By Cathy McKnight published February 1, 2023

Don’t Avoid Content Operations; Use This Helpful Framework Now

Content marketers who focus only on the output do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier. Continue reading

By Robert Rose published January 27, 2023

2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]

It’s happened. As predicted, content marketing is now just marketing. And that means it’s time to  get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here’s how.  Continue reading

By Thomas Peham published January 26, 2023

How To Scale Your Content Marketing Strategy To Improve Efficiency

Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started. Continue reading

By Robert Rose published January 25, 2023

B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]

Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Discover the surprising and not-so-surprising results. And get Robert Rose’s big takeaway. Continue reading

By Robert Rose published January 20, 2023

Don’t Limit Audience Data to a Legal Concern or You’ll Miss the Big Opportunities [Rose-Colored Glasses]

For years, data privacy laws and strategies have filled the news cycle. But too many marketers haven’t appreciated the real potential of the first-party data evolution. Robert Rose shares the one industry that gets it right. Continue reading

By Robert Rose published January 13, 2023

Web3’s Marketing Value Is Function, Not Form [Rose-Colored Glasses]

A year ago, Robert Rose made this prediction about Web3 technologies: “Anybody who says they have it all figured out is likely wrong. No one knows.” So what does he know now and expect for Web3, NFTs, and the metaverse in 2023? Continue reading

By Greg Levinsky published January 11, 2023

How Marriott’s Inspired Content Helped Frustrated Travelers See a Better Normal

When its travel audience changed, Marriott got on board, too. Learn from its vice president of content how the global brand regenerated its content for a world coming out of a pandemic. Continue reading

By Carlijn Postma published January 9, 2023

5 Steps To Mind Map Your Content and Increase Its Reach

Don’t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time. Continue reading

By Jodi Harris published January 5, 2023

5 Strategic Frameworks To Take the Guesswork Out of Content Planning

Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today. Continue reading

By Kim Moutsos published December 22, 2022

5 Content Marketing Articles From 2022 That Deserve Another Look

Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023. Continue reading

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