Marketers create demand-generation content to convince more consumers to buy from your business and compel them to purchase more quickly.
Yet, according to CMI’s demand generation research, you may need to explore new paths to achieving those goals.Continue Reading
What should we talk about in our content?
This question plagues many content marketing teams. The brand message might be crystal clear. The products have clear value propositions and differentiators. The marketing team understands its paid media schedule, the agency is working out the creative elements, and the PR team is readying news around new hires, products, and partnerships.
The content team, however, struggles with topics.
Content marketers often approach this by getting a meeting together to brainstorm.Continue Reading
