Better. It’s a deceptively simple word. Everyone always wants better. The next draft should be better; the next project should be better; the next reviews; and so on. Better indicates progress.

But the path to better isn’t always clear.

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If your mother says she loves you, check it out. Anyone with journalism training (or who knows anyone with journalism training) has heard this adage.

Despite its outdated view of parenting (Should we just believe what our fathers tell us? And did only mothers say they love their children?), verifying is a useful exercise when reviewing any best practices or research.

But wait, isn’t the point of best practices and research that other people have done the hard work of figuring out what works for you? Not exactly.

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