By Jodi Harris published January 22, 2019

Learn From the Best: 8 Inspiring Content Marketing Examples

People learn by creating connections between the familiar and the possible. So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants, so to speak.

Of course, discovering the essence of what makes some campaigns rise above so many others is no small feat. Nor is figuring out how to apply those elemental insights in pursuit of our own business goals, audience needs, and competitive opportunities.

To help ease your creative content journey, we’ve just done some of that legwork for you.

Continue Reading

By Dennis Shiao published January 21, 2019

Do What Most Content Marketers Don’t and Get Better Results

Let’s begin with some simple math:

0.28 x 0.47 x 0.15 x 0.65 = 0.0128

The answer, expressed as a percentage, is 1.28%. I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute?

Let me explain.

Take the four numbers on the left side of the equation and turn them into percentages:

Continue Reading

By Shea Drake published January 18, 2019

How to Use Quora and Reddit to Fuel Your Content Marketing Needs

By Ann Gynn published January 17, 2019

13 Fresh Ideas to Get More Content Marketing Zing From Employees

By Kim Moutsos published January 16, 2019

Grand Theft Content: Steal These 6 Ideas From Award Finalists

By Aaron Agius published January 15, 2019

How to Get More From Your Livestream After the Broadcast

By Julia McCoy published January 14, 2019

Dump the Sales Funnel in Favor of Lifecycle Marketing

By Kevin George published January 11, 2019

How to Deal With the Blasphemy of Email Unsubscribes

By Jug Babic published January 10, 2019

How to Use Scrum for Content Marketing

more articles