Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing.
Not all content marketing tasks can or should be automated. No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post.
But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Chances are, many of them can.
This post was co-written by Shopify’s Casandra Campbell.
Imagine increasing revenue by 34.7% ($3.4 million in one year) from your FAQ section alone or growing conversion rates from your blog by 800%.
These aren’t made-up numbers. These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels.
Let’s explore how six companies in six industries find amazing results from their content marketing programs.
