By Chris Gillespie published October 20, 2020

How to Catch and Keep a Journalist in Content Marketing

A version of this article was originally published in CCO magazine in April. 

It wasn’t long ago that most of us believed journalists would be forever at odds with content marketing. Their firm desire to maintain a complete separation between editorial work and publishing work seemed sure to doom any joint project. But then many things changed. Brands became more adept at self-reflective storytelling. Newspaper profit margins went into freefall, and people’s trust in traditional media took a similar dive. Now, barriers have crumbled. Journalists are taking a seat in-house at brands and that’s great news for everyone involved.

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By Ann Smarty published October 19, 2020

What to Know About Google’s FAQ Rich Snippets

Google’s search engine result pages are ever changing and becoming more visual, informative, and interactive.

They now include featured snippets, interactive image and video carousels, local three-pack boxes, people-also-ask sections, and an array of so-called rich snippets with additional information, like customer reviews and price.

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By Content Marketing Institute Team published October 16, 2020

People Want PDFs; Why The NY Times Didn’t Fail; and a Backstage Pass [The Weekly Wrap]

By Stephanie Stahl published October 15, 2020

2020 Content Marketing Awards Winners Aspire and Deliver Big Results

By Penny Gralewski published October 14, 2020

Help Your Writing With These 2 Short Tips

By Jennifer Goforth Gregory published October 13, 2020

How to Get Creatives to Harmonize With Metrics

By Ann Gynn published October 12, 2020

What’s Up in 2021 for Content Marketing?

By Content Marketing Institute Team published October 9, 2020

Stream a Stream, Polish Your Thumbnails, and Don’t Talk ‘Us’ [The Weekly Wrap]

By Ann Gynn published October 8, 2020

23 Tips to Make the Most of Your Content Marketing Budget

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