People, process, and product. That’s the essential trilogy at the heart of a successful business – as fans of the CNBC reality show The Profit know (yes, I’m one of them).
In that show, serial CEO Marcus Lemonis works to get those factors right when he invests in a struggling business.
Every successful content marketing program relies on a similar magic trilogy, which goes by the name content operations (or content ops, if you prefer).Continue Reading
More companies are using research as a form of content marketing – be it survey-based studies that dive deep into an industry trend or analyses of internal user data to show off the brand’s expertise and point of view.
Yet, all that new interest comes with a learning curve. Original research is one of those areas where so much can go wrong, especially if you’re inexperienced. Most problems I see relate to one of two things: poor survey design or faulty statistical analysis.Continue Reading
