By Jodi Harris published January 20, 2022

How To Write an Inspiring Content Marketing Mission Statement [Examples]

Why does your company create content? Who is it for? What will it do for them?

If you don’t know the answers, you need to figure them out. And you should do so before you create anything more for the company blog, website, newsletters, or any other content platform.

Why? Because if you don’t know what someone will gain from consuming your brand’s content, your audience won’t see a compelling reason to engage with it.

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By Ann Gynn published January 19, 2022

Do LinkedIn Newsletters Actually Get Results for Brands?

The notifications keep popping up in the My Network section of my LinkedIn account. But they’re not the usual request to connect. Instead, they’re invitations from people asking me to subscribe to their newsletters.

I received six click-to-subscribe requests on one recent day. I’d already subscribed to a newsletter or two through the platform. Why the sudden onslaught of requests? Did everybody realize the power of newsletters at the same time? Continue Reading

By Kevin George published January 18, 2022

3 Email Design Trends for Content Marketers To Use in 2022

By Robert Rose published January 14, 2022

You Could Build a Content Strategy While ‘Flying’ It – But Here’s a Better Way [Rose-Colored Glasses]

By Ann Gynn published January 13, 2022

How’d You Make That Flipping Awesome B2B Content for ServiceNow?

By Jodi Harris published January 12, 2022

The Essential Content Marketing Glossary: 50+ Terms You Need To Know

By Lindy Roux published January 11, 2022

How To Set Up a Content Scoring Process for Better Decisions

By Ann Smarty published January 10, 2022

Is There Such a Thing as the Best Word Count for SEO?

By Robert Rose published January 7, 2022

Why You Might Not Need a Unified Content Development Process (Yet) [Rose-Colored Glasses]

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