By Content Marketing Institute Team published March 5, 2021

The Right Way to Teach, Tease, and Soothe Your Audience With Content [Examples]

This week, we’re talking about audiences – helping them, gaming with them (until the law gets in the way), and putting them to sleep.

Set your audience up for smooth sailing

Second-generation family-owned company Sailrite is a one-stop retailer with an audience-first website. Designed for DIY-inclined home and boat owners, Sailrite’s website content prioritizes education (what the audience wants to know) over promotion (what the company wants to say or sell).Continue Reading

By Michael Brenner published March 4, 2021

How to Make a Better Content Marketing Case With ROI

Updated March 4, 2021

Questions about content marketing ROI are probably the ones I hear most from marketers who are struggling to build the business case and demonstrate content marketing results.

We know our customers are tuning out advertising. And as consumers, we know we are ingesting more information online. In fact, since the beginning of 2020, Internet Live estimates that search engine queries have increased by 2.5 times.

Whether it’s because we are working from home more, buying online more, or simply consuming more content, the end result is the same. We are looking to get more informed and looking to be entertained more. We are not looking for ads.Continue Reading

By Veronique Wong Kai In published March 3, 2021

SEO Is Important for YouTube Too

By Darek Black published March 2, 2021

Write Like You Talk: 12 Tips for Conversational Content

By Joe Forte published March 1, 2021

5 Types of Video to Add to Your Social Media Marketing

By Content Marketing Institute Team published February 26, 2021

Great Content Experiences Start With Giving Up Control [Content Marketing Examples]

By Monina Wagner published February 25, 2021

How to Build a Vibrant Online Community [Examples]

By Stephanie Stahl published February 24, 2021

How Top-Performing Enterprise Content Marketers Get the Work Done [New Research]

By Ann Gynn published February 23, 2021

6 Email Newsletter Ideas for More Opens, Clicks, and Shares

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