By Robert Rose published August 23, 2019

Weekly Wrap: Forget Creative Freedom – Content Thrives on Constraints

Listen to the Weekly Wrap right here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Aug. 23, 2019

This week I’m thinking about how rules and constraints foster the creative response … about what happens when consumers put a price on their data … about the futility of “snapshot productivity” … and about how the right creative brief means the difference between a great first draft and a creative disappointment.

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By Dennis Shiao published August 22, 2019

How to Get Sales and Marketing in the Same Kitchen

Omelets and scrambled eggs have the same ingredients – cracked eggs mixed with a liquid and seasoning. But they aren’t the same. One is an elevated egg dish and the other is a banal breakfast item.

The difference? Technique.

An omelet involves a gentle lift of the edges of the cooked eggs so the runny eggs can flow underneath. And it finishes with a flip to fold the smooth egg mixture. Scrambled eggs involve stirring the eggs until cooked.

An omelet generates a better reaction – and often a higher menu price – than a few scrambled eggs.

And technique is the difference between a well-aligned sales and content marketing strategy (the omelet) and a disparate strategy where sales and content marketing operate separately (the scrambled eggs).

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By Carla Johnson published August 21, 2019

Ryan Reynolds Pours Content Success at Aviation Gin (B2C CMY Finalist)

By Keith Hodges published August 20, 2019

How to Do a Helpful SEO Audit in a Few Hours

By Dennis Shiao published August 19, 2019

Organizational Silos? How to Battle Content Chaos and Win

By Robert Rose published August 16, 2019

The Weekly Wrap: Data Makes Content Marketing Better

By Carla Johnson published August 15, 2019

How This Marketer Electrifies ‘Energy is Good’ Stories (B2B CMY Finalist)

By Michele Linn published August 14, 2019

7 Things Successful Marketers Do With Original Research

By Ann Gynn published August 13, 2019

Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes

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