This Content Marketing Riddle is No Joke
August 1, 2019
Mark Armstrong
People ponder why the chicken crossed the road. Content marketers reflect on why their target audience crosses the road. They often forgo asking an equally important question. Discover what it is and how content marketers can answer it.
How to Survive Content by Committee
July 31, 2019
Rusty Weston
Collaborative editing rarely produces compelling content. Discover how to seize control of – and improve – your content review process.
7 Social Media Marketing Metrics That Should Really Matter to Your Brand
July 8, 2019
Martin Ochwat
Used thoughtfully, your social media analytics provide a peek into what your audience expects from your brand – and how well your social content delivers that. Dig into these seven metrics that matter.
So Your Content Failed. Now What?
July 3, 2019
Kim Moutsos
Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Follow these six steps.
How to Make the Content Marketing Case With ROI
July 2, 2019
Michael Brenner
How do you gain executive (and budget) support for content marketing? And how can do you answer the inevitable ROI question before you even really get going? Here’s some insight and help on how to do it.
7 Tools to Optimize Your Old Content for New Conversions
July 1, 2019
Ann Smarty
An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to action.
What’s Missing From Your Content Marketing Tech?
June 25, 2019
Ann Gynn
When asked what’s missing in a content marketer’s tech stack, CMWorld presenters waxed poetic, imagined the possibilities, and got practical. Read on for 13 tools to use now and 21 tech concepts that should exist if they don’t already.
101+ Key Performance Indicators and Tips – Make the Best KPI Choices
June 24, 2019
Mike Murray
A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from reading. You don’t need to use them all. You just need to use them wisely.
Think Micro if You Want to Do Influencer Marketing Right
June 18, 2019
Ann Gynn
Stop dreaming big when it comes to your influencer marketing program. You don’t have to pay $1 million for Kylie Jenner to post or even $2,500 for Martha Stewart to do one. Design your campaigns around microinfluencers.
10 Tips From Best-Selling Authors That Will Polish Your Content
June 17, 2019
Kathy Edens
What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott Fitzgerald, George Orwell, and more.
38 Experts Share the Worst Content Marketing Advice
June 11, 2019
Ann Gynn
It’s the time of year when advice abounds. But let’s be honest, a lot of it is not worth following. Here’s what some of the Content Marketing World presenters say is the worst content marketing advice they’ve heard.
6 Instagram Mistakes That Keep Your Brand From Growing
June 10, 2019
Adina Jipa
More than 25 million business profiles exist on Instagram. It isn’t the easiest social media channel for brands to master and many make common mistakes that can be easily avoided. Here are six of them.
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