How 3 Content Brands Tackle Their Toughest Internal Challenges

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What keeps you up at night about your content marketing program? I’ll bet one of your top concerns is how to prove its value to the company.

There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Well, guess what? Your peers – even at brands lauded for their content approach – struggle with the same issues.

At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Their advice during the keynote panel Let’s Get Real: What Does It Take to Run an Enterprise Publication may help you take on your tough challenges – and maybe even get some sleep.

Content Distribution and Promotion / Editorial Strategy and Planning

By Michele Linn published April 25, 2018

10 (Mostly) Quick Wins to Steal for Your Original Research Project

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Did you know Andy Crestodina spends 150 hours on his annual blogger study? (This truly blew my mind – and it’s just one of the many insights I gleaned from a recent podcast with Andy on the Inbound Success podcast on original research. Absolutely worth a listen!)

While I can’t quantify how much time I have invested on any given research project, it’s somewhere in the ballpark of heaps to a truckload. Putting in the time – and money – makes sense because research works, but you can do much more beyond publishing the initial findings.