By Ann Smarty published June 14, 2021

How to Make Sure Your Email Pops Up in Your Subscribers’ Inboxes

Email is still the most effective tool at any digital marketer’s disposal:

  • Emails have the highest return on investment (Constant Contact).
  • Almost 80% of B2B marketers say email proves to be the most successful channel for content distribution (Optin Monster).
  • 60% of consumers admit to making a purchase as the result of a marketing email, while only about 12% admit to buying from social media (Optin Monster).

I could go on, but we all know what the data shows: Using emails in your marketing is almost always a good idea when done right.Continue Reading

By Content Marketing Institute Team published June 11, 2021

3 Content Examples Serve Up Inspiration, Entertainment, and Revenue Streams

This week’s menu of content marketing examples opens with a serving of inspiration followed by two helpings of branded entertainment. We’ll dig into the lessons to learn from a new audience-focused initiative from Folx Health, a flavor competition show from Ben & Jerry’s, and a content-about-content series from Roku.Continue Reading

By Kevin George published June 10, 2021

Is Google AMP Worth It for Your Email Marketing?

By Ann Gynn published June 9, 2021

Do You Really Want a Zero-Click Ranking on Google?

By George Drennan published June 8, 2021

7 Tips to Write a Great Blog Post Introduction

By Mike Murray published June 7, 2021

30+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic

By Content Marketing Institute Team published June 4, 2021

20 Words Journalists Loathe (and More of This Week’s Content Marketing Stories)

By Ann Gynn published June 3, 2021

8 Expert Tips to Help You Personalize Your Content and Segment Your Audiences

By Robert Rose published June 2, 2021

Content Management and Strategy: The Big Wave Is Here [New Research]

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