By Lisa Murton Beets published December 12, 2018

B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%.

We don’t yet know where those increases will be spent, of course. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation.

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By Stephanie Stahl published December 11, 2018

85+ Expert Predictions for Content Marketing in 2019

Have you ever wished you could see a year into the future?

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. (Although the ability to fly might be nice as well – it would sure cut down on all my business travel time and stress!)

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting, new tech capabilities emerging, audiences growing ever more fragmented and distracted, and the like – it’s hard enough for practitioners to keep up with what’s happening now, let alone keep our eyes firmly fixed on the horizon.

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By Dennis Shiao published December 10, 2018

How to Use LinkedIn as a Brand Publishing Platform

By Aaron Agius published December 7, 2018

7 Content Marketing Tasks to Automate Right Now

By Leslie Carruthers published December 6, 2018

How 6 Brands Stand Out and Get Results from Content Marketing

By Manish Dudharejia published December 5, 2018

How These Unusual Sources Make Your Content Stand Out

By Ann Gynn published December 4, 2018

Shouldn’t Every Piece of Content Be Clickbait?

By Shane Barker published December 3, 2018

12 Expert Ideas to Improve Your Content Marketing for Better Leads

By Carmen Hill published November 30, 2018

How to Make Your Bland Content Strategy Delicious

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