Whoa dude! Thirty years ago, Bill & Ted’s Excellent Adventure was released in theaters. That’s a most excellent anniversary.
We’ve been producing our B2C Content Marketing 2020: Benchmarks, Budgets, and Trends only about a third as long. In reviewing this year’s results, we couldn’t help but notice some, well, bodacious correlations.
The headline? B2C Marketers Begin to Get Some Serious Traction with Content Marketing.
During his rousing keynote presentation at Content Marketing World 2019, Henry Rollins offered this take on the future:
We are not going back to anything. We’re not going back to dial-up phones; we’re not going back to anything ancient … The old must give way to the new. The new must come in with intensity, with innovation, with great fury and speed.
How do we evolve our programs for changes rushing in? That’s the question we put to Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers.
