2020 will probably go down in history as one giant albatross around our collective necks. But before you write it off as a cracked-and-rotten goose egg, take a minute to recognize a few positive things that have come out of this challenging year:
Brands Buck History, Give Home-Field Advantage, and More [Examples]
In the latest issue of CCO magazine, Idea Garage once again brought a content smorgasbord.
Bronco rides again
In 1994, O.J. Simpson drove his white Ford Bronco down Interstate 405 in Los Angeles and into the pages of media history, with dozens of police cars in pursuit. The chase turned Ford’s popular truck model into an infamous icon – one the automaker decided to retire in 1996. But almost 25 years later, the brand is looking to drive the Bronco story in a new direction.
