About Us webpages have two distinct audiences: (1) visitors with no knowledge of the brand and (2) visitors familiar with the products/services and/or the brand.
Your goals for these pages should be dual as well: (1) memorable enough for first-time visitors to consider becoming your customers or joining your community and (2) convincing enough to get hot leads to finally buy from you.
With the glut of content, how does a brand create and distribute content that works for it AND its audience?
To answer this question, my team and I put out a call on LinkedIn and through HARO (Help A Reporter Out) for examples of awesome content marketing. Allow me to share the highlights with these six ways to create content-based, real-life success stories. Each demonstrates how content marketing can be used to create and convert an audience of buyers.
