Stop dreaming big when it comes to your influencer marketing program. You don’t have to be able to afford to work with Kylie Jenner to reach her 110 million Instagram followers ($1 million per post) or Martha Stewart with 1.8 million followers ($2,500 per post).

Instead, design your influencer marketing around microinfluencers.

More than 75% of Instagram influencers are microinfluencers – defined as between 1,000 and 10,000 followers – according to recent research from Socialbakers. (People vary in their definitions of microinfluencers, from as few as a 1,000 to over 500,000 followers.)

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The one thing fiction and content marketing writers share is the desire to write something both beautiful and true. Beautiful content marketing captivates readers for years; it’s evergreen, always relevant, and continues to rank in Google’s top three results. It’s the equivalent to a beautiful and true piece of fiction short-listed for the National Book Award. What writer wouldn’t want those accolades?

What can you learn from those best-selling fiction authors to make your content shine? These writers know how to grab readers’ attention and keep them turning pages into the wee hours of the morning, when they reach a satisfying end. I chose 10 favorite pieces of author advice that can make the biggest difference to your writing. (Several of the tips come from Stephen King’s On Writing: A Memoir of the Craft, which is an excellent resource for all writers.)

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