By Veronique Wong Kai In published March 3, 2021

SEO Is Important for YouTube Too

A significant percentage of YouTube video views come from the platform’s recommendations, including the up-next feature.

That’s why you want YouTube to look favorably on your videos and channel. The algorithm factors heavily on audience retention and watch time. A YouTube SEO strategy can help those numbers along with other analysis factors.

Here are some best practices to inform your strategy. (They assume you’ve done all the work necessary to find your keywords.)Continue Reading

By Darek Black published March 2, 2021

Write Like You Talk: 12 Tips for Conversational Content

Do you remember the teacher in Ferris Bueller’s Day Off who had that monotone voice?

Instead of engaging his students, Mr. Robotic tranquilized them. Heads tilted, mouths open, drooling.

As content marketers, we can’t afford to have that same sleep-inducing effect on our audiences. Even readers give sound to the voice, cadence, and tone of our words, also known as their “inner reading voice.”

The antidote to monotone content? Conversational writing.

Why conversational? Conversations feel more personal, less academic. As Donald M. Murray once said, “Effective writing is a conversation with a reader.”Continue Reading

By Joe Forte published March 1, 2021

5 Types of Video to Add to Your Social Media Marketing

By Content Marketing Institute Team published February 26, 2021

Great Content Experiences Start With Giving Up Control [Content Marketing Examples]

By Monina Wagner published February 25, 2021

How to Build a Vibrant Online Community [Examples]

By Stephanie Stahl published February 24, 2021

How Top-Performing Enterprise Content Marketers Get the Work Done [New Research]

By Ann Gynn published February 23, 2021

6 Email Newsletter Ideas for More Opens, Clicks, and Shares

By Shane Barker published February 22, 2021

How to Create High-Converting Content

By Content Marketing Institute Team published February 19, 2021

3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You

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