By Ann Gynn published April 17, 2017

What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)

Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on. Continue reading

By Marcia Riefer Johnston published April 6, 2017

The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference

Zoom out to identify three main challenges that emerged at the Intelligent Content Conference. These are the things that you, tomorrow’s marketer, need to do to take your career and our profession to the next level. Continue reading

By Marcia Riefer Johnston published January 28, 2016

Align Your Messaging With This Simple Tool

What’s your company’s most distinctive trait? What’s the main reason people should do business with your company? Do you know? Does your company? Build a message architecture to align your organization’s content with this simple tool. Continue reading

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