You’re doing everything in your power to craft amazing content.

You sweat over quality, optimize everything to the last keyword, and feed those greedy channel beasts more and more and more.

But the results you get don’t match the effort you put in. What are you doing wrong?

The game has changed. Simply doing the once-right things – and more of them – won’t guarantee wins.Continue Reading

Though Google’s algorithm constantly evolves, one thing has remained relatively constant – the importance of quality content.

In 2013, Google implemented your money or your life principles, recognizing pages with content related to a person’s well-being with a higher page quality. In 2014, it shared the guidelines around EAT – expertise, authoritativeness, and trustworthiness, rewarding content that possessed those three qualities.

That’s why its new helpful content update isn’t surprising, though it has caused a stir among content and SEO marketers.Continue Reading