By Jodi Harris published November 23, 2022

Feast on These 9 Content Examples Worthy of Gratitude

Content marketers always have a lot on their plates. But in the past two years alone, you’ve likely taken on extra responsibilities, adapted your marketing strategies, and evolved your audience understanding – all while facing intimidating challenges.

These are no small feats. So, this week while the U.S. gives official thanks, in the spirit of gratitude, we’ve gathered a few standout content marketing examples that speak to the theme. Many of these appetizing efforts were honored as winners and top finalists at this year’s Content Marketing Awards. But award or no, they’re all worth savoring.Continue Reading

By Ann Gynn published November 22, 2022

Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Inspiring Lessons

Updated Nov. 22, 2022

Millions gather to view your content marketing on their screens.

Crowds line up over two miles just to get a glimpse of your content in real life.

That’s the stuff of content marketers’ dreams. And it’s the reality for marketers at Macy’s, the U.S. department store chain that has put on a parade in New York City every Thanksgiving since 1924.

I’m a big fan of Macy’s Thanksgiving Day Parade. I traveled to see it twice, and I never miss watching it on television. And that’s before I realized it’s all content marketing. Here are some lessons that struck me.Continue Reading

By Dennis Shiao published November 21, 2022

How Land O’Lakes Found a Mission Greater Than Sales

By Robert Rose published November 18, 2022

How a Spoonful of Story Helps Even ‘Boring’ Content Go Down [Rose-Colored Glasses]

By Ann Gynn published November 17, 2022

How To Build an Audience by Giving Back – the #BossTalks Story

By Lisa Murton Beets published November 16, 2022

3 Top Content Marketing Challenges in Manufacturing [New Research]

By Robert Rose published November 15, 2022

The New Chief Content Officer: Why the Job Description Must Change

By Greg Levinsky published November 14, 2022

How To Make Thought Leadership Content Thoughtful and Leading

By Dennis Shiao published November 10, 2022

2 Steps To Find Your Big Sexy Idea (From the Guy Who Helped Simon Sinek)

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