We’ve updated this article with the 2019 results of our survey asking about favorite content tech tools. Many have stayed at the top, while new ones have jumped onto the lists.

Want to be a better content marketer? Don’t overlook the importance of technology.

CMI research shows content tech proficiency is a key differentiator between the most successful and the least successful content marketers.

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This article is based on Joe’s keynote presentation at Content Marketing World 2019. You can see the presentation slides  here.

First, I’d like to apologize.

Back in 2008, when Newt Barrett and I wrote the book Get Content Get Customers (please, do not buy this book), I wrote some things that simply aren’t true. At least not anymore.

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