Stop Planning Content So Far Ahead

Updated Sept. 26, 2022

Efficiency is rarely a primary concern for content marketing teams. You talk about quality, conversions, and brand alignment. Your major concerns center around the awesomeness of what you do and the results the work provides. Systems and processes take a back seat.

However, particularly in uncertain times, having a system becomes vitally important. It lets you do the right work at the right time with as little waste as possible.Continue Reading

By Phill Brougham published September 26, 2022

Global Trends in Marketing Localization for 2023 [Sponsored]

Global trends in marketing localizationProvided by Unbabel

Global marketers are being swept by an endless tsunami of content shared across more channels than ever: website copy, product listings, e-books, paid promotions, white papers, videos, and more. The pressure to deliver on-brand content at speed and scale has never been higher.

On top of meeting this increased demand, international brands face the additional challenges of translating those assets into multiple languages and adapting them for multiple targeted audiences – all without sacrificing turnaround times or the quality needed to engage and convert customers.Continue Reading

By Robert Rose published September 23, 2022

Why Internal Customers Will Kill Your Content Strategy [Rose-Colored Glasses]

By Ann Gynn published September 22, 2022

6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)

By Mike Murray published September 21, 2022

Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update

By Jodi Harris published September 20, 2022

Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs

By Isaac Justesen published September 19, 2022

10 Steps To Optimize Images for SEO

By Ann Gynn published September 16, 2022

10 Ideas To Help Your Content Marketing Team Achieve Business Goals

By Ann Gynn published September 15, 2022

How To Avoid Going Down Google’s Instant Answer Search Trap

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