By Robert Rose published January 17, 2020

Is Your Work a Passion, a Love, Or Something Else? [The Weekly Wrap]

Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Jan. 17, 2020

This week I’m exploring the difference between passion and love when it comes to work. I share my take on an article describing how the workplace will change in 2020. I talk with CMI’s Cathy McPhillips about marketing to marketers, new lead-gen challenges, and where content marketing is going this year. And I share an article on how to make sure your content survives the committee process.

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By Carol Hill published January 16, 2020

How to Create 5 Custom Metrics in Google Analytics [Infographic]

Although Google Analytics default metrics are valuable, they don’t allow you to get answers to deeper questions about your content: Do visitors like the content? Do they read the article until the end or just the first sentence? Which author generates the highest number of conversions? How long do visitors watch the videos?

It doesn’t have to be like that. Let’s explore five ways to enhance your content performance measurement with custom (and often easy-to-create) Google Analytics tracking.

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By Kimberly Zhang published January 15, 2020

Fix These Big Inefficiencies in Your Content Pipeline

By Kelsey Raymond published January 14, 2020

How to Create a Strategic Editorial Calendar

By Ann Gynn published January 13, 2020

Curate the Ultimate Content Marketing Library With These 51 Book Picks

By Robert Rose published January 10, 2020

Your Prescription for Healthier Perceptions and Content Impact [The Weekly Wrap]

By Aaron Agius published January 9, 2020

A Simple-to-Do Content Audit With 6 Questions

By Erika Heald published January 8, 2020

How to Write Social Media Guidelines That Help Employees and Protect Your Brand

By Michael Brenner published January 7, 2020

Your How-To Plan for 12 Months of Customer-Focused Blogging

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