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attention-versus-trust-content-marketing

Attention vs.Trust: Which Should Content Marketers Prioritize?

Marketers frequently measure the time a consumer spends with content as a proxy for trust. The more time spent with the content, the deeper the trust in the content or brand. That’s a big mistake. Find out why.
shift-your-storytelling

Shift Your Storytelling Strategy To Co-Create (and We Don’t Mean More Case Studies)

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.
rethink-live-content-strategy

Crickets? Rethink Your Livestream Strategy

Few may watch your livestreams, but that doesn’t mean only a few can benefit from that content. Discover how to expand its reach across your marketing strategy.
surprising-storytelling-gold

Don’t Hide — Mine Your Brand’s Flaws for Storytelling Gold

Your brand strives for perfection, whether it’s the company’s public image, a seamless campaign message, or flawless email distribution. But your brand has flaws, and that’s a lesson every brand storyteller must learn.
google-removes-third-party-cookies

What Marketers Should Do as Google Crumbles Third-Party Cookies

If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead.
content-chaos-to-award-winning-strategy

How Hackensack Meridian Health’s Content Program Became an Award-Winning Strategy

Is your organization on content autopilot? Learn how Hackensack Medical Health took back the controls and flew its content program to new heights.
solo-brand-marketing-blunders

Solo Stove Burns Marketing Team Over Snoop Campaign

Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one by failing to build an audience.
convert-the-content-clueless

6 Strategies To Convert the Content Clueless in Your Brand’s Leadership

Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.)
personality-type-content

How To Bring Personality to Your Content and Personas

Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Here's how exploring personality types can enhance your marketing strategy.
prompts-arent-all-that

Prompts Aren’t All That: Give Generative AI a Better Role in Creating Great Content

Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers.
servicenow-content-growth

How Content Helped ServiceNow Grow From Startup to Global Brand

Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that.
helpful-prompts-make-generative-ai-work

7 Generative AI Prompts To Help Your Content Marketing Workflows

AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.