By Robert Rose published April 3, 2020

What Is Your Brand’s Responsibility to Content Now? [The Weekly Wrap]

Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending April 3, 2020

This week I’m thinking about what exactly our responsibility to digital content is. I offer my fresh take on an article that suggests consumers don’t trust digital marketing. I talk with Leadtail CEO Carter Hostelley about B2B social right now – and how to prepare for the new normal. And I point you to an article that explains what to expect when you’re experimenting.

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By Amanda Milligan published April 2, 2020

When You Should (and Shouldn’t) Create Long-Form Content

You’re staring at a blank document. It’s an intimidating moment because you have a beast of a piece to execute.

How you do write something to make it comprehensive and compelling?

It’s an age-old question, but based on my content marketing experience, you should ask another question first.

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By Jodi Harris published April 1, 2020

7 Brands Getting Email Right During a Crisis [Examples]

By Dan Steiner published March 31, 2020

How to Create a Persuasive About Us Page that Converts [Examples]

By Leslie Carruthers published March 30, 2020

6 Brands Share Real Content Marketing Examples That Convert

By Robert Rose published March 27, 2020

Which Content Marketers Will Do Well in the Post-Shutdown World? [The Weekly Wrap]

By Clare McDermott published March 26, 2020

16 Apps and Tools to Keep You Productive and Sane

By Dennis Shiao published March 25, 2020

3 Stunning Examples Show Visual Storytelling at Its Best

By Megan Mahoney published March 24, 2020

7 Free Ways to Get Original Data for Your Content

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