By Matt Press published August 4, 2017

How to Find Out Why Google Hates Your Content (And Steps to Fix It)

Your article is well-researched. It fills a perceived content gap. It’s optimized and promoted. But it’s nowhere near page one in Google search results. Follow this three-step process to discover the potential problem and how to fix it. Continue reading

By Ade Olonoh published July 31, 2017

The Science of Productive Content Marketing Team Meetings

Look at your calendar for the coming week. How much empty space do you see? If it’s minimal, you could be unintentionally making it difficult for members of your content team to produce their best work. Try this four-step plan instead. Continue reading

By Marcia Riefer Johnston published July 6, 2017

When Not to COPE With Your Web Images [Video]

Make sure your web-based images are sized for screens big and small. Sometimes you can’t COPE, so you should provide multiple versions of an image to give people what they need from the image on any device. Continue reading

By Irina Weber published July 5, 2017

20 Lesser-Known Tools for Smart Content Creators

You’ll want to bookmark this post with 20 lesser-known but extremely helpful content-related tools. From headline analyzers to research and SEO resources, and from infographic creators to meme designs, these tools can be a big help. Continue reading

By Michele Linn published July 4, 2017

7 Things You Need to Have a Productive (and Happy) Content Marketing Team

Individual tricks are useful, but what does your team need to make sure they are working in the best possible way? Read on for a mix of tools and ideas to help your team focus on creation, not process. Continue reading

By Alex Chris published July 3, 2017

How to Boost Your Page Ranking for One Keyword

How can you guide Google to improve the ranking of a page for the keywords you want? Let’s see how you can optimize a page for a keyword and improve its rankings in an efficient way by avoiding over-optimization mistakes. Continue reading

By Mike Murray published June 25, 2017

101+ Key Performance Indicators – Pick the Best KPI Options

If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting to strengthen support for their work. Continue reading

By Clare McDermott published June 23, 2017

Read These Books: Summer Recommendations from Content Marketers

Need something to snap you out of your slump? Turn to your fellow marketers for advice about 12 books and podcasts that are practical, inspirational, and downright fun. Continue reading

By Joe Pulizzi published June 21, 2017

2017 Mid-Year Content Marketing Checkup

CMI’s Joe Pulizzi offers 18 items to consider in a mid-year checkup of your content marketing program – from getting rid of your writers (you’ll have to read it to understand) to sending a journalist to cover your next industry event. Continue reading

By Ann Smarty published June 19, 2017

9 Blogging Tools That Will Make Your Job Easier

Want to boost your blog’s performance without spending hours learning new things outside of your normal routine? Use these nine tools to help pre- and post-publishing activities, from preventing plagiarism to automated analytics alerts. Continue reading

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