By Robert Rose published December 11, 2019

2020 B2C Content Marketing: An Excellent Adventure [New Research]

Whoa dude! Thirty years ago, Bill & Ted’s Excellent Adventure was released in theaters. That’s a most excellent anniversary.

We’ve been producing our B2C Content Marketing 2020: Benchmarks, Budgets, and Trends only about a third as long. In reviewing this year’s results, we couldn’t help but notice some, well, bodacious correlations.

The headline? B2C Marketers Begin to Get Some Serious Traction with Content Marketing.

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By Stephanie Stahl published December 10, 2019

Back to the Future? 90 Content Marketing Predictions for 2020

During his rousing keynote presentation at Content Marketing World 2019, Henry Rollins offered this take on the future:

We are not going back to anything. We’re not going back to dial-up phones; we’re not going back to anything ancient … The old must give way to the new. The new must come in with intensity, with innovation, with great fury and speed.

How do we evolve our programs for changes rushing in? That’s the question we put to Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers.

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By Patti Haus published December 9, 2019

What 8 of the Most Popular TED Talks Can Teach You About Content Marketing

By Robert Rose published December 6, 2019

Should Data Really Be in the Content Driver’s Seat? [The Weekly Wrap]

By Allison Carroll published December 5, 2019

The Unicorn of Content Marketing: The Mailbox NOT the Inbox

By Aleh Barysevich published December 4, 2019

21 YouTube SEO Tools to Boost Your Video Rankings

By Paul Longhenry published December 3, 2019

Now You’re Segmenting With Science: How to Use Quantitative Psychology

By Robert Rose published December 2, 2019

The Demand-Gen Content Investment: Good to Great? [New Research]

By Robert Rose published November 29, 2019

Favorite Interviews, Rare Good News, and More To Be Thankful For [The Weekly Wrap]

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