Monitoring your brand’s mentions is not an option these days. It’s a must.
The web is open and public. Someone is discussing your brand and you better be there to listen and participate.
But is there any way to get more out of a necessary task?
Yes. Consider these three ways to turn those brand mentions into content assets.
Editor’s note: In case you missed this post last year, we’re bringing it back and adding some fresh content too.
I’ve heard there are people who believe that “getting there is half the fun.” But to me, everything that happens between my decision to leave my house and my lying on a beach chair with a fruity drink in my hand is just stress-inducing static and delayed gratification.
To reduce the friction I’m likely to experience when I embark on a trip, I rely on the advice and assistance that travel experts provide online. And, judging from the sheer number of content creators who operate in this space, I’m not the only one.
