Why does your company create content? Who is it for? What will it do for them?
If you don’t know the answers, you need to figure them out. And you should do so before you create anything more for the company blog, website, newsletters, or any other content platform.
Why? Because if you don’t know what someone will gain from consuming your brand’s content, your audience won’t see a compelling reason to engage with it.
The notifications keep popping up in the My Network section of my LinkedIn account. But they’re not the usual request to connect. Instead, they’re invitations from people asking me to subscribe to their newsletters.
I received six click-to-subscribe requests on one recent day. I’d already subscribed to a newsletter or two through the platform. Why the sudden onslaught of requests? Did everybody realize the power of newsletters at the same time? Continue Reading
