By Chris Gillespie published May 21, 2018

How to Find a Writer Who Won’t Kill Your Content

find-writer-wont-kill-contentBelow the erupting volcano of content – billions of new articles every month – a secret army is hard at work.

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Alas, much of what they produce is junk.

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By Olga Rabo published May 18, 2018

7 Instagram Stories Ideas to Get More Followers

instagram-stories-more-followers

If you’re a permanent Instagram resident who spends your days outlining Insta-strategies, researching hashtags, and making content plans, time flies quickly. New features debut almost every month and discerning trends is challenging.

Instagram Stories are on many brands’ radar for good reason. Over 300 million view Instagram Stories every day and one-third of the most viewed Stories come from businesses. It’s no longer a question of whether you should use Stories in your Instagram strategy, but how you should do it.

Consider these seven fresh ideas to spice up your Stories and use them in a way your competitors haven’t yet thought of.

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By Joe Chernov published May 17, 2018

Can Account-Based Marketing and Content Marketing Get Along?

By Nadya Khoja published May 16, 2018

Want More Productivity? Make Your Strategy Visual

By Jonathan Crossfield published May 15, 2018

What’s Accuracy Got to Do With Social Media?

By Allen Martinez published May 14, 2018

Video Marketing Strategy: What Marketers Need to Know

By Bethany Johnson published May 11, 2018

Influencer Marketing: Lessons From One of the World’s Largest Software Brands

By Ann Gynn published May 10, 2018

The Good, The Bad, and The Ugly of Editorial Mission Statements

By Clare McDermott published May 9, 2018

Why Brands Need to Take the Plunge Into VR Today

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