13 Smart Brands Using Technology to Power Their Content
January 16, 2018
Jodi Harris
Tech-enhanced content is predicted to really take off in 2018. Here's a glimpse of some of the biggest tech contenders – and some creative ideas to inspire you to use them in your own content marketing strategy.
How Content Marketing Can Save Your Digital Marketing Strategy
January 12, 2018
Robert Rose
In a world where most companies don’t have an integrated digital marketing strategy, now’s the time for content marketers to step up their leadership. Let CMI’s chief strategy advisor explain.
Voice Search: Is Your Content Prepared for the Verbal Revolution?
January 4, 2018
Britney Muller
Voice-enabled search is a big topic in SEO circles, but many content marketers haven’t embraced the implications. A Moz SEO and content architect shares what you need to know to respond to the growing power of voice search technology.
The New Marketing: How to Manage a Media Arm Within Your Company
January 3, 2018
Marcia Riefer Johnston
What does it look like for a brand to run a media organization? Discover the key points learned by Arrow Electronics after it acquired 50-plus media properties and formed Arrow Media Group.
The Zen of Content Marketing: Higher Consciousness, Better Performance
December 28, 2017
Marcia Riefer Johnston
Let these highlights from Robert Rose’s zen-sensible columns in 2017 give you an opportunity to step back from the demands of your job and rekindle your enthusiasm for what this marketing business is all about.
Is Your Marketing Ready for 2018?
December 20, 2017
Marcia Riefer Johnston
In 2018, marketers must expand their view of their role and their sense of how they contribute to the business. Learn how with these takeaways from Content Marketing World and Intelligent Content Conference in 2017.
Are You Ready for Content Marketing in 2018? 60+ Predictions
December 12, 2017
Joe Pulizzi
What changes are content marketers likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s 10th annual e-book of content marketing predictions.
How to Adopt a Customer-Centric Strategy for Your Content
November 30, 2017
Marcia Riefer Johnston
If products hog the spotlight in your content, opportunities are missed to build customer relationships and revenue. Learn how one company’s customer-centric content framework led to better results for the business and its customers.
Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments
November 29, 2017
Robert Rose
What is a more foundational argument for content strategy? How can you make the case to the C-suite and to mollify skeptical colleagues? It requires you to flip your thinking with this one twist recommended by Robert Rose.
5 Steps to Improving Subscriber Data for More Personalized Emails
November 26, 2017
Cathy McPhillips
If you want a more valuable audience, you must know more about your subscribers than just their email address. Learn how CMI gained robust data for almost 50% of its subscribers, and how it used that information for the better.
A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy
November 24, 2017
Melanie Seibert
How does content marketing relate to content strategy? And how does content marketing strategy fit in? Decipher the three terms to better understand the importance and relevance of each one.
Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try
November 20, 2017
Marcia Riefer Johnston
Artificial intelligence is at work all around. From pre-populated responses in Messenger to algorithmic headline creators, it’s opening possibilities for B2B marketers to boost performance and create a competitive advantage.
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