By Dennis Shiao published September 17, 2019

Creative + Logic = Most Helpful Content Experiences

Are you a left or right brain?

If you’re comfortable with numbers, logic, and reasoning, you’re a left brain.

If you’re creative and rely on intuition to make decisions, you’re a right brain.

Mathematics? Left brain.

Art? Right brain.

In the world of marketing:

Automation? Left brain.

Creative? Right brain.

Continue Reading

By Jodi Harris published September 16, 2019

Nail Your Content Performance With This Measurement Starter Kit

Editor’s note: If you don’t evaluate its effectiveness, how do you know your content’s value? That’s why we’ve updated this guide to help you measure your content marketing program.

No matter how creative, memorable, or popular your content is, every asset will be judged by the impact it makes on your business’s bottom line.

Continue Reading

By Robert Rose published September 13, 2019

The Weekly Wrap: How to Go Off Script AND Stay in Compliance

By Stephanie Stahl published September 12, 2019

The Most Important Lesson Learned at Content Marketing World

By Jodi Harris published September 11, 2019

How to Create a Better Distribution Plan to Get Your Content Seen

By Jodi Harris published September 10, 2019

Discover the Secrets to Successful Content Creation

By Ann Gynn published September 9, 2019

Cure Your Conference Hangover (and Better Your Content Marketing)

By Robert Rose published September 6, 2019

The Weekly Wrap: Don’t Fear the Unsatisfying Ending

By Stephanie Stahl published September 5, 2019

Latest Winners of Content Marketing Awards Up the Game

more articles