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And that’s a wrap of the week ending March 27, 2020

This week I’m wondering when we can just “say when.” I explore how a Kumbaya moment between consumer and B2B magazines may offer a new model for content monetization for brand publishers. Brainrider’s Jon Kane talks with me about content marketing in these challenging (and rapidly changing) days. And I point out an article that will help you decide when (and how) the news should disrupt your content calendar.

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Editor’s note: Staying sane while working has never been more challenging and necessary. We’re bringing back this 2018 article to help.

I committed to evaluating my personal tech stack (yeah, I know that’s an odd collection of words, but you’ll see what I mean). My workload felt out of control. My goal was to be more intentional about finding worthwhile shortcuts and workarounds, as well as trying to make life simpler – an undertaking I jokingly call Clare 2.0.

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