You’ve been invited to attend an important business pitch, but it’s happening in an unfamiliar neighborhood. What’s the first thing you do to ensure that you get to the right place swiftly and reliably?

Unless you have one of those infallible internal compasses, you likely consult some guide – a map, a GPS system, a mass transit schedule, or maybe a friend with a great sense of direction. Because, without the right information, you risk traveling in the wrong direction, becoming paralyzed by indecision, or worst, getting hopelessly lost and losing out on a great opportunity.

In the social media sphere, navigational challenges abound for content marketers – new platforms to explore, new rules of engagement to learn, new creative pathways to pursue, and new roadblocks to avoid.

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To succeed in content marketing, you need to be in for the long term.

With direct response marketing, ROI can be measured in weeks or months. With content marketing, however, it can take a year or more to see a return on your efforts. When hiring a content marketing agency, brands ought to plan for a long-term relationship.

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