Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business.

But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement.

Neither Quora nor Reddit suffers fools and spammers lightly – these online communities have their own written and unwritten rules of etiquette and marketers attempting to game the system are quickly flagged and ostracized. Being cut off from the flow of two of the most powerful sources of online traffic can be a huge liability.

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Involving employees in the company’s content marketing strategy isn’t a new idea.

Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content.

And you likely know the value of connecting with your sales and/or customer service teams to get frontline insight into what your brand’s prospects and customers want to know.

But employee-involved content can be much more than that. I put out a call to learn more about how marketers involve their non-marketing coworkers in their content. While many responses reflected the typical examples, several brought a unique perspective and others offered some fresh approaches.

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