By Mike Murray published February 21, 2019

How to Use Frequently Asked Questions (FAQ) Pages as an SEO Treasure Trove

Poorly conceived website pages devoted to frequently asked questions can confuse and bore users while falling short of their SEO potential.

If you plan or revise them well, FAQ pages can pay off for your company for branded and non-branded keywords.

Continue Reading

By Monina Wagner published February 20, 2019

If You Give a Community a Cookie … How to Create a Great Digital Neighborhood

Think about the neighborhood you live in. Why do you love it? Why do you hate it?

When my family built a home, we knew our choices would be about much more than cabinets and flooring. We needed to pick the right community for us.

As community manager for the Content Marketing Institute, I’ve learned that the way we design our “neighborhood” plays a huge role in how our audience experiences the brand.

Continue Reading

By Olga Rabo published February 19, 2019

7 Great Instagram Scheduling Tools for 2019

By Jodi Harris published February 18, 2019

Time to Get Schooled on Content Marketing Skills

By Ann Gynn published February 15, 2019

How to Make Your Writing More Powerful

By Dennis Shiao published February 14, 2019

What You Need to Know About Native Advertising

By Cathy McPhillips published February 13, 2019

Do Agencies Practice the Content Marketing They Preach? [New Research]

By Dave Brown published February 12, 2019

Here’s What We Learned From 50 of the Most Popular Blogs

By Kim Moutsos published February 11, 2019

8 Tips (and a Few Tools) for Getting S**T Done

more articles