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24-marketing-thought-leaders

24 Marketing Thought Leaders You May Have Missed

Many claim to be marketing thought leaders, yet few genuinely are. That’s what led to this list of 103 authentic thought leaders. Read on to learn about 24 of them who may not be as familiar to you (and get the other 79 names too).
content-marketing-paradox

How Publishers Can Overcome the Content Marketing Paradox

While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape.
42-popular-blogs

42 Popular Blogs Motivating Marketers

If you’re like your fellow marketers, your favorite blogs offer succinct, clear, valuable, useful, and actionable articles. Read on to see if your picks are on this list and to find new sources for inspiration and education.
google-keyword-rankings-matter

Why Google Keyword Rankings Still Matter for SEO

Do keyword rankings matter anymore? SEO changes over the years, but that hardly means it makes sense to overlook search engine rankings. Here are 10 things you need to know (or be reminded of).
3-tools-energize-content

3 Tools to Energize Your Content Planning and Execution

If you love planning, you should love action even more. To create a successful content marketing program, you need to have both. Yet too few companies do both well. Here are three tools that make any content plan actionable.
creative-rut

In a Creative Rut? Refresh Your Energy With These Inspiring Insights

If you ever get content creator’s block, you’ll want to read this. Acclaimed National Geographic photographer Dewitt Jones talks creativity and the art of finding the extraordinary in the ordinary. Read his words or watch the interview.
7-tips-social-media

7 Insider Tips to Jump Social Media Hurdles

Most B2B and B2C marketers used social media more in the past year. An effective way to distribute content, it’s a challenging space. Here are seven secrets from North Coast Media’s audience engagement director to help jump those hurdles.
real-roi-content

Will the Real ROI in Content Please Stand Up

Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI question.
industry-influencers

Looking for Industry Influencers? How a B2B Brand Built Its Own

It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught them to weld. Find out how it worked.
content-creation-outsourcing

Your Get-it-Done Guide to Content Creation Outsourcing

Outsourcing content creation is a great option for marketers who don’t have enough time, experience, or in-house talent to execute all their ideas. Use these tips to find, vet, and onboard the best writing partners for your content.
better-content-marketing-management

Want Better Content Marketing Management? Try One of These Tools

New content marketing tools always spring up in the digital marketing landscape. It’s tough to keep up on the ones that will make your team’s life easier. This is your introduction to five relatively new players worth your time.
republishing-blog-posts

The Why, When, and How of Republishing Blog Posts

Re-energize your old (successful) content by republishing it. Does an article need a minor update? Should you redirect it to a similar version with a new URL? Or should you keep the old URL? Learn the ins and outs of how CMI does it.