How To Find (and Close) the Hidden Gaps in Your Content Strategy
September 28, 2023
Kelsey Raymond
Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.
The Ecopreneurs: A Win-Win-Win-Win for Salesforce, FORTUNE Brand Studio, Entrepreneurs, and Audiences
September 27, 2023
Ann Gynn
Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year finalist turned long-form storytelling into big results.
Out of Content Ideas? Try Borrowing One or Two (Even From Your Competitors)
September 26, 2023
Robert Rose
You don’t need unique content ideas to differentiate your brand. You can recombine and reshape existing ideas to make them your own – even (or maybe especially) ones that didn’t work for other companies. Here’s how to get started.
The Inside Scoop on Content Marketing Strategy (the Book and the Practice)
September 22, 2023
Content Marketing Institute Team
A new book launching Wednesday will help your company build a media brand around its content. (You won’t be too surprised by who the author is.)
5 Content Discovery Trends To Inform Your Marketing Strategy
September 21, 2023
Nicole Martin
Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.
How To Work AI Into Content Marketing (in a Way That Works for You)
September 20, 2023
Jodi Harris
Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.
With Gated Content, Trust Goes Both Ways. Don’t Ask Until You’ve Earned It
September 19, 2023
Robert Rose
Is your brand willing to trust first? Your answer can determine the success of your company’s gated and free content assets and achieving your long-term content marketing goals.
Luxury Brand and Talent Powerhouses Predict Future of Marketing for Every Industry
September 15, 2023
Content Marketing Institute Team
A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Why? Read on.
How State Farm Turned a Viral Ad Into an Award-Winning Content Campaign
September 13, 2023
Jodi Harris
State Farm didn’t let interest cool down when its ad with NFL quarterback Patrick Mahomes and his jazz bath went viral. Learn what they did and the mega numbers brought to the brand through this award-winning campaign.
How To Scale Content Production By Focusing on Operations [25+ Expert Ideas]
September 7, 2023
Ann Gynn
Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI). But how? These dozens of tips and ideas will help.
7 Core Roles of a Content Marketing Team
September 5, 2023
Robert Rose
How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.
How To Put AI To Work for Better Content Marketing
August 31, 2023
Jodi Harris
How do you put AI’s content marketing capabilities in play for your brand? Experts presenting at Content Marketing World share what to do – and what not to do.
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