By Mike Murray published June 25, 2017

101+ Key Performance Indicators – Pick the Best KPI Options

If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting to strengthen support for their work. Continue reading

By Clare McDermott published June 23, 2017

Read These Books: Summer Recommendations from Content Marketers

Need something to snap you out of your slump? Turn to your fellow marketers for advice about 12 books and podcasts that are practical, inspirational, and downright fun. Continue reading

By Joe Pulizzi published June 21, 2017

2017 Mid-Year Content Marketing Checkup

CMI’s Joe Pulizzi offers 18 items to consider in a mid-year checkup of your content marketing program – from getting rid of your writers (you’ll have to read it to understand) to sending a journalist to cover your next industry event. Continue reading

By Ann Smarty published June 19, 2017

9 Blogging Tools That Will Make Your Job Easier

Want to boost your blog’s performance without spending hours learning new things outside of your normal routine? Use these nine tools to help pre- and post-publishing activities, from preventing plagiarism to automated analytics alerts. Continue reading

By Marcia Riefer Johnston published June 15, 2017

Why a Good Content Audit Is Your Business’s Best Friend

Yes, a content audit can seem like an overwhelming task, but it is essential to your job as a marketer. Learn what, why, how, and more about how to execute a usable content audit that will make an immediate impact on your marketing. Continue reading

By Michele Linn published June 12, 2017

5 Editorial Experiments You May Want to Try

In the early days, we experimented with content. As we learned what worked, we focused on that. But that doesn’t mean we should stop trying new things. This summer, we’re conducting five experiments and inviting you along for the ride. Continue reading

By Cameron Conaway published May 31, 2017

LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team

Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it takes to build, manage, and drive a high-performance team. Continue reading

By Deborah Holstein published May 26, 2017

How to Avoid Collaborative Overload Within Your Content Team

Is your creative team sick of the distractions that come when everybody is expected to contribute to a project? Collaboration done poorly leaves little time for critical thinking. These simple tips can help create quality collaboration. Continue reading

By Jake Athey published May 25, 2017

3 Steps to Manage Your Content Library Like a Librarian

We marketers are practically drowning in content, and librarians are experts at making content organized and findable. Make your content library useful – follow these three principles to manage your content like a librarian. Continue reading

By Michele Linn published May 24, 2017

7 Ways to Stop Flailing with Your Content Marketing in 2017

To grow as marketers – and to move the business forward with content – we can benefit from thinking beyond the usual platitudes and ideas. Consider these seven ways to stop flailing.

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