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content-marketing-riddle

This Content Marketing Riddle is No Joke

People ponder why the chicken crossed the road. Content marketers reflect on why their target audience crosses the road. They often forgo asking an equally important question. Discover what it is and how content marketers can answer it.
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How to Survive Content by Committee

Collaborative editing rarely produces compelling content. Discover how to seize control of – and improve – your content review process.
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7 Social Media Marketing Metrics That Should Really Matter to Your Brand

Used thoughtfully, your social media analytics provide a peek into what your audience expects from your brand – and how well your social content delivers that. Dig into these seven metrics that matter.
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So Your Content Failed. Now What?

Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Follow these six steps.
content-marketing-case-roi

How to Make the Content Marketing Case With ROI

How do you gain executive (and budget) support for content marketing? And how can do you answer the inevitable ROI question before you even really get going? Here’s some insight and help on how to do it.
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7 Tools to Optimize Your Old Content for New Conversions

An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to action.
Missing-from-content-tech-cmi

What’s Missing From Your Content Marketing Tech?

When asked what’s missing in a content marketer’s tech stack, CMWorld presenters waxed poetic, imagined the possibilities, and got practical. Read on for 13 tools to use now and 21 tech concepts that should exist if they don’t already.
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101+ Key Performance Indicators and Tips – Make the Best KPI Choices

A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from reading. You don’t need to use them all. You just need to use them wisely.
micro-influencer-marketing

Think Micro if You Want to Do Influencer Marketing Right

Stop dreaming big when it comes to your influencer marketing program. You don’t have to pay $1 million for Kylie Jenner to post or even $2,500 for Martha Stewart to do one. Design your campaigns around microinfluencers.
10-tips-best-selling-authors

10 Tips From Best-Selling Authors That Will Polish Your Content

What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott Fitzgerald, George Orwell, and more.
Experts-share-worst-advice-CMI

38 Experts Share the Worst Content Marketing Advice

It’s the time of year when advice abounds. But let’s be honest, a lot of it is not worth following. Here’s what some of the Content Marketing World presenters say is the worst content marketing advice they’ve heard.
6-instagram-mistakes

6 Instagram Mistakes That Keep Your Brand From Growing

More than 25 million business profiles exist on Instagram. It isn’t the easiest social media channel for brands to master and many make common mistakes that can be easily avoided. Here are six of them.