Editor’s note: Given that ROI remains a most frequently asked topic in the industry, we updated this original Chief Content Officer piece from a few years ago to help you answer the ROI question today.
Marketing measurement and ROI. Heard of them? Yeah, I thought so. It’s kind of a thing right now.
Without fail the most common question I get at workshops or advisory days with clients is “how are we going to show return on a content marketing investment?”
When you think influencer marketing, what brands come to mind? Travel, fashion, and technology top my list.
